Copywriters aren’t designers. But when it comes to concepting ideas, you do need to come prepared with ideas for the project. For example, if you’re writing a banner ad to get people to book a vacation and want the copy to say something like “Go from ARGH!!! to Ahhhhhhh” you may envision someone yelling … Continue Reading
Business Development
The New Truth of Today’s Working World
I say “new truth” but it’s really been creeping up on us for a while. First, companies got rid of pensions…then workers moved away from being … Continue Reading
Imposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting Career
We’ve talked a bit before about how resistance can pop up and try to derail you whenever you’re moving out of your comfort zone. (Actually, … Continue Reading
Copy Tactics
Why You Need to Re-Sell Your Copywriting Work
Okay, pop quiz, copywriters: Once you found the client, landed the work, and written the first draft, the next step is just to send the draft back to your client with a friendly, “Let me know what you think!”, … Continue Reading
Can You Become a Copywriter if You’re Not a Grammar and Punctuation Dynamo?
A confession: I can’t diagram a sentence. I mean, I could once. In seventh grade, I was a master. But now…participles, gerunds, modifiers? I’ve got no fricking idea. Here’s the thing about rules of … Continue Reading
Do You Need to Send Contracts to Your Copywriting Clients?
Everybody needs a contract, right??? After all, we need to be safe—to protect ourselves!!! But…to protect ourselves from what, exactly? Like the topic of whether or not to bill upfront, the question of contracts … Continue Reading
