There’s been a buzz in both the financial and lifestyle arenas over the past view years and the buzzwords to go with it are “side hustle.” What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. People may start a side hustle to supplement their income indefinitely or they may start them with the goal of … [Read more...]
Copywriting Q&A: What is an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Today’s question is from Hillary W. who asks, “I keep seeing ads in my Facebook feed about email funnels. What are they?” Sometimes, the … [Read more...]
Copywriting Q&A: Should You Sign an NDA?
When a potential client or employer gives you a document to sign, most of us just sign it without a second thought. After all, you want the work, right? But today we’re going to dig a little more into the implications of one of the most common legal documents you’ll sign: the NDA. Read on… Today’s question comes from Priyanka R., who asks, “The HR director at my new job asked … [Read more...]
Why I Called My Company Filthy Rich Writer
My company teaches people how to write copy and how to build their careers and businesses. I probably could have gone with “Copywriting Training Resources” or something like that. But I didn’t. I really didn’t. I went with Filthy Rich Writer. And some people hate that name. I mean, a loathing that seems all out of proportion. But I’m okay with that. Here’s … [Read more...]
Benefits Vs. Features Quiz: Test Your Copywriting Knowledge
You know that it’s important to understand the differences between the benefits and the features of a product or service, but are you always able to differentiate them? Let’s find out! Today’s article is a little sneak peek into our Comprehensive Copywriting Academy: Here’s your chance to take our Benefits Versus Features quiz. Ready to dig in? Get started: On the surface, … [Read more...]
What’s a Back Pocket Career? (And Why You Need One)
Getting fired or downsized is devastating—emotionally and financially. But there’s something you can do to help prepare yourself and make sure a career shock doesn’t completely throw you. Read on… Today’s question comes from Tami M., who asks, “I like copywriting, but I don’t know that I want to do it full-time. Is it still worth it to learn it?” The way most people approach … [Read more...]
The Difference Between Copywriting and Copy Editing
The word “copy” gets bandied about quite a bit, but how do you know when it’s referring to what you do? Should you be prepared to be both a copywriter and a copy editor? It’s time to find out the difference between the two. Read on… Today’s question is from Raphael F., who asks, “I see job listings for both copywriters and copy editors. Is that the same thing? Or similar? … [Read more...]
Copywriting Q&A: Why We Love Contracting (And You Should, Too)
When most people think of switching careers, they think of leaving one full-time job for another. And that can be great. But there’s another option that can offer many of the same benefits, plus a few more. Read on to find out if contracting could be the perfect solution for you… Today’s question comes from Ajay R. who asks, “I understand what freelancing is but is … [Read more...]
Copywriting Q&A: Why You Sometimes Need to “Greek It”
“It’s all Greek to me” takes on a totally different meaning in the creative field. Today, we’re going to talk about “Greeking it” and why, sometimes, that’s the best thing for a copywriter to do. Read on… Today’s question comes from Eugene G. who asks, “In a meeting today, a designer told a project manager that they were just going to “’Greek it’ for the time being.” What on … [Read more...]
Copywriting Q&A: Important Digital Copywriting Definitions
Digital copywriting is a fast-growing field, and you should aim to get experience in it as soon as possible. But with terms like “DPI” and “click to open rate,” it can be easy to get lost in a conversation. So let’s fix that, shall we? Read on… Today’s question comes from Seth H. who asks, “I was in a meeting yesterday and someone mentioned ‘CPM versus CPC.’ And then also … [Read more...]