There are some truths that you can’t just remember. When you hear them, they make sense…but after a time, your brain goes back to trying to convince you of something different. This is our friend Resistance and, the moment Resistance starts to play tricks on our mind is the moment we need to go to war to … Continue Reading
Featured Article

Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
By Kate Sitarz
Oftentimes, we're faced with several open doors ... but we self sabotage and get in our own way. When we have an an opportunity (or several opportunities!), it's all too easy to not take action towards it, whether because we don't know how, we're fearful of doing so, or some combination of the … Continue Reading
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Business Development

Copywriting Rush Fees: When and How to Charge Them
By Kate Sitarz
The vast majority of copywriting projects do not need to get completed in a rush. As we like to say, there's no such thing as a copywriting … Continue Reading

Set Your Copywriting Business Up for Financial Success
By Kate Sitarz
First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But … Continue Reading
Copy Tactics

Copywriting Tips for Creating Ideas and Concepts That Stick
By Kate Sitarz
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip … Continue Reading

How to Write Clear, Concise Copy
By Kate Sitarz
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your … Continue Reading

What Makes a Good Call to Action (CTA)?
By Kate Sitarz
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading
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Recent Articles
- Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success May 30, 2022
- Book Pick: How Copywriters Can Collaborate More Effectively April 25, 2022
- Staying Productive When I’m Unmotivated: Pomodoro Technique March 30, 2022
- Book Pick: Why Your Obsession with Money is Getting in the Way of Your Copywriting Success March 28, 2022
- Copywriting Rush Fees: When and How to Charge Them March 21, 2022