If you want to stay on top of your game, you can never stop learning. And thank goodness, right? How boring would life (and our careers) be if we never had to learn anything new? Well, good news: as copywriters, we’re in the world of digital marketing and that world is always changing and developing. With new sites, programs, and even means of communication (hello, … [Read more...]

I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]

Look, no one likes to miss their goals. No one. But there are some of us that miss our goals and move on to the next one, and there are some of us who miss our goals and spend a lot of time focused on that failure. And it’s probably no surprise that most of us fall in that second group. When we don’t hit our goals or don’t manage to do what we’d planned to do, most people spend … [Read more...]

With Thanksgiving coming up fast, it seems like a good time to think about all of the things we’re thankful for—and, for me, one of those things is definitely my career. I thought I’d share ten things that I’m thankful for about copywriting to give you a little insight into exactly why I’m so passionate about this career.  1. I get to write for a living. As a little kid, I … [Read more...]

When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]

If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]

Let’s face it, making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty easy. But the ones that matter, the questions about the directions you’re taking your life, can be hard. But they don’t have to be! Or, at least, there are resources you can use to help make them much easier. In today’s post, I’m … [Read more...]