Let’s imagine you’re sitting in a bar. A member of your preferred partnering gender walks in the door, walks up to you, and says, “Hi, it’s nice to meet you. Will you marry me?” Would you do it? Of course not! There would be numerous dates and conversations and experiences before you’d be ready to take … Continue Reading
Business Development
3 Books to Help You Amp Up Your Persistence
If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral … Continue Reading
Have Trouble Making Decisions? These Questions Will Help
Let’s face it, making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty … Continue Reading
Copy Tactics
How to Be a Copywriter if You Hate Selling
I hear this a lot: “I’m interested in copywriting, but I don’t want to trick people or force people into buying anything.” And I definitely get that: I know that a lot of people are put off by the idea of capital-S … Continue Reading
New Facebook Ad Changes Copywriters Need to Know About
If you provide Facebook ad writing services to clients (which you should really consider, because it’s a highly sought-after service), you know that Facebook likes to keep you on your toes. First of all, as you … Continue Reading
Lessons Learned from Copywriting for Multibillion-Dollar Companies
Over the course of my 15+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multi-billion-dollar global companies, and everything in between. When … Continue Reading
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