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Filthy Rich Writer

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Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

The Perspective Shift You NEED to Make to Be Successful as a Copywriter

By Nicki Krawczyk 2 Comments

The Perspective Shift You NEED to Make to Be Successful as a Copywriter

Here’s a short one, but an important one: When we’re writing copy for our clients, it can be tempting to view the project and your copy through your own perspective. After all, that’s the perspective you’ve been viewing things from for your entire life, right? But, when you can’t escape your own perspective, you’re doing your clients—and your career—a disservice. If you’ve ever … [Read more...]

The KLT Factor: How to Write Copy that Makes Your Clients Irresistible

By Nicki Krawczyk 4 Comments

The KLT Factor: How to Write Copy that Makes Your Clients Irresistible

Here’s a hard truth: the average conversion rate for purchases is right around 2%. Of course, it can skew up or down depending on the industry or the product, but 2% is a pretty solid estimate. That means that for every 100 people who see an offer…2 people will buy. Ouch, right? Obviously, one of the best ways to affect that number for the positive is to craft compelling … [Read more...]

Why You Should Consider Ultra-Scheduling for Productivity

By Nicki Krawczyk 6 Comments

Why Freelancers Should Consider Ultra-Scheduling for Productivity

It’s 9:05 on Thursday morning, which means I’m 5 minutes into my “write FRW post” one-hour block on my schedule. And this is exactly where I’ll be every Thursday at 9:05, barring emergencies or vacations. I know: For a lot of people who are interested in becoming freelancers, a big part of the appeal is the “free” part. No schedule, work from anywhere, manage your own … [Read more...]

The One Thing Every Successful Copywriting Project Starts With

By Nicki Krawczyk 4 Comments

The One Thing Every Successful Copywriting Project Starts With

Here’s a copywriter’s nightmare scenario: You land a client. You agree on a price and deadline. You work your rear end off, writing, revising, and perfecting the copy. And, when you send it to your client, they reply with: “This really isn’t what I wanted.” Or, maybe even worse, pages and pages of changes they want made. Huh? What went wrong? How did this project … [Read more...]

How to Be a Copywriter if You Hate Selling

By Nicki Krawczyk 4 Comments

How to Be a Copywriter if You Hate Selling

I hear this a lot: “I’m interested in copywriting, but I don’t want to trick people or force people into buying anything.” And I definitely get that: I know that a lot of people are put off by the idea of capital-S selling and pushing things on people. No one wants to feel disingenuous or pushy. Well, good news: First, that's really not what copywriting is. Copywriting is about … [Read more...]

New Facebook Ad Changes Copywriters Need to Know About

By Nicki Krawczyk 6 Comments

New Facebook Ad Changes Copywriters Need to Know About

If you provide Facebook ad writing services to clients (which you should really consider, because it’s a highly sought-after service), you know that Facebook likes to keep you on your toes. First of all, as you may or may not know, Facebook already has some pretty strict rules about what can and can’t go into its ads. You can’t write an ad that makes it clear that you’re … [Read more...]

Lessons Learned from Copywriting for Multibillion-Dollar Companies

By Nicki Krawczyk 2 Comments

Lessons Learned from Copywriting for Multibillion-Dollar Companies

Over the course of my 15+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multi-billion-dollar global companies, and everything in between.  When people ask about my background, I’ll often start off by mentioning the bigger, more well-known clients first, companies including T.J.Maxx, TripAdvisor, adidas, … [Read more...]

The Cool New Tool for Facebook Ads Copywriting Research

By Nicki Krawczyk Leave a Comment

Cool New Tool for Facebook Ads Copywriting Research

Facebook Ads are a great service to offer to clients: they can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones) and you can get exact metrics to share (brag about) to other potential clients. But Facebook Ads are also changing and what worked before won’t work now. Or, at least, … [Read more...]

What You Need to Write Copy Overseas

By Nicki Krawczyk Leave a Comment

what you need to write copy overseas

If you’re interested in copywriting because you want to live the life of an international jet-setter, it sounds kind of crazy to say it, but it’s absolutely possible. (Case in point, I’m writing this from Portugal. Life is good.) The truth is that getting remote work while you’re working overseas is no different than getting remote work when you’re at home. You still follow … [Read more...]

3 Keys to Sales Pages That’ll Make Your Clients Ecstatic

By Nicki Krawczyk 2 Comments

3 Keys to Writing Incredibly Effective Sales Pages

As we’ve established, sales pages are great projects for copywriters: They’ve got plenty of copy to be written, and, since they directly help your clients make money, they’re very valuable to those clients. A great sales page includes everything that a potential customer needs to know to make a purchase decision. Which means there are a lot of possible elements in them: … [Read more...]

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