As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small … [Read more...]
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Episode 143: Business Builder or Time Waster?
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is … [Read more...]
Episode 138: When Copywriting Inspiration Becomes Copywriting Comparison
There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]
5 Books to Read Written by Copywriters
As you know, we're always reading the latest books on productivity, marketing, leadership, and more so you know how to prioritize your reading list. But here we wanted to give you some, let's say, lighter reading. This list of books includes works written by famous copywriters. (Well...copywriters who became famous from their books. There really aren't "famous" copywriters … [Read more...]
How to Give Copywriting Feedback
We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Often, we're faced with several open doors...but we self-sabotage and get in our own way. When we have an an opportunity (or several opportunities!), it's all too easy to not take action toward it, whether because we don't know how, we're fearful of doing so or some combination of the two. Whatever the reason, it's easy for us to spiral into negative thinking. We start to … [Read more...]
Ep. 79: Hitting 6 Figures as a Copywriter & Cookbook Author – Kristin’s Story
Today we are excited to check in with Comprehensive Copywriting Academy student Kristin Donnelly. Kristin is a successful food writer and cookbook author who was trying to figure out how to increase her income. After joining the CCA, she gained more confidence working with well-seasoned copywriters and has hit her income goal writing copy. Listen in as Kristin shares … [Read more...]
Book Pick: How Copywriters Can Collaborate More Effectively
As copywriters, we do a lot of work on our own. After all, the actual writing of copy is a fairly solitary job. But often, we need to collaborate. With designers, yes, but also with project managers, marketing managers, and other key stakeholders within an organization. The Importance of Collaboration This is true whether you work in an ad agency or on an in-house team. … [Read more...]
Book Pick: Why Your Obsession With Money is Getting in the Way of Your Copywriting Success
Money: whether we're thinking about how much more we want to make in our copywriting business or, alternatively, how scared we are to not make money as a copywriter (or both!), our hang-ups about money are often what cause us to hold ourselves back or even prevent us from fully committing to and pursuing our copywriting careers. Negative Thoughts About Money If you're the … [Read more...]