First Things First:
What Is Copywriting?

Copywriting is marketing and advertising writing.

It's the words in your emails, the writing on websites, the scripts in ads, the text on billboards and packaging and brochures. It's any writing that's designed to get people to take action.

Copywriting = Creativity + Strategy

Copywriters work in ad agencies or on in-house creative teams. They work on-staff or they work freelance. They can do it full-time or they can do it part-time. The options are wide open.

Every single company or organization needs effective messaging. After all, if they can't convey why their audience should buy (or take any action)...their audience won't.

But copywriting isn't about being salesy or pushy. That just doesn't work.

Copywriting is about connecting people who have a want or a need
with the company or organization that has the best solution to that want or need.

What kind of career potential are we talking about here?

Well, 538,000+ new businesses launch every month in the US alone. (You can be a copywriter in any country—we have students all over the world.) And that's on top of the millions that already exist.

And to sustain a six-figure copywriting career, you only need 4 to 6 clients a month. (And many of those will stick with you month over month.)

So...the opportunity is absolutely enormous.

And most of it goes unfulfilled.

If You're Thinking...

"I bet I need a marketing background..."

"It's too late for me to get started..."

"I don't have any experience with this kind of writing..."

Things Are About to Get Really Good:

One of the (many) great things about copywriting is that it's an entirely merit-based career.

Clients/bosses don't care about your degree (or lack thereof), your age, race, gender, background—none of it.

If you can write great copy, clients will hire you.

In fact, in many ways, having a background outside of copywriting makes you an even more valuable writer. After all, it's all of the diverse experiences you've had that make you, you.

And, it's true that copywriting is unlike any other kind of writing but, guess what?

No one is born knowing how to write copy.

Everyone starts out in the exact same place:
Not knowing anything.

Hold Up!
Learning to Write Great Copy is Only Half of the Equation

Hard Truth:

If you don't have a proven, reliable, scalable system for finding and landing high-paying clients (or finding and landing a high-paying job)...

You don't have a career. You have a hobby.

Wishing and hoping isn't a system. It's a recipe for failure...

Job Board Sites?
They're Working Against Us. Here's Why.

Sites like Upwork and Fiverr seem like the logical places to start, especially when you're new. But here's what's really happening on those platforms:

•       You spend time writing proposals for free, with minimal chance of success

•       You're competing against people who are happy to charge next-to-nothing

•       The clients there are looking for the best quality at the cheapest price

•       You end up having to lower your rates just to stay in the running

That's not a career. That's a race to the bottom, and it's one you don't have to run. Plus...

Relying on people posting jobs isn't a plan:
It's wishing and hoping for work.

And it puts control of your income
in someone else's hands.

Here's what most people don't realize: the majority of high-paying copywriting projects are never posted anywhere.

When a company needs copy written, they don't write up a job listing. They ask around. They look for a copywriter who reaches out to them.

Which means there's a huge pool of unclaimed opportunity out there, and you can tap right into it.

Let's Clear Up Some Common Concerns...

I want to take a moment to address some of the things I hear all the time from people who are considering copywriting. Because some of the advice out there is, frankly, terrible.

"You need to pick a niche right away."

You will hear this constantly. Please ignore it: It is TERRIBLE advice.

When you're just starting out, you don't know enough about the industry to choose a niche wisely. And locking yourself into one too early limits your opportunities right from the start. A portfolio focused entirely on, say, pharmaceutical copy is going to put off every creative director outside that industry. They'll assume you're either not interested in them or not versatile enough.

Start by building depth and breadth: different industries, different brand voices, different formats. You may never need to niche at all! (I haven't, and I've been doing this for over 20 years.)

"I need experience to get clients...but I need clients to get experience."

I hear this one a lot, and I understand why it feels like a catch-22. But the second half of that is simply not true.

You need experience to get clients, absolutely. But you do not need clients to get experience.

The solution is spec ads: practice pieces created exactly as if you'd been hired by a real company, clearly labeled as such in your portfolio. They prove your skill before you have a single paying client, and they're one of the most effective ways to land those first paying clients.

And, of course, we teach you exactly how to create them.

"I don't live near a big city."

Copywriting is one of the most remote-friendly careers on the planet. Our students live and work all over the world, writing for clients all over the world. The pandemic only accelerated what was already true: many, many companies are completely comfortable working with writers remotely.

"I'm too old / too young / not qualified enough."

As I mentioned early, copywriting is one of the few careers that is 100% merit-based.

Nobody cares how old you are, what your degree is, or what your previous career was. They care about one thing: Can you write great copy? And that is absolutely something you can (and will) learn.

"I don't want to be pushy or salesy."

Then you're going to love this.

Pushy doesn't work in copywriting. Effective copy is about genuine connection: Helping the right people find the solution to their real problem. It's not pressure; it's clarity. And the better you get at it, the more you realize you're doing something genuinely valuable for your clients, their employees, and their target audience.

"Can I really build a serious career from an online training program?"

Definitely a fair question. There are a lot of bogus programs out there, and you should be discerning.

The best way to evaluate any program is to look at what the actual students have to say. With more than 12,000 CCA students, there are a lot of stories to look at. And we think the results speak for themselves. (See below for a sneak peak)!

The Comprehensive Copywriting Academy

The #1 all-in-one online professional copywriting training,
trusted by 12,000+ students

✓  Lifetime access to our extensive, comprehensive training & community

✓  Twice-monthly live coaching calls to get live answers from pros

✓  Student-only Facebook community for support and personal feedback

✓  Access to every new course we add (at no extra charge)

✓  Our guarantee: You'll land clients, or we work with you until you do

✓  And SO much more!

Let's Get You on the Path to
Your Dream Career

The best time to get started as a copywriter is always right now.

If you've been searching for a career that lets you use your talent for writing...

And gives you flexibility, freedom, financial success, and fun...

You've found it.

Click below and let's get started!