Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Read on… Today’s question comes from Alton C., who asks, “I have a client that … [Read more...]

A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. Here’s the case for slowing down. Read on… Today’s question comes from Jose T., who asks, “Now that I’ve been writing copy for a while, I want to make sure I’m progressing the way I should be. I’m thinking that I should be working on my … [Read more...]

Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Today’s question comes from Robin M., who asks, “Is there anything I need to know about writing emails for solopreneurs? I’m writing in a more personal style, but am I missing … [Read more...]

Building a copywriting career isn’t easy—sometimes we need a little help. For me, a lot of that help comes from apps, sites, or software that allow me to keep track of my work, stay focused, and gets me down to business. Here’s what I recommend. Today’s question is from Austin R., who asks, “Do you use any kind of online programs to track your work? Is there anything you … [Read more...]

A landing page can be one of the post important pages on your client’s site—and so that landing page copy can be some of the most important copy you’ll write. But what makes for great landing page copy? Read on… Today’s question comes from Melanie T., who asks, “My client wants me to create a landing page for signing up for an ebook. Aside from the basic principles you teach … [Read more...]

SEO copywriting, as I’ve said before, is a bit of a misnomer: all good copywriting should already be some degree of SEO copywriting. But, that said, there are still a few steps to take that can make your copy more likely to show up on a search engine results page. Ready to learn? Read on… Today’s question comes from Teddie Q., who asks, “I’ve been tasked with writing blog … [Read more...]

Solopreneurs, or one-person companies, can be great target markets for copywriters. But writing for solopreneurs is a very different beast than writing for bigger companies. What’s the difference? Read on… Today’s question is from Rachael H., who asks, “I just landed my first real client! She’s a health coach, which is a solopreneur, right? Do you have any tips for … [Read more...]