Press releases are one of the most commonly used items in a public relations practitioner’s toolkit. When written well, they clearly and compellingly convey a company or person’s news, and then incite journalists to write a story about the topic. You can use press releases to promote yourself as a copywriter, or you can write them for clients as part of your services.
In this course, you’ll learn:
- How to come up with ideas for press releases
- The best format for writing them
- How to find contacts for submitting them
- How to pitch them