I have a very firm rule when it comes to purchasing things for your business… (And this probably traces back to when I started mine 15+ years ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my … Continue Reading
Business Development
Have Trouble Making Decisions? These Questions Will Help
Let’s face it, making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty … Continue Reading
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and … Continue Reading
Copy Tactics
Lessons Learned from Copywriting for Multibillion-Dollar Companies
Over the course of my 15+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multi-billion-dollar global companies, and everything in between. When … Continue Reading
The Cool New Tool for Facebook Ads Copywriting Research
Facebook Ads are a great service to offer to clients: they can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones) and you … Continue Reading
What You Need to Write Copy Overseas
If you’re interested in copywriting because you want to live the life of an international jet-setter, it sounds kind of crazy to say it, but it’s absolutely possible. (Case in point, I’m writing this from Portugal. … Continue Reading
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