Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]
5 Keys for Getting Valuable Connections on LinkedIn
Gee, wouldn’t it be nice if there were an online social network where people were focused on business? And how about one where you can find just about anyone you want to connect with or maybe even pitch your services? Obviously, I’m talking about LinkedIn. (I’m guessing the post title tipped you off.) But I wanted to start this post that way to remind you just how amazing of … [Read more...]
4 Things Most Copywriters Get Wrong on Their Portfolio Websites
You already know that a portfolio site is essential for copywriters—no ifs, ands, or buts. (And luckily, there are plenty of sites that make creating your own site super easy. No sweat!) But there are several common copywriting portfolio mistakes our team sees time and time again that can mean the difference between landing work and having clients leave your page. Your … [Read more...]
Can You Become a Copywriter if You’re Not a Grammar and Punctuation Dynamo?
A confession: I can’t diagram a sentence. I mean, I could once. In seventh grade, I was a master. But now…participles, gerunds, modifiers? I’ve got no fricking idea. Here’s the thing about rules of English—which is pretty much the same for any set of rules, really—it’s important to understand them so that you can intelligently break them. Unless you’re teaching English … [Read more...]
Your Career Needs You to Take Some Time Off
If you’ve been a part of this community for a while, you might have read that headline with one eyebrow raised. After all, I tell you again and again that the key to your success is taking action consistently and persistently. (And that is still VERY much true. Write it down somewhere you’ll see it every day, get it tattooed backwards on your forehead so you’ll see it in the … [Read more...]
You Don’t Have to Work with Clients You Hate
First of all, let me reassure you: There is absolutely NO shortage of copywriting clients out there. In fact, it’s exactly the opposite: There’s a shortage of skilled copywriters. Lots of people who need great copy and too few great copywriters to write it. (Pretty great for us, huh?) I want to be sure to mention this because I think that some people let the idea of who … [Read more...]
Freelance Copywriting for Introverts
Maybe it’s because writing itself requires so much time alone, but it seems that a lot of people who love to write also require solitude to recharge their batteries. It makes sense, then, that we get a lot of questions about whether freelance copywriting is a good career for introverts. And it can seem like the perfect career for introverts—freelancers get to work from … [Read more...]
3 Things to Remember if You’re Brand New to Copywriting
Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to copywriting. The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all. But … [Read more...]
The Subtle Shift That Will Double Your Copywriting Business Income
Normally, I’m wary of using a clickbait-y style headline like this one, but in this case, it’s true: Making this change will easily double your income, if not increase it even more. And I warned you that it’s subtle, so I’m going to need you to stick with me for just a bit to explain exactly how implementing it will make such a monumental difference. So what is this … [Read more...]
Do You Need to Send Contracts to Your Copywriting Clients?
Everybody needs a contract, right??? After all, we need to be safe—to protect ourselves!!! But…to protect ourselves from what, exactly? Like the topic of whether or not to bill upfront, the question of contracts comes from the same impulse to “protect ourselves” from nefarious clients. People believe that having clients sign contracts means that they won’t have to worry about … [Read more...]