Many of us get into copywriting because we want more freedom: freedom to work when and where we want so that we can pick up kids from school, prioritize our health, take a walk if we need a break, and just simply have some downtime for ourselves! Courtney, a mom, copywriter, and Comprehensive Copywriting Academy student, was working seven days a week at one point to make … [Read more...]
What Are Your Copywriting Business Rules?
Rules can often feel constricting, but when it comes to our businesses, that's what helps us stay on track. They're what we need when we're wearing our CEO hats. So, today, we're going to come up with your copywriting business rules so you can make decisions faster (and that are in line with how you want to run your business). You can also think of copywriting business rules … [Read more...]
This Brand-New Copywriter Landed a Senior Copywriting Role
You'll often hear copywriters talking about imposter syndrome, especially when first starting out. If you've ever had thoughts like, "I'll never be good enough" or "they'll think I'm a fraud!", then I think you'll really enjoy hearing Mike's interview. As a Comprehensive Copywriting Academy student, Mike knew he had a lot to offer prospective clients and didn't let his years … [Read more...]
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Oftentimes, we're faced with several open doors ... but we self sabotage and get in our own way. When we have an an opportunity (or several opportunities!), it's all too easy to not take action towards it, whether because we don't know how, we're fearful of doing so, or some combination of the two. Whatever the reason, it's all too easy for us to spiral into negative … [Read more...]
Book Pick: How Copywriters Can Collaborate More Effectively
As copywriters, we do a lot of work on our own. After all, the actual writing of copy is a fairly solitary job. But often, we need to collaborate. With designers, yes, but also with project managers, marketing managers, and other key stakeholders within an organization. This is true whether you work in an ad agency or on an in-house team. Even as a freelancer, you may not … [Read more...]
Staying Productive When I’m Unmotivated: Pomodoro Technique
In my copywriting career, I have a few challenges you may be able to relate to. I have an active family (four kids!), a spouse who travels for work (gone for two overnights as I write this!), and an anxiety disorder (always unpredictable!). In short, I often feel overwhelmed and under-motivated. And yet, I have to be productive when I’m unmotivated, or else I won’t have a … [Read more...]
Book Pick: Why Your Obsession with Money is Getting in the Way of Your Copywriting Success
Money: whether we're thinking about how much more we want to make in our copywriting business or, alternatively, how scared we are to not make money as a copywriter (or both!), our hang-ups about money are often what cause us to hold ourselves back or even prevent us from fully committing to and pursuing our copywriting careers. If you're the type of person who has been … [Read more...]
8 Tips for Successful Copywriting in 2023
Every new year presents an opportunity for new plans and new goals. It’s a prime opportunity to jumpstart (or restart) your copywriting business. Personal resolutions are notoriously apt to fail, but you don’t have that luxury when it comes to your business goals. Here we go over tips for successful copywriting this year, including how to figure out what matters to you, … [Read more...]
Create Your Own Professional Development Goals
It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]
Freelancer Self-Care: 5 Tips for Avoiding Burnout
Whether you're tackling work for clients, learning how to become a copywriter, or any other task that takes up a significant amount of your time, energy, and focus, you need to plan breaks. And I'm not just talking taking the weekend off (though definitely plan in days off, whether it's Saturday and Sunday, or other days of your choosing!) or getting enough sleep (though … [Read more...]