There's nothing wrong with being new. Even the most seasoned, successful copywriters were once new to copywriting. So if you’re starting out right there at square one, guess what? You’re in exactly the right place. That said, though, no one wants to hire a brand-new copywriter. It’s nothing personal: YOU are a fabulous human being. But hiring anyone to do anything is a risk, … [Read more...]
Your Goal Should Be to Love Your Career. Period.
How many people do you know who really don’t like what they do for a living? Anywhere from “eh, it pays the bills” to “I fricking HATE it”? And are you one of those people? I was recently reminded of just how many people don’t like their jobs when I had a conversation with a friend of mine. She described all of the things she hated about her job and then, when I asked her … [Read more...]
How to Sell a Sales Page Project
Over the past few weeks, we’ve talked about why sales pages are such a great project for copywriters and how to write them so that they’re exceptionally effective. Today, we’re going to dive into tactics for helping to you sell sales page projects to clients or, more specifically, how to sell yourself as the ideal writer for a client’s sales page project. The thing about … [Read more...]
Why Facebook is Where You Should Find Your Next Clients
I know, we’ve all heard it: “Facebook is dying!” And it’s definitely true that teens are adopting it nearly as much as they did in the past. But…if your clientele is teens, you’ve got a bigger problem. The truth is that Facebook is still wildly popular among adults—and one crucial group of adults in particular. Solopreneurs and, more broadly, entrepreneurs with small … [Read more...]
Why Design Studios Can Be a Key to Steady Work
We’ll keep this one short and sweet—but don’t skip it, because design studios could end up being instrumental in your success! As a new copywriter, once you land your first few local clients, it’s time to branch out. Sure, you’ll start expanding your prospecting, you’ll start engaging with remote potential clients, and you’ll get listed with recruiters. But if you’re … [Read more...]
The Simplest Way to Start Finding Clients
For a lot of new (or would-be) copywriters, one of the most daunting parts of getting started is finding clients. “Where are they? Who are they? How do I talk to them? Will they reject me?” We’ve talked a little bit about why you don’t need to be afraid of finding clients already, and today I want to talk about the simplest way to start finding them. And when I say … [Read more...]
Is it Really Possible for Copywriters to Work Entirely Remotely?
There are lots of things in life that are too good to be true: those “fat-burning pills” they advertise online, free money via email from African princes, and so on. But there’s one thing I can assure you that isn’t too good to be true: A copywriting career. And, even more than that, it’s completely possible to have a successful copywriting career working entirely remotely. … [Read more...]
What Does a Copywriter’s Day Look Like?
It’s one thing to want to make money through your writing talents, and another thing entirely to actually do it. You might be able to imagine writing copy for a living—making a good, quite possibly really good living from your writing—but you might get a little fuzzy when it comes to the details. As in, you can imagine yourself sitting at a computer and typing, or maybe … [Read more...]
Go Where the Clients Are
This past week, I attended a conference for entrepreneurs. Like many, if not most, people, I’m not a fan of traditional networking. I don’t like going up to groups of people who are already chatting, and I find it awkward to move on to new conversations. But… Literally, every time I told someone that I am a copywriter, they asked for my business card. Every single … [Read more...]
Can Copywriting Be a Side Hustle?
There’s been a buzz in both the financial and lifestyle arenas over the past view years and the buzzwords to go with it are “side hustle.” What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. People may start a side hustle to supplement their income indefinitely or they may start them with the goal of … [Read more...]
