You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
Episode 235: Major Meta Ads Updates Copywriters Need to Know About
Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you're trained to do it)... You … [Read more...]
Episode 227: How Do I Write an About Page? [Copywriting Tips]
About pages are SO important: They're often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the "about" page is not about you. (Or, if you're writing the page for your client, not about them.) Effective about pages convey to the user what the company can do … [Read more...]
Episode 225: What Jobs Can I Do As a Copywriter?
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the "duh" out of the way: with copywriting training you can become a copywriter.But, when you have copywriting skills, there are so many other career and job possibilities.On today's episode of the Build Your Copywriting … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 209: 1 Tactic to Try for More Powerful Copywriting
When used correctly, storytelling is a powerful copywriting tactic. But why do I say "when used correctly?" Because sometimes copywriters and clients use storytelling in the entirely wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we're giving some examples of storytelling in … [Read more...]
Episode 196: 5 Email Copywriting Tests to Recommend to Clients (And Get More Work)
You don't have a crystal ball to predict the *exact* copy that will resonate with your client's audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client's audience tick. (For example, you may have two ideas for a subject line—how do … [Read more...]
Examples of Copywriting: What is Good and What is Bad Copywriting?
There are so many mediums for which you can write copy, there are probably more examples around you right now than you even realize! Emails, magazine ads, banner ads, product packaging: it's everywhere! Here's where you can start your search—and how to evaluate whether it's good or bad. Search online Start your search online (which you've probably done if you're … [Read more...]
Top Advice for New Copywriters (From Working Copywriters)
Copywriting is *so* much more than just words on a page. At its core, it’s about connecting people with the right solutions for their needs and wants, using messaging that truly resonates with them. (You’re basically playing Cupid—but with words instead of arrows!) And sure, there’s no denying that writing killer copy takes skill. But remember that no one is born knowing how … [Read more...]
How to Give Copywriting Feedback
We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]