For a lot of new (or would-be) copywriters, one of the most daunting parts of getting started is finding clients. “Where are they? Who are they? How do I talk to them? Will they reject me?” We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them. And when I say … [Read more...]
Is it Really Possible for Copywriters to Work Entirely Remotely?
There are lots of things in life that are too good to be true: those “fat-burning pills” they advertise online, free money via email from African princes, and so on. But there’s one thing I can assure you that isn’t too good to be true: A copywriting career. And, even more than that, it’s completely possible to have a successful copywriting career working entirely remotely. … [Read more...]
What Does a Copywriter’s Day Look Like?
It’s one thing to want to make money through your writing talents, and another thing entirely to actually do it. You might be able to imagine writing copy for a living—making a good, quite possibly really good living from your writing—but you might get a little fuzzy when it comes to the details. As in, you can imagine yourself sitting at a computer and typing, or maybe … [Read more...]
Go Where the Clients Are
This past week, I attended a conference for entrepreneurs. Like many, if not most, people, I’m not a fan of traditional networking. I don’t like going up to groups of people who are already chatting, and I find it awkward to move on to new conversations. But… Literally, every time I told someone that I am a copywriter, they asked for my business card. Every single … [Read more...]
Can Copywriting Be a Side Hustle?
There’s been a buzz in both the financial and lifestyle arenas over the past view years and the buzzwords to go with it are “side hustle.” What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. People may start a side hustle to supplement their income indefinitely or they may start them with the goal of … [Read more...]
Should a Money Mindset Matter to Copywriters?
If you spend any time online among entrepreneurs and business owners, you’ll already be familiar with a very popular topic: the “money mindset.” If you don’t, here’s what it refers to in nutshell: Your money mindset is how you think about your finances and about money in general. People with a positive money mindset believe that they can make as much money as they want … [Read more...]
When to Be in Client-Finding Mode
A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]
Why Most Advice About How to Price Your Services is Dead Wrong for You
I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, sure I already knew most of what he had to say, but I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same.) Anyway, this trainer was talking about … [Read more...]
Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
“How much should I charge per word?” is one of the scariest, most misguided questions a copywriter can ask. And I don’t really blame new copywriters who ask that question, since there are plenty of “work farming” companies that happily advertise their “copywriters’” price per word. So let me make one thing very, very clear: Professional copywriters do not charge by the … [Read more...]
Copywriting Q&A: Should You Look for Copywriting Retainer Clients?
Retainers seem like an ideal solution: You set aside a certain number of hours and get paid whether or not you even work! What's not to like? Well, let's start with the fact that it rarely runs that smoothly. Today's question is from Mike M., who asks, "Could you please explain the ins and outs of clients who hire copywriters on retainer and how it works?" First, let's … [Read more...]
Facebook
Twitter
GooglePlus
