Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to copywriting. The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all. But … [Read more...]
Will the Market Be Flooded with Copywriters?
A few nights ago, someone left a comment on one of our Facebook ads essentially saying, “Your training is all well and good, but when the market is flooded with copywriters no one will be able to find work and everyone will have to work for peanuts.” Well, that’s a pretty dire prediction. But as you’ve likely heard me say before: The people who know the least about a topic … [Read more...]
Recessions Are Huge Opportunities for Copywriters. Here’s Why.
The first time I made six figures as a copywriter was in 2008...right in the middle of the Great Recession...right after I left my full-time job to go freelance. Why then? Especially knowing that period was when, sadly, companies were laying off staff left and right. But here’s the key: **Companies still needed copy because copy drives business.** Remember, copywriting … [Read more...]
If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?
Usually, I get this question via a Facebook comment on an ad. And, I’d venture to say that it’s not asked in the most, oh, constructive manner. (Which tends to be the way with most Facebook ad comments that come through in the middle of the night…) But it’s come up often enough—and maybe you’ve even wondered it yourself— that I want to be sure to address it now. The question … [Read more...]
4 Pieces of Terrible Advice New Copywriters Get All the Time
Let’s start out today with a reminder: Just because someone is loud, doesn’t mean they’re right. Also, just because something is prevalent, doesn’t mean it’s correct. We can agree on those, right? Okay, good. Because today we’re going to bust some very prevalent myths and debunk some very popular pieces of advice. Why? Because not only are they wrong, but they’re actually … [Read more...]
How to Become a Copywriter Without Experience in 6 Steps
Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true and how you can land clients without … [Read more...]
How to Break Into Copywriting
Originally Published on DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on … [Read more...]
6 Steps for Building a Copywriting Portfolio
Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what's the exact path to building your portfolio? As you can probably imagine, the exact "hows" of building a portfolio are a little too complicated to fit into one blog post. But what I … [Read more...]
The Dirty Secret About Copywriting Certificates
Many new and would-be copywriters think they need a copywriting certificate—some sort of proof that they know how to write copy. After all, how else will employers or clients know that you know how to write copy? But not only is copywriter certification not necessary, it could actually be detrimental to your job hunt. What you do need is copywriting training. You need … [Read more...]
What Does It Mean to Be a Filthy Rich Writer?
My company teaches people how to write copy and how to build their careers and businesses. I probably could have gone with “Copywriting Training Resources” or something like that. But I didn’t. I really didn’t. I went with Filthy Rich Writer. And some people hate that name. I mean, a loathing that seems all out of proportion. But I’m okay with that. Here’s … [Read more...]