First things first: SEO, or search engine optimization is a specialized skill. Companies looking for an SEO copywriter often are conflating two roles into one. Dig into the job description, and you may have a bit more clarity on what they want. But, often, you may be asking clarifying questions to the hiring manager as to what, specifically, they want this role to … [Read more...]
B2B vs. B2C Copywriting: What to Know
There are two types of clients you'll work with as a copywriter whether you're a full-time employee at an ad agency or internal agency, or a part-time freelancer: B2B (business-to-business) and B2C (business-to-consumer). Both offer many opportunities for copywriters and both involve different types of work. When you're looking for a copywriter job or pitching new clients, … [Read more...]
Paying Freelance Writer Taxes in 2025
If paying taxes is what’s holding you back from freelancing, there’s some good news: All the “what if’s” and worst-case scenarios you’re thinking are all solvable (and probably not as bad as you think). When you’re working on-staff, your company takes out money from your taxes from your paycheck. But when you’re freelancing and often when you’re contracting, your … [Read more...]
Can Copywriting Be a Side Hustle?
Here's the short answer: It is possible to have a copywriting side hustle...but not the way most people treat side hustles. What Is a Side Hustle? What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. Some people may also refer to side hustles as "side job" or "side gig." It's typically work that you … [Read more...]
How Do You Write an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]
Should You Sign a Copywriting NDA?
When a potential client or employer gives you a document to sign, most of us just sign it without a second thought. After all, you want the work, right? But this is an important decision to make. But here we dig a little more into the implications of one of the most common legal documents you’ll sign and the considerations you should make: the NDA. What Is an … [Read more...]
Features vs. Benefits Quiz: Test Your Copywriting Knowledge
You know that it’s important to understand the differences between the benefits and the features of a product or service, but are you always able to differentiate them? Let’s find out! This post gives you a little sneak peek into our Comprehensive Copywriting Academy. This features vs. benefits quiz is early on in the Foundations modules. Understanding the difference between … [Read more...]
Break Into New Copywriting Industries Using Spec Ads
If you’re new to copywriting, you’re probably wondering how to build your portfolio before you actually have things to put in it. Having an online portfolio site is crucial because it helps “sell” you to prospective employers and clients before they even meet you. The samples in your portfolio prove that you know how to write copy, work with a designer, write to a brand … [Read more...]
What’s a Back Pocket Career? (And Why You Need One)
Getting fired or downsized is devastating—emotionally and financially. But there’s something you can do to help prepare yourself and make sure a career shock doesn’t completely throw you. Everyone (and I truly mean everyone) needs a back pocket career. If you like copywriting, but aren't sure you want to do it full-time, that's totally fine! There are plenty of … [Read more...]
The Difference Between Copywriting and Editing
The word “copy” gets bandied about quite a bit, but how do you know when it’s referring to the work you do (or want to do)? You may see "copy" referring to writing and editing. But does that mean you should prepared to be both a copywriter and a copy editor? The short answer to that is a resounding no. But let's dig into why, what each of these careers entails, and how you … [Read more...]