It's a fact that's sad, but true (and super useful to your success): very few people, including copywriters, are willing to go the extra mile. And even saying "mile" is probably overstating it. Very few people are willing to go an extra few feet. That's good news for you, because you're one of the few … Continue Reading
Featured Article
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent … Continue Reading
Business Development
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design … Continue Reading
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons … Continue Reading
Copy Tactics
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your … Continue Reading
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain … Continue Reading
How to Write Copy for International Clients
I probably don’t need to say it, but there’s more opportunity than ever to work with remote clients. (I guess that’s one small bright side to a pandemic, though the trend was definitely on the upswing before … Continue Reading