Digital copywriting is a fast-growing field, and you should aim to get experience in it as soon as possible. But with terms like “DPI” and “click to open rate,” it can be easy to get lost in a conversation. Digital (or “interactive” copywriting) has grown every more complicated as technologies evolve and, as part of that, new terms and new acronyms pop up all the … [Read more...]
Job Titles for Copywriters’ Coworkers Explained
As a copywriter, you're never working in a vacuum. Your job involves collaborating with lots of people and departments, regardless of whether you work in-house or remotely. But when someone says, "Go talk to traffic?" do you know what that means? Here we explain some job titles copywriters encounter so you're prepared to collaborate with the best of ‘em. Every industry has … [Read more...]
What Is Content Marketing?
For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. Content strategy, despite its name, is really about how copy is organized on a site. What Is Content Writing? Content marketing, on … [Read more...]
4 Steps to Write a Wildly Effective About Us Page
The "About Us" page is one of the most wildly visited pages on most websites (often second to the homepage). It's especially frequented by people who haven't interacted much with that company before. (Read: people who haven't purchased yet.) That means the copywriting on the About page can mean the difference between customers trusting the company and making purchases versus, … [Read more...]
What is Content Strategy? And How Is It Different from Copywriting?
We've already covered how copy and content are different...but then, wouldn't you know it, the business world goes and confuses the concepts by creating the term "content strategy." What is it? What does a content strategist do? Can copywriters apply for content strategist jobs? (And how does it differ from "content marketing?") "Content strategy" is one of those … [Read more...]
What’s a CMS?
Often, writing involves creating your copy deck, sending it to your designer, and then working together to make tweaks. But what happens when, instead, it involves inputting your copy directly into a computer system? You'll likely be interacting with a CMS, or content management system. Here's what it is and how it comes into play in your copywriting. What Does CMS … [Read more...]
Why You Need to A/B Testing
In many companies, your copy will be put to the test. But wait—don't panic. I know, you thought you left tests behind in school. And you did—these are a different kind of test. We're not talking about copywriting tests for interviews. What I mean, is that your copy will be put to the test against more of your copy. This is called an A/B testing and its a pretty common (and very … [Read more...]
What’s a Copy Test?
As if life weren't full of tests and trials enough, you'll find that some jobs even require you to complete a copy test before you get the work—or even before a second interview. A copywriting test is a sample writing exercise. It's a way for a potential employer to see your skills writing for their particular brand. But what does that mean? And is it a good thing or a bad … [Read more...]
The Right Way to Fit “Ad” Into “Advertorials”
In the world of copywriting, the advertorial is a mutt. Part ad, part editorial, it hits the magazine or trade publication reader when they are already primed to read. When the advertorial is not that engaging it can come across as deceptive. There you are, cozied up with your favorite glossy, only to look up at the page to see "special advertising section." Drats! Foiled … [Read more...]
Why Online Sales Letters are Dead—and What to Write for Clients Instead
There are all kinds of marketing tactics that you should learn to make the most out of your copywriting career. For instance, you need to know about mediums like email campaigns, paid ads (like you see on Facebook, Instagram, TikTok, and as website banners), opt-in landing pages, and sales pages. If I had a nickel for every "copywriting" site that says, "I make seven … [Read more...]