You love your friends and family. And they love and support you. They also think you're quite the talented writer. So they ask you for writing help. A lot. Now that you're getting into copywriting, they're asking for even more help (or maybe you didn't want to tell them for this reason!). Resumes, cover … Continue Reading
Featured Article
Finding Your Copywriting Flow State
As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert … Continue Reading
Business Development
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design … Continue Reading
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons … Continue Reading
Copy Tactics
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip … Continue Reading
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your … Continue Reading
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading