- How to Give Copywriting Feedback
We’ve said it once and we’ll say it a million more times: giving and receiving feedback is a skill. And, it’s a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we […] - Self Edit Your Copywriting: Why It’s a Must & How to Do It
First things first: copywriters are not copyeditors. Copywriters … well … write copy! Copyeditors make sure any writing adheres to the client’s style guide, in addition to paying very close attention to grammar and punctuation. (It’s why copyeditors are crucial for content—there are simply more […] - Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and […]
