Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your message down (especially when you can think of 5 different benefits)? This month's FRW Book … Continue Reading
Business Development
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons … Continue Reading
3 Knock-Out Copywriter Portfolios and Why We Love Them
Every copywriter needs a standalone portfolio site. There's no way around it. And while we give you all the steps and support you need in … Continue Reading
Copy Tactics
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading
How to Write Copy for International Clients
I probably don’t need to say it, but there’s more opportunity than ever to work with remote clients. (I guess that’s one small bright side to a pandemic, though the trend was definitely on the upswing before … Continue Reading
What is UX Copywriting and How Do You Do It?
There are a lot of “genres” of copywriting that really aren’t genres at all; they’re just buzz-y marketing. “Conversion copywriting” is a good example. Since all copywriting is focused on achieving its goal for … Continue Reading