As our students can attest, when you land your first few clients you feel elation followed very quickly by panic. (Which, by the way, does subside and occurs much less often as you land more and more clients.) The reason for this panic is that it’s now time to walk the walk as well as you talk the talk—to … Continue Reading
Business Development
Will the Market Be Flooded with Copywriters?
A few nights ago, someone left a comment on one of our Facebook ads essentially saying, “Your training is all well and good, but when the market … Continue Reading
Recessions Are Huge Opportunities for Copywriters. Here’s Why:
The first time I made six figures as a copywriter was in 2008...right in the middle of the Great Recession...right after I left my full-time job … Continue Reading
Copy Tactics
Should You Be Hand-Copying Ads to Learn Copywriting?
I first started hearing about this a few months ago. Someone left a comment on a post asking if there was any use in hand-copying other people’s ads to learn copywriting. Then, someone else sent an email through … Continue Reading
The Perspective Shift You NEED to Make to Be Successful as a Copywriter
Here’s a short one, but an important one: When we’re writing copy for our clients, it can be tempting to view the project and your copy through your own perspective. After all, that’s the perspective you’ve been … Continue Reading
The KLT Factor: How to Write Copy that Makes Your Clients Irresistible
Here’s a hard truth: the average conversion rate for purchases is right around 2%. Of course, it can skew up or down depending on the industry or the product, but 2% is a pretty solid estimate. That means that for … Continue Reading
