First, if you hate numbers and you still are reading this post, congratulations! Many copywriters aren't math fans, so you're not alone. But regardless of whether you love numbers or hate 'em, you need to spend some quality time with a few key numbers if you want to set your copywriting business up for … Continue Reading
Featured Article
What to Look for in a Copywriting Job
When you’re applying for copywriting jobs, you’re looking for a good fit for you just as much as the company is looking for a good fit for the position. But what does that mean? What makes one job great and one job “meh”? What, ultimately, should you look for in a copywriting job? First, let's set aside … Continue Reading
Questions to Prepare for in a Copywriting Job Interview
When you get called in for an interview, you need to make sure your online and print portfolios are up to date, you need to make sure that your resume and references are current, and you need to be prepared to answer all kinds of challenging copywriting-specific questions. In addition to the … Continue Reading
Business Development
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design … Continue Reading
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons … Continue Reading
Copy Tactics
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip … Continue Reading
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your … Continue Reading
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading
