Here’s a copywriter’s nightmare scenario: You land a client. You agree on a price and deadline. You work your rear end off, writing, revising, and perfecting the copy. And, when you send it to your client, they reply with: “This really isn’t what I wanted.” Or, maybe even worse, pages and pages of … Continue Reading
Business Development
How to Plan for a Successful New Year
Congratulations! You’re this close to making it through another year and starting a whole new one. Yippee! And, if you ask me, part of what … Continue Reading
3 Books to Help Get You Focused (Even in the Midst of Chaos)
I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I … Continue Reading
Copy Tactics
How to Be a Copywriter if You Hate Selling
I hear this a lot: “I’m interested in copywriting, but I don’t want to trick people or force people into buying anything.” And I definitely get that: I know that a lot of people are put off by the idea of capital-S … Continue Reading
New Facebook Ad Changes Copywriters Need to Know About
If you provide Facebook ad writing services to clients (which you should really consider, because it’s a highly sought-after service), you know that Facebook likes to keep you on your toes. First of all, as you … Continue Reading
Lessons Learned from Copywriting for Multibillion-Dollar Companies
Over the course of my 15+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multi-billion-dollar global companies, and everything in between. When … Continue Reading
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