It’s that time of year again and you’re likely wracking your brains and ripping through circulars to find just the right gifts for the loved ones on your list. Well, if those loved ones happen to be writers (or if you yourself deserve a little treat), you’re in luck: Here’s our round-up of 12 gifts that will delight the writers on your list. Smart Notebooks Combining the … [Read more...]
Copywriting Q&A: When to Use Curiosity Headlines
Headlines are tricky: You need to write them so that they grab people's attentions and entice them to read the rest of the page. But just how do you do that? And what headlines are appropriate when? Read on... Today's question comes from Bethany T. who asks, "I'm a little confused about how to write headlines. I understand that most headlines fall into the benefit-driven or … [Read more...]
Copywriting Q&A: 1 Easy Step for Networking in the New Year
As 2012 draws to a close, one goal that every copywriter should have for the new year is to network more. Not necessarily "networking" in the sense that makes everyone uncomfortable—going out to industry events and trying to start conversations with strangers—but networking in the sense of getting in touch with those people you could benefit and who could benefit you. Right … [Read more...]
