There are two types of clients you'll work with as a copywriter whether you're a full-time employee at an ad agency or internal agency, or a part-time freelancer: B2B (business-to-business) and B2C (business-to-consumer). Both offer many opportunities for copywriters and both involve different types of work. When you're looking for a copywriter job or pitching new clients, … [Read more...]
How Do I Save for Retirement if I Am Self-Employed?
One of the major reasons people avoid freelance copywriting (and freelancing in general) is the lack of benefits. But the truth is, freelancers have a huge opportunity to build their benefits package the way they want—not the way their employer wants. And that includes saving for retirement as a self-employed freelancer. As a freelancer, you set your own rates, and you … [Read more...]
What Are Your Copywriting Business Rules?
Rules can often feel constricting, but when it comes to our businesses, that's what helps us stay on track. They're what we need when we're wearing our CEO hats. So, today, we're going to come up with your copywriting business rules so you can make decisions faster (and that are in line with how you want to run your business). You can also think of copywriting business rules … [Read more...]
Freelance Copywriter Benefits: How to Build Your Own Benefits Package
One of the major reasons would-be copywriters and copywriters who are working a full-time job don't go freelance is because of benefits. The common misconception is that as a freelancer, you don't get the same benefits as an employee. And that's just not true. The truth is, you have to build those benefits into your rates. And, while that may seem daunting, actually gives … [Read more...]
5 Books to Read Written by Copywriters
As you know, we're always reading the latest books on productivity, marketing, leadership, and more so you know how to prioritize your reading list. But this month we wanted to give you some, let's say, lighter reading. This list of books includes works written by famous copywriters. (Well ... copywriters who became famous from their books. There really aren't "famous" … [Read more...]
How to Give Copywriting Feedback
We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
Starting a Copywriting Side Hustle in Retirement
Retirement is an achievement and, for some, a time to completely close the door on the "work" chapter of their lives. But, if you're like many others, you may miss having a job—or at least something in your day that offers structure—you may be toying with the idea of a retirement side hustle or even starting a new career. Or maybe you want to supplement your retirement savings … [Read more...]
Setting Boundaries as a Copywriter
Working late into the night, taking our computer with us on vacation, answering emails on the weekends: these are all options as freelance copywriters, but they're not mandatory. However, sometimes we feel like these are mandatory tasks. We think we have to get something done and so we sacrifice our free time or, worse, vacation because we didn't set boundaries—with ourselves, … [Read more...]
Self Edit Your Copywriting: Why It’s a Must & How to Do It
First things first: copywriters are not copyeditors. Copywriters ... well ... write copy! Copyeditors make sure any writing adheres to the client's style guide, in addition to paying very close attention to grammar and punctuation. (It's why copyeditors are crucial for content—there are simply more words on the page with content writing!) But you still need to self edit your … [Read more...]
Create Your Own Career Path
Graduate high school, go to college, get a job, work your way up within that company, and retire. That's the typical career path we've all heard, right? Many of our parents may have followed a very similar career path. And, though they are very well meaning, may have encouraged us to follow that career path, too. They may have even cautioned us about changing careers too fast. … [Read more...]