The title of this episode should really be "copywriting secrets from my best friend" ... who just happens to be the creative director at one o the country's (if not the world's!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a … [Read more...]
Episode 258: From Scarcity to Strategy: An Honest Update on My Money Mindset
The last time Kate shared a money update she was ... uncomfortable to say the least. I mean, we were coming off a pandemic. (You can watch that episode where she broke down her copywriting earnings right here.) But SO much has evolved in the last four years. So, we felt like it was time to give you an update. On this episode of the Build Your Copywriting Business … [Read more...]
Episode 256: From Teaching to Copywriting While Facing Life’s Biggest Tests – Joanna’s Story
What a privilege it is that you and I get to exist on the planet at the same time as Joanna. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you'll get why.Like many of us, Joanna craved more of what's most important in life: time with family.A teacher and mom of three, Joanna is proof that we don't need more time. We just need to … [Read more...]
Episode 252: President of the Slow Turtle Club – Elyse’s Story
I need to get one thing out of the way:Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it'd be president of the Really-Cool Canadian Copywriters Club™.In all seriousness, if you've ever felt like everyone else is speeding ahead while you’re still like, "where do I even start?!" then, Elyse is going to be your new favorite … [Read more...]
Episode 250: A Major Midlife Shakeup from Teaching to Copywriting – Vikki’s Story
Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.Exhausting doesn't even begin to cover it. That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki … [Read more...]
Episode 245 – The Cost of Holding On: Escaping the Sunk Cost Trap
"But I’ve already spent so much time and energy on this..." Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywriting Business podcast, … [Read more...]
Episode 229: Changing a Habit? Here’s the Cycle You’re Going Through
🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. Whether you're learning to write copy, attempting a consistent gym routine, … [Read more...]
Episode 223: If Not Now, When? A Deep Dive Into Decision Making
You've probably heard the saying, "The best time to plant a tree was 20 years ago. The next best time is today."And that's never been more true with anything worthwhile in life: In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, "If not now, when?"Turns out, we often have very good answers to that question.I'll do it when my … [Read more...]
Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I need to do. Now, I'm the first to admit that I'm not the most productive person in the world. … [Read more...]
Episode 220: How to Have Uncomfortable Client and Work Conversations
It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, … [Read more...]