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COURSE DESCRIPTION: Marketing funnels are an incredibly effective technique for taking a prospective customer down a path from general awareness of a brand to affinity with the brand, trust in the brand, and interest in purchasing from a brand. Businesses and solopreneurs, in particular, are scrambling to create effective funnels. And the best part? They need copywriters to write them! Here’s everything you need to know about creating and writing funnels.
In this course, you’ll learn:
- What a funnel is (and what it isn’t)
- How to structure a funnel based on each individual client
- How to write each element of a funnel
- Advanced techniques for creating funnels