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Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Copywriting Q&A: Important Job Definitions

By Nicki Krawczyk Leave a Comment

a girl wearing a hat is reading a book

As a copywriter, you're never working in a vacuum: Your job involves collaborating with any number of people and departments. But when someone says, "Go talk to traffic?" do you know what that means? Today, we're going to get crystal clear on a bunch of job titles so you're prepared to collaborate with the best of ‘em. Read on… Today's question comes from Caroline M. who … [Read more...]

What is Content Marketing?

By Nicki Krawczyk 4 Comments

For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. A few weeks ago, we talked about content strategy, which, despite its name, is really about how copy is organized on a site. Content … [Read more...]

4 Steps to Write a Wildly Effective About Us Page

By Nicki Krawczyk 2 Comments

A diverse group of five individuals (four woman, 1 man) sit at a table and are turned to smile at the camera.

The "About Us" page is one of the most wildly visited pages on most websites (often second to the homepage). It's especially frequented by people who haven't interacted much with that company before. (Read: people who haven't purchased yet.) That means the copywriting on the about page can can mean the difference between customers trusting the company and making purchases … [Read more...]

What is Content Strategy? And How Is It Different from Copywriting?

By Nicki Krawczyk 3 Comments

We've already covered how copy and content are different...but then, wouldn't you know it, the business world goes and confuses the concepts by creating the term "content strategy." What is it? What does a content strategist do? Can copywriters apply for content strategist jobs? (And how does it differ from "content marketing?") "Content strategy" is one of those … [Read more...]

Copywriting Q&A: What’s a CMS?

By Nicki Krawczyk 2 Comments

Often, writing involves creating your copy deck, sending it to your designer, and then working together to make tweaks. But what happens when, instead, it involves inputting your copy directly into a computer system? Read on... Today's question comes from Ceejay R. who asks, "I had an interview with a recruiter who asked me if I'd ever worked with a CMS. What is that?" CMS … [Read more...]

Why You Need to A/B Testing

By Nicki Krawczyk Leave a Comment

A person in black points finger to area in front of them where there are nine screens, each with a different color pie or bar graph.

In many companies, your copy will be put to the test. But wait—don't panic. I know, you thought you left tests behind in school. And you did—these are a different kind of test. We're not talking about copywriting tests for interviews. What I mean, is that your copy will be put to the test against more of your copy. This is called an A/B testing and its a pretty common (and very … [Read more...]

What’s a Copy Test?

By Nicki Krawczyk 23 Comments

Face with short hair and glasses peers above a wooden table with stack of 9 books and an apple to the right of the face.

As if life weren't full of tests and trials enough, you'll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. A copywriting test is a sample writing exercise. It's a way for a potential employer to see your skills writing for their particular brand. But what does that mean? And is it a good thing or a bad … [Read more...]

The Right Way to Fit “Ad” into “Advertorials”

By Nicki Krawczyk Leave a Comment

How to put the "ad" in advertorial the right way

In the world of copywriting, the advertorial is a mutt. Part ad, part editorial, it hits the magazine or trade publication reader when they are already primed to read. When the advertorial is not that engaging it can come across as deceptive. There you are, cozied up with your favorite glossy only to look up at the page to see "special advertising section". Drats! Foiled … [Read more...]

Why Online Sales Letters are Dead—and What to Write for Clients Instead

By Nicki Krawczyk 8 Comments

A laptop is open with two online sales letters sitting side by side on screen.

There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. If I had a nickel for every "copywriting" site that says, "I make seven … [Read more...]

What You Need to Know About After-Sales Service

By Nicki Krawczyk Leave a Comment

Pencil-drawn image of pie chart with hands surrounding it pointing to words also written in pencil: goal, strategy, analysis, and sale.

Let’s say you’re a freelance copywriter. (You are, right?) Now let’s say you bought the latest laptop on the market, loaded it with all the tools a good entrepreneurial writer needs (like, say, a mini espresso bar app). Six months later, if the folks who sold you the thing clear out all those multiplayer online gaming data files clogging the system (“No idea where those came … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

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