It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]
How to Prevent Ego from Derailing Your Copywriting Success
As copywriters, we're often typing away on our computers, writing copy to deliver to our clients. So, it can sometimes come as a shock when we interact with our client and the feedback is ... less-than-stellar. As Brandon Black and Shayne Hughes explore, humans have a significant preoccupation with self-worth, which causes us to react to various situations with … [Read more...]
Freelancer Self-Care: 5 Tips for Avoiding Burnout
Whether you're tackling work for clients, learning how to become a copywriter, or any other task that takes up a significant amount of your time, energy, and focus, you need to plan breaks. And I'm not just talking taking the weekend off (though definitely plan in days off, whether it's Saturday and Sunday, or other days of your choosing!). I'm talking planning breaks … [Read more...]
How to Set Up Your Schedule When Working from Home
Ah, the joys and challenges of working from home. All that freedom and flexibility! And, also, EEK! All that freedom and flexibility. As anyone who has been in charge of creating their own schedule can tell you, it’s a lot harder than it looks. It’s much easier to stay on task when there’s a risk of a coworker or boss walking past your desk at any moment. And exactly when … [Read more...]
How to Make 2021 The Best Year Yet
Okay, let’s face it: It’s not going to be hard to beat 2020. Even if you were lucky enough to avoid the illness and catastrophe that some people faced (and even if, like many of our students, you actually made a lot of progress on making your dreams come true)…2020 was still a rough one. Globally, I think, we’re all tentatively optimistic that 2021 will turn things back … [Read more...]
A Great Reason to Reach Out to Past Copywriting Clients
As you start putting together your copywriting business/career plans and goals for next year, this is also a great time of year for looking backward just a bit. While, yes, it’s important to find and land new clients (and you’ll do plenty of that in the new year), it’s even easier to get more work from previous clients. We’ve given you tips for how to reach out to and … [Read more...]
Our 2020 Roundup of Books Copywriters Will Enjoy
It’s time to amass your reading list for any time you can manage to steal away during the holiday break. Here are a few suggestions! 4 Great Books for Leveling Up Your Thinking and Your Business Bluefishing: The Art of Making Things Happen by Steve Sims. I really enjoyed reading about the mindset and business choices that helped this former bricklayer build an … [Read more...]
2020 Holiday Gift Guide for Copywriters
While work is certainly how we move our businesses forward, sometimes we also all need a break. Some time off. Maybe even some treats. So, in that spirit, today we present our 2020 Holiday Gift Guide. Are they things you absolutely need? Of course not! These are things you might helpful, things you might find a little indulgent, and things you might even find fun. You've … [Read more...]
The New Truth of Today’s Working World
I say “new truth” but it’s really been creeping up on us for a while. First, companies got rid of pensions…then workers moved away from being “lifers” at companies…then it became common—if not necessary—to change jobs every three to five years… And then: Boom. COVID-19 and the ensuing recession. Industries (Restaurants! Travel! In-store shopping! Education and childcare!) … [Read more...]
Imposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting Career
We’ve talked a bit before about how resistance can pop up and try to derail you whenever you’re moving out of your comfort zone. (Actually, more than a bit: we’ve talked about it here, here, here, and here. It’s an important topic.) Today we’re going to dive into another of resistance’s most common tactics: Imposter Syndrome. If the term is new to you, Imposter … [Read more...]