“Know thyself” isn’t just good advice from a self-help perspective; it’s also crucially important when it comes to building a successful freelance business. And a million different “gurus” can give you a million different pieces of advice about the “right” time to get up, the “right” way to organize your day, … Continue Reading
Business Development
4 Pieces of Terrible Advice New Copywriters Get All the Time
Let’s start out today with a reminder: Just because someone is loud, doesn’t mean they’re right. Also, just because something is prevalent, … Continue Reading
4 More Books Every Copywriter Should Read
I’m a big believer in continual learning; if you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, … Continue Reading
Copy Tactics
What You Need to Write Copy Overseas
If you’re interested in copywriting because you want to live the life of an international jet-setter, it sounds kind of crazy to say it, but it’s absolutely possible. (Case in point, I’m writing this from Portugal. … Continue Reading
3 Keys to Sales Pages That’ll Make Your Clients Ecstatic
As we’ve established, sales pages are great projects for copywriters: They’ve got plenty of copy to be written, and, since they directly help your clients make money, they’re very valuable to those clients. A … Continue Reading
Why Online Sales Letters are Dead—and What to Write for Clients Instead
Let me ask you something: If you went on a first date and, as soon as you sat down, your date asked you to marry them…would you do it? Of course not! You don’t know them! Okay, another question. This time, … Continue Reading
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