Technology has provided us with a lot of more efficient ways to collaborate with peers and clients. Screen-sharing is a game-changer for working with designers remotely, and Skype means you can have a face-to-face meeting with anyone in the world. There’s one technology, though, that gets in the way of great copywriting. Here’s why I won’t use Google Docs when I … [Read more...]
Copywriting Q&A: 8 Questions You Need to Ask Your Copywriting Clients
Starting a new project with a new client is exciting, but don’t let that excitement get in the way of your strategy. To keep your project from getting mired in confused schedules and dozens of rounds of review, you need to start the project off with concrete answers to some important questions. Today’s question is from Chloe H., who asks, “I’m about to start work with a new … [Read more...]
Copywriting Q&A: Does Your Client Really Need a Sales Page?
Selling online used to be about driving visitors to a sales page and throwing as much persuasive copy at them as possible, then hoping they’d click the “buy now” button. Today, though, there are many different paths to a sale — and many that don’t even require a sales page. Read on… Today’s question comes from Marshall T., who asks, “I just started working with a new client. … [Read more...]
When You Need to Get Down to Work: The 5 Second Rule
I’d love my clients to think I have a super-human ability to get down to work and churn out amazing copy. However, the truth my students need to know is that I absolutely do not have that super-human ability, and I often find it just as hard to get focused and sit down to work as anyone. And because I know I face this challenge—and because I get the questions about it … [Read more...]
Copywriting Q&A: Tips for Copywriters Who Want to be Digital Nomads
Become a digital nomad—someone who travels the world, but works while they do it—is becoming a more and more common goal for copywriters. But making it work isn’t quite as simple as packing up your computer and hopping on a plane. Today, we’re going to talk about important tips to help make sure you can make it work. Read on… Today’s question is from Emma V., who asks, “My … [Read more...]
Copywriting Q&A: How to Deal with Multi-Revision Clients
Clients are a varied bunch. Some of them are easy, and approve your work with minimal changes. Some of them, though, change their minds constantly, change the project constantly, and make you go through round after round of revisions. Let’s talk about how to deal with that second group, shall we? Read on… Today’s question comes from Alton C., who asks, “I have a client that … [Read more...]
Copywriting Q&A: The Case for Slowing Down
A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. Here’s the case for slowing down. Read on… Today’s question comes from Jose T., who asks, “Now that I’ve been writing copy for a while, I want to make sure I’m progressing the way I should be. I’m thinking that I should be working on my … [Read more...]
Copywriting Q&A: Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Today’s question comes from Robin M., who asks, “Is there anything I need to know about writing emails for solopreneurs? I’m writing in a more personal style, but am I missing … [Read more...]
Copywriting Q&A: A Copywriter’s Digital Toolkit
Building a copywriting career isn’t easy—sometimes we need a little help. For me, a lot of that help comes from apps, sites, or software that allow me to keep track of my work, stay focused, and gets me down to business. Here’s what I recommend. Today’s question is from Austin R., who asks, “Do you use any kind of online programs to track your work? Is there anything you … [Read more...]
Copywriting Q&A: What is an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Today’s question is from Hillary W. who asks, “I keep seeing ads in my Facebook feed about email funnels. What are they?” Sometimes, the … [Read more...]
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