“How much should I charge per word?” is one of the scariest, most misguided questions a copywriter can ask. And I don’t really blame new copywriters who ask that question, since there are plenty of “work farming” companies that happily advertise their “copywriters’” price per word. So, let me make one … Continue Reading
Featured Article
Book Pick: How Copywriters Can Collaborate More Effectively
As copywriters, we do a lot of work on our own. After all, the actual writing of copy is a fairly solitary job. But often, we need to collaborate. With designers, yes, but also with project managers, marketing managers, and other key stakeholders within an organization. This is true whether you work in an … Continue Reading
Business Development
Copywriting Rush Fees: When and How to Charge Them
The vast majority of copywriting projects do not need to get completed in a rush. As we like to say, there's no such thing as a copywriting … Continue Reading
Set Your Copywriting Business Up for Financial Success
First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But … Continue Reading
Copy Tactics
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip … Continue Reading
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your … Continue Reading
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading
