6 Academy Foundations Course Modules
In Module 1 we cover copywriting fundamentals. And just a little warning for you: copywriting is totally different from any other writing you’ve ever done. So in this module you learn the key principles like benefits, CTAs, brand voice and how to wield them so that you create effective copy that has clients clamoring to work with you.
In Module 2, we turn it up a notch with Copywriting Tactics. These are the advanced tools you use to identify the emotional hooks in a project, outline and craft effective copy, and master it all so that you have confidence in what you’re writing and selling and your clients have supreme confidence in you.
In Module 3, the Project Lifecycle. Maybe I should have called this the Professionalism Lifecycle. This is where you get the real-deal insight into how a project goes from being a glimmer in your clients’ eye to being a fully created piece. These are the keys to feeling like a professional from beginning to end, knowing exactly what to expect and mastering the entire process. If you’ve ever wondered how to work with a designer or what a creative review is all about, you’ll learn all of that (and a ton more) right here.
In Module 4 you start to get into the nitty-gritty of writing. You know that copywriting is vastly different from other types of writing, but here’s where you learn how different types of interactive copywriting are different. You’ll learn how to master writing copy for websites, emails, banner ads, mobile sites, and we’ll even delve into content writing so you have a fully packed toolbox of interactive copywriting skills to wow your clients with.
Interactive is big, but print marketing and advertising is still the bread and butter for a lot of companies and clients! In Module 5, you’re going to learn everything you need to know to write for print – everything from newspaper and magazine ads, to direct mail, print sales letters and corporate pieces. And believe me, there’s nothing more exciting than seeing your own work in print!
Then we move to Module 6 and start really digging into building your business. Why do some copywriters succeed while others don’t? This is I take you through the keys to building a thriving career and business, and how to keep the requests for work streaming in. We go over your resume and portfolio, how to build experience, what to charge, and everything else you need to take control of your career and make as much money as you want to.
Monthly, Live Coaching Calls
Join me for live calls every month to get all of your questions about writing copy, building your portfolio, finding clients, charging for work, and much more answered! And if you can’t make a call? Don’t worry! We record each one and give you access within about 24 hours.
Access to the Student-Only Facebook Group
Join an amazing group of people just like you who are dedicated to building successful copywriting businesses. This is the place to get help and support and even just chatting about what it’s like to take these steps into a new career.
Lifetime Access to the Courses
The Academy is here for you whenever you need it. If life gets crazy and you need to take some time away, no problem – this training and the calls will be here waiting. Or, when you’ve been working with clients for a while and you want to come back and brush up to take your business to the next level and next earning/pricing tier, it’s right here for you, too.
11 Bonus Deep-Dive Courses
Bonus 1 is my deep-dive course on How to Price Your Services. This is the step-by-step system for ensuring that you’re not charging too much or too little—that you’re charging what you deserve, but not so much that clients are going to balk at your prices. The magic numbers! You’ll also learn when you need to charge by the project and when to charge by the hour.
Bonus 2 is my Find Small Business Clients course. Small business clients, the brick-and-mortar stores and restaurants and businesses near you are the ideal first clients for you. Even though you’re just starting to learn, you already know more than they do and can provide them with tons of value. Plus, you get pieces for your portfolio and, even more importantly, you get paid! This is the step-by-step system for finding and landing small business clients so that you can hit the ground running with business success.
Bonus 3 is my How to Create Spec Ads course. You need a portfolio to prove that you know how to write copy, but what do you put in it before you’ve been hired for a job? This is where spec ads come in. I take you through exactly how to create sample ads to prove your skills and help you land work effortlessly. I also take help you avoid very common spec ad mistakes other new copywriters make that don’t enhance your portfolio – they tank it.
Bonus 4 is my Build Your Online Portfolio deep dive course. To be taken seriously as a copywriter, you need to create an online portfolio site. Luckily, in this course, I take you through everything you need to know to write about yourself and your services, present your work compellingly and make people want to contact you for work. We even talk about some popular platforms like WordPress, Squarespace, and Wix to help you decide with certainty about where and how you want to build it.
Bonus 5 is my Create Your Print Portfolio deep dive course. When you show up for an interview or a meeting with a client, you need to be confident that the print portfolio you bring with you shows you and your work in the best possible light. I’ll take you through the ins and outs of creating your portfolio so that you can be sure to WOW your prospective clients and bosses.
Bonus 6 is my Write for Solopreneurs course. Online, one-person businesses like coaches, course creators and even e-commerce stores are ideal clients for you. They appreciate the importance of good marketing and they’re savvy enough to know when they need help! They’re also ideal since you can work with them from anywhere in the world. (Anyone want to work from a beach in Bali or a café in Barcelona?) This course takes you through how to find solopreneur clients, the unique challenges and opportunities they present, and how to create copy for them that has them raving about you to all of their other solopreneur friends.
Bonuses 7, 8, and 9 are deep-dives into how to write special kinds of copy for your client. Adding product description writing, webinar writing, and video writing can be very lucrative for your business—and highly sought after by your clients. In these deep dive courses, I teach you exactly how to write each one and how to market those new services to clients.
Bonus 10! For many copywriters, working for or freelancing for a big ad agency or in-house agency (the ad agency within big companies) is the ultimate in “I’ve really made it, I’m successful” validation. If that’s your dream, this deep-dive course is for you. I’ll teach you how to take everything you’ve learned and all of the work you’ve created and parlay that into jobs (again, on-staff or freelance; whatever your dream is) at ad agencies or in-house agencies that are fun and exciting to work with—and that look amazing on your resume and LinkedIn profile.
And the final bonus, Bonus 11, is a big one: the How to Always Be Working deep-dive course. This where you learn how to ensure that you always have projects—and money—coming in. Dry spells are real fears for freelancers, so I take you through step by step systems to ensure you can avoid them as much as humanly possible. This is how to keep your business running like a well-oiled, money-making machine.