The Deceptively Simple (But Genius) Way
to Find Your First Copywriting Clients
I always recommend that a new copywriter’s first copywriting clients be small business owners. Why? You know more than they do.
And I don’t mean that in a bad way or to suggest that you’re going to cheat them in some way, but even if you’re just starting out learning copywriting, you’ll almost always already know more about it than your small business client will. And that means that you can provide them a real service; you can really help them reach their goals.
But, at the same time, it’s hard to convince people to do more marketing. A small business owner always wants more clients and revenue, but he or she might not actually be interested in doing any marketing or advertising. And trying to convince them to do it is a bad use of your time.
You need to find people who are already interested in marketing. People who are already trying to find ways to increase their business. People who are already in need of your services.
But where do you find these people? There are tons of small businesses out there…but not every one is actively trying to get business and plenty wouldn’t be interested in your services. Where is there a list of people who need your help?
What if I told you that there’s a list of people who
need your copywriting services and who would be
very receptive to your offers—and that list gets
updated daily and delivered right to your inbox?
Well there is a list. Actually, there are a couple of them. One is called Groupon. One is called Living Social. One is called Amazon Local. And there are others.
You’re probably already familiar with these daily deal emails from a consumer side: Businesses sign up and offer discounts off their services or products. Please note: I’m NOT recommending you do the same.
Instead, you need to use these daily emails as lead sources. Think about it: Every business in those emails is a small business, is a local business, and is actively trying to market their goods or services. This is your exact target market! And, every day, you get a brand new list of new client prospects delivered directly to your inbox
So…if you’re not subscribed to these emails, subscribe! And each day, make a note of exactly which businesses come through and then contact them about your services. Sneaky—and genius!