As 2012 draws to a close, one goal that every copywriter should have for the new year is to network more. Not necessarily “networking” in the sense that makes everyone uncomfortable—going out to industry events and trying to start conversations with strangers—but networking in the sense of getting in touch with those people you could benefit and who could benefit you.
Right now (literally: today) is actually the perfect time to take one easy step that will help to kick off your networking efforts for the rest of the year. All you have to do is craft an email/note conveying your gratitude for any help in 2012 and your well wishes for 2013 and send it off (personalizing it where you can) to anyone and everyone you’ve worked with this year.
Skip any sales messages, avoid any requests for favors and don’t even suggest meeting up in 2013 (you can always follow-up with that suggestion later). The purpose of this message is to solely to convey gratitude and goodwill.
Sure, it puts you front-of-mind when your contact opens your email, but much more importantly, it shows your contact that you truly do value them. No matter how and in what context they worked with you, they helped you in some way and this is the perfect time of year to thank them.
Also, at the risk of sounding New Age-y, it’s a great way to start your new year karma-wise. Send your message with genuine gratitude, care and well-wishes and your 2013 networking is already headed in the right direction.
Your turn! How do you stay in touch with clients and contacts during the holiday season? Let us know in the comments below!