Let’s face it, making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty easy. But the ones that matter, the questions about the directions you’re taking your life, can be hard. But they don’t have to be! Or, at least, there are … Continue Reading
Business Development
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and … Continue Reading
4 Pieces of Terrible Advice New Copywriters Get All the Time
Let’s start out today with a reminder: Just because someone is loud, doesn’t mean they’re right. Also, just because something is prevalent, … Continue Reading
Copy Tactics
The Cool New Tool for Facebook Ads Copywriting Research
Facebook Ads are a great service to offer to clients: they can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones) and you … Continue Reading
What You Need to Write Copy Overseas
If you’re interested in copywriting because you want to live the life of an international jet-setter, it sounds kind of crazy to say it, but it’s absolutely possible. (Case in point, I’m writing this from Portugal. … Continue Reading
3 Keys to Sales Pages That’ll Make Your Clients Ecstatic
As we’ve established, sales pages are great projects for copywriters: They’ve got plenty of copy to be written, and, since they directly help your clients make money, they’re very valuable to those clients. A … Continue Reading
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