I’m a big believer in continual learning; if you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, there are more ways than ever to consume new content and ideas: Podcasts, videos, courses, blog posts—the list goes on and on. But as writers, many of us still have a certain fondness for the written word in classic book form (ebook … [Read more...]
How Do You Land Your First Copywriting Clients Without Experience or Samples?
Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true, which isn’t and how you can get … [Read more...]
5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients
Last week, we talked about how, not only should you not be afraid of pitching would-be copywriting clients, but, in fact, they want you to pitch them. And, of course, we’ve also already covered how pitching is the only way to truly be in control of your business and your income and why “easier” ways of finding work (I’m looking at you, Upwork and Freelancer!) are … [Read more...]
Why Business Owners WANT You to Pitch Them Your Copywriting Services
When I tell my copywriting students that they need to pitch their copywriting services to potential clients, there’s often a lot of push back. A lot. And I get it: They’re afraid of reaching out to strangers. Of bothering them. Of asking for their business. Of potentially not getting that business—or, what they anticipate will feel like rejection. So some students … [Read more...]
3 Things New Copywriters Worry About…That They Really Don’t Have To
Last week, we talked about ways clients can tell you’re a brand-new copywriter. And don’t get me wrong: There’s nothing wrong with being new. But there’s a lot wrong with seeming inexperienced to your potential clients. Today, we’re going to take a different angle, and talk about three things that new copywriters often worry about—but that they don’t actually have to. So let’s … [Read more...]
Oops! How Clients Can Tell You’re a Brand-New Copywriter
There's nothing wrong with being new. Even the most seasoned, successful copywriters were once new to copywriting. So if you’re starting out right there at square one, guess what? You’re in exactly the right place. That said, though, no one wants to hire a brand-new copywriter. It’s nothing personal: YOU are a fabulous human being. But hiring anyone to do anything is a risk, … [Read more...]
Your Goal Should Be to Love Your Career. Period.
How many people do you know who really don’t like what they do for a living? Anywhere from “eh, it pays the bills” to “I fricking HATE it”? And are you one of those people? I was recently reminded of just how many people don’t like their jobs when I had a conversation with a friend of mine. She described all of the things she hated about her job and then, when I asked her … [Read more...]
How to Know if You Should Charge Copywriting Clients Upfront
Recently, one of my copywriting students asked me if she should be charging her copywriting clients upfront and, if so, whether she should be charging the full amount, 50%, or another percentage. Here’s the thing: I suspect the copywriters that have their clients pay upfront comes from a fear that the client isn’t going to pay them at all and getting some of their fee is better … [Read more...]
The Most Important Investments You’ll Ever Make
A few months ago, my phone stopped accepting Wifi—it just basically refused to accept that Wifi existed. And, while I have a data plan, I burned through that pretty quickly. I really didn’t love shelling out $800 for a new iPhone (spread out over several monthly payments, thank you) but I had to. I mean, how could I exist without a cell phone? It’s practically an … [Read more...]
What You Need to Write Copy Overseas
If you’re interested in copywriting because you want to live the life of an international jet-setter, it sounds kind of crazy to say it, but it’s absolutely possible. (Case in point, I’m writing this from Portugal. Life is good.) The truth is that getting remote work while you’re working overseas is no different than getting remote work when you’re at home. You still follow … [Read more...]
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