When you're out there hustling to find as many clients as you can, it's natural to be aware of (and maybe intimidated by) your competition. But should you worry about it? Or is there a better way to expend that energy? Read on... Today's question comes from Renee R., who asks, "I just joined a Facebook group for creative professionals because I thought it would be good for … [Read more...]
4 Books to Read for Inspiration and Insight
Every few months, I like to put together a list of books that I’ve read recently and that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s today’s list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with … [Read more...]
Copywriting Q&A: Retreating to Move Forward
Ambition and hard work definitely have their place in building a career…but so do contemplation and rest. If you’ve been pushing, pushing, pushing, it may be time for you to plan a little time for reflection. Here’s how… Today’s question comes from Lucas F., who asks, “I’ve hit burnout points at previous jobs and want to make sure I don’t do the same with copywriting. Do you … [Read more...]
Copywriting Q&A: Software Programs for Copywriting Professionals
There are a billion and one new software programs for tracking projects, sending invoices, sharing screens, and all of the other tasks you need to perform on a regular basis. But how many of them are worth it? Let’s break it all down… Today’s question comes from Julia R., who asks, “I was wondering if you could share resources that you use to step up your ‘professional game’ … [Read more...]
Copywriting Q&A: How to Flu-Proof Your Copywriting Business
No one can tell the future, but sometimes we can make some educated guesses. For example, it doesn’t take a psychic to know that it’s likely that you’ll get a touch sick at some point this winter. But getting sick may mean not working, and not working may mean missing deadlines — and that’s a problem. Here’s what you can do to prepare…. Today’s question comes from Sandra L., … [Read more...]
Copywriting Q&A: Give it a Rest
Persistence is key to building a great career, but persistence can also be the road to burnout if it’s not appropriately managed. Here’s how to know when to give it your all, and when to back off. Today’s question is from Mike A., who asks, “I completely get that I need to work hard to build my business. But sometimes I just get so exhausted by it all. Do you have any tips … [Read more...]
Copywriting Q&A: Why Do I See Copywriters Willing to Work for Peanuts?
Start a Google search for copywriting jobs, and it won’t be long before you uncover copywriters willing to work for bargain basement rates. But instead of letting that discourage you, it should encourage you — and help you realize how littlereal competition you have. Curious? Read on… Today’s question comes from Mike M., who writes, “Looking at job boards recently there are … [Read more...]
Copywriting Q&A: The Worst (and Best) Places to Get Advice
One of my favorite sayings actually isn’t appropriate to print here, so I’ll approximate: Opinions are like [unpleasant but necessary body part]; everybody’s got one. Advice is similar — everybody’s got some. Unfortunately, though, a lot of people who want to give advice have bad advice to offer. Here’s how to tell the difference between the good and the bad. Today’s … [Read more...]
When You Need to Get Down to Work: The 5 Second Rule
I’d love my clients to think I have a super-human ability to get down to work and churn out amazing copy. However, the truth my students need to know is that I absolutely do not have that super-human ability, and I often find it just as hard to get focused and sit down to work as anyone. And because I know I face this challenge—and because I get the questions about it … [Read more...]
Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Go to War
There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. I was reminded of this recently when I was doing a springtime purge of all of the things I’ve accumulated over the past year and came across my copies of Steven Pressfield’s The War of Art and Turning … [Read more...]
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