• Why Copywriting?
  • About Us
    • About Us
    • About Nicki
    • Contact Us
  • Articles
    • Most Popular
  • Free Stuff
  • Job Listings
  • Store
  • Training
    • Training
    • Academy Login

Filthy Rich Writer

Write copy, make money, be happy!

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Copywriting Q&A: What’s a CTA?

May 1, 2012 By Nicki Krawczyk 2 Comments

The keys to great CTAsToday’s questions comes from Erin R., who asks: “What does CTA refer to?”

Great (and important) question, Erin. If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next.

Calls to action are always commands and, thus, always begin with verbs. Depending on the project, a call to action might be “Sign up now for our newsletter!” “Like us on Facebook” or even just “Buy now.”

Every single piece of copy you write has to have a next step for the reader to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the course or watch the video–depending on the project, of course.) The call to action tells the reader what step to take next and how.

And, by the way, each call to action implies what’s going to happen for the reader when they take that action. If they click on your “Buy now” button, the should be taken to the web page where they can actually buy now. If you’re encouraging them to sign up for your newsletter, the next click had better take them to a place where they can do that. And if you’re telling people to come into the health club and sign up for the raffle, it had better be pretty clear where that raffle is, the second they walk in the door.

Share This With Your Friends and Followers!
  • Reddit
  • Tweet

Filed Under: Uncategorized

Get Our Free Newsletter... Plus Our Free Ebooks and Video Trainings!



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 15 years.

Comments

  1. Niko Holmen says

    May 28, 2012 at 12:55 pm

    Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any support is very much appreciated.

    Reply
    • Nicki says

      May 30, 2012 at 11:54 pm

      Hi Niko!

      We’ve been monitoring it ourselves, but the Genesis framework we’ve built the site on does a nice job of monitoring it. It’s probably too late since your site is already up, but if you’re interested, here’s the info http://www.studiopress.com/themes/genesis

      Good luck!
      Nicki

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

“skills

Break Into Copywriting!

Sign up to get our FREE newsletter, e-books and video training!


Portfolio Tips

Comprehensive Copywriting Academy

Comprehensive Copywriting Academy from Filthy Rich Writer

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Resources

overcoming fear
Competition
Portfolio

Recent Articles

  • 5 Tips for Getting Down to Your Copywriting Work
  • Who Do Copywriters Write For?
  • The Real Secret to Business — and Life — Success
  • Why Facebook is Where You Should Find Your Next Clients
  • 12 Business Books and Podcasts for the New Year

Copyright 2018 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy

Facebook Facebook Twitter Twitter GooglePlus GooglePlus
grab this