Maybe it’s because writing itself requires so much time alone, but it seems that a lot of people who love to write also require solitude to recharge their batteries. It makes sense, then, that we get a lot of questions about whether freelance copywriting is a good career for introverts. And it can seem like the perfect career for introverts—freelancers get to work from … [Read more...]
Brand New to Copywriting? Here’s What You Need to Know
Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to it. The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all. But there’s … [Read more...]
The Subtle Shift That Will Double Your Copywriting Business Income
Normally, I’m wary of using a clickbait-y style headline like this one, but in this case, it’s true: Making this change will easily double your income, if not increase it even more. And I warned you that it’s subtle, so I’m going to need you to stick with me for just a bit to explain exactly how implementing it will make such a monumental difference. So what is this subtle … [Read more...]
Do You Need to Send Contracts to Your Copywriting Clients?
Everybody needs a contract, right??? After all, we need to be safe—to protect ourselves!!! But…to protect ourselves from what, exactly? Like the topic of whether or not to bill upfront, the question of contracts comes from the same impulse to “protect ourselves” from nefarious clients. People believe that having clients sign contracts means that they won’t have to worry about … [Read more...]
The Real Math on Job-Bidding Site “Success”
You already know that I strongly discourage copywriters from using job-bidding sites like Upwork or Fiverr or Freelancer to find work. (If you need a reminder, here’s why.) And people love to try to argue that with me. Case in point, here’s an article someone posted on one of our ads to “prove” that people can make six figures on Upwork. Now, I’ve never said that you … [Read more...]
How Much Does it Cost to Set Up a Copywriting Business?
They say that it takes money to make money…but that’s not always true. Case in point: Your copywriting business. Now, it goes without saying that you need training in order to work as a copywriter. You have to know how to actually provide the service you want to provide, right? And you also know that it’s a specialized form of writing that’s very different from any other … [Read more...]
How Many Rounds of Copywriting Revisions Should You Offer?
I get this question a lot—“how many rounds of revisions do I give my client?”—and I understand the thinking behind it. People are worried that clients are going to “take advantage” of them and request round after round after round of revisions until it’s perfect. But here’s the thing: Our copy is supposed to be perfect. (Or, at least, as close to perfect as it can be.) It’s … [Read more...]
The Sneaky Distractions That Will Block Your Copywriting Career Progress
When people think of the things that might get in the way of being successful in their copywriting careers, they tend to all think of the same things: not enough time, other commitments, having trouble finding clients, etc. The good news is that all of these are easy to identify and surprisingly easy to surmount with a good plan. But it’s the other distractions—the … [Read more...]
The Most Expensive Mistake I’ve Ever Made as a Copywriter
I’ve been a professional copywriter for more than 15 years, and I’ve had a lot of successes and worked with a lot of fantastic clients in that time. But part of what’s fueled that success has been learning from mistakes…and making sure I never make them again. Lucky for you, you don’t have to make all of them in the first place; you can learn from my mistakes, instead! And … [Read more...]
One Question That Can Literally Change Your Life
Okay, the bad news is that your mind doesn’t want you to be happy. (There's good news coming too, but bear with me for a moment.) Truly: The oldest part of your brain, the lizard brain, doesn’t care if you’re happy as long as you’re safe. And that means it’s going to use aaaaaall kinds of sneaky tactics to keep you in your comfort zone—even if the rest of you wants out of … [Read more...]
