Everything You Need to Create a
Successful Copywriting Career
When we say “comprehensive,” we mean it.
We’ve created trainings for absolutely everything you need to know to be successful—and we keep adding new ones to help you build your business and earn even more.
You won’t find all of these lessons together in any other online course or program!
And these aren’t just overviews. Each training goes in-depth to cover the entire topic, with step-by-step plans to put everything into action, so that you build your business while you build your knowledge.
Plus, the live monthly calls with me (and the opportunity to ask questions any time) mean that you and I are directly working together to make sure you succeed.
Here’s what you’ll learn in the Foundations Course:
Module 1: Copywriting Fundamentals
Warning: Copywriting is totally different from any other writing you’ve ever done. Here’s everything you need to know.
Module 2: Copywriting Tactics
The secrets to identifying the emotional hooks in a project, crafting great messages, and putting it all together into pieces that will wow your clients and bosses.
Module 3: The Project Lifecycle
What really happens after a client or project manager initiates a project—from kick-off to working with a designer, writing your copy and reviewing the finished product—and how to do it all.
Module 4: Interactive Copywriting
There are more businesses than ever in the online world—both big and small—and they need more copywriters than ever. Here’s how to write for them.
Module 5: Print Copywriting
How to take what you’ve learned about copywriting and create magazine ads, newspaper ads, direct mail pieces, sales letters, corporate pieces and more.
Module 6: Building Your Business
Why do some copywriters succeed and some don’t? We reveal the keys to building a thriving career/business and how to keep the copy requests coming in.
Plus 18 Action Sheets!
Then, it’s time to move on to our deep-dive courses:
Build Your Online Portfolio
Warning: You CANNOT be successful without an online portfolio. Learn how to build one that makes you and your work irresistible to recruiters and potential employers.
Create Your Print Portfolio
They way you display and talk about your work at an interview can make or break your chances of getting that job. Here’s how to do it right!
Find Small Business Clients
The secret to starting your career running with small business clients: how to find them, contact them, pitch them, win their business and then bill them!
Write Product Descriptions
How to add this lucrative niche to your copywriting repertoire. (This is a particularly great opportunity for people who want to work from a distance!)
How to Write Press Releases
Add extra income to any project with any client by adding press release writing to your services. Here’s how…
Optimize Your LinkedIn Profile
Your profile should be attracting clients for you as you sleep! Make a series of quick, simple changes to your profile and make sure it’s doing the heavy lifting.
How to Write for Solopreneurs
Writing for solopreneurs is just like writing for other businesses, right? Wrong! Learn the techniques to find clients in and write for this rapidly growing group.
How to Write Spec Ads
The right way to build up your portfolio before you have paid clients—to help you attract paid clients.
How to Write for Video
Fact: YouTube is the number 2 search engine on the web. Videos are hot—and video writers are in demand. Learn exactly how to write them to wow your clients.
How to Write Online Sales Letters
Sure, they’re not everything that copywriting is all about, but they’re still a great tool in your toolbox. Here’s how to create amazing ones.
How to Write Webinars
Give your clients the scripts to help them earn money—and lots more for yourself!
Be a Content Marketing Master
Content marketing is an in-demand profession that dovetails perfectly with copywriting. Learn how wield your content savvy for grateful clients and bosses!
How to Land Ad Agency and In-House Agency Work
Take everything you’ve learned about copywriting and graduate to the big leagues as you land big-name clients and brag-worthy jobs.
How to Always Be Working
Your success is in your hands! Here are the secrets to ensuring that you’ve always got plenty of work—and checks—coming in.