One of the keys to selling copywriting services—or selling anything, really—is to make it as easy as possible for a potential client to say yes. The more obvious you can make it that your solution is the best solution, the faster you’ll get them to hire you. The tricky thing is that many would-be clients … Continue Reading
Business Development
4 Pieces of Terrible Advice New Copywriters Get All the Time
Let’s start out today with a reminder: Just because someone is loud, doesn’t mean they’re right. Also, just because something is prevalent, … Continue Reading
4 More Books Every Copywriter Should Read
I’m a big believer in continual learning; if you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, … Continue Reading
Copy Tactics
The Cool New Tool for Facebook Ads Copywriting Research
Facebook Ads are a great service to offer to clients: they can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones) and you … Continue Reading
What You Need to Write Copy Overseas
If you’re interested in copywriting because you want to live the life of an international jet-setter, it sounds kind of crazy to say it, but it’s absolutely possible. (Case in point, I’m writing this from Portugal. … Continue Reading
3 Keys to Sales Pages That’ll Make Your Clients Ecstatic
As we’ve established, sales pages are great projects for copywriters: They’ve got plenty of copy to be written, and, since they directly help your clients make money, they’re very valuable to those clients. A … Continue Reading
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