One of the first things that trip up new copywriters as they’re getting started is naming their business. “How do I name my copywriting business? Should I use my name? Should I get a logo? Do I need to do a trademark search?” Let me make something very clear from the beginning: You do NOT need to name your … Continue Reading
Featured Article
The Huge Benefits of Writing for Clients that Don’t “Wow” You
We all have dream clients: Companies that are so cool or so interesting or so inspiring that it would rock our worlds to write with them. And maybe you can even expand that to a whole group or list of clients that seem interesting or exciting. They certainly don’t need to fall into the same niche … Continue Reading
5 Ways Working in an Office as a Copywriter is Not What You Think
There are so many paths for pursuing a career as a copywriter. It’s easy to gravitate toward the idea of being a digital nomad copywriter, working from anywhere in the world, or even from your kitchen table as a full-time freelance copywriter. Working in an office as a copywriter may seem like the last thing … Continue Reading
Business Development
Copywriting Rush Fees: When and How to Charge Them
The vast majority of copywriting projects do not need to get completed in a rush. As we like to say, there's no such thing as a copywriting … Continue Reading
Set Your Copywriting Business Up for Financial Success
First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But … Continue Reading
Copy Tactics
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip … Continue Reading
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your … Continue Reading
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading
