When you’re starting a new business, it feels really important to get everything right. “Perfect”, even. (PSA: Perfect is not a thing. Give it up.) And, yes, especially with things like pitch letters and portfolio sites—and client work!—you most certainly do want to put your best foot forward. But sometimes wanting to “get it right” can lead us to overcomplicate things … [Read more...]
Should I List Prices on My Copywriting Website?
Listing prices on a website makes sense, right? After all, when you go to buy anything else online, there’s a clear price. But it’s a little different with copywriting. As a copywriter, you’re always going to customize the service you’re providing to meet your client’s specific needs. A website for one client may require a lot more work than a website for another—even if … [Read more...]
4 Things Most Copywriters Get Wrong on Their Portfolio Websites
You already know that a portfolio site is essential for copywriters—no ifs, ands, or buts. (And luckily, there are plenty of sites that make creating your own site super easy. No sweat!) And, writing your portfolio site is a copywriting project just like any other. You have a client (in this case, you), a target audience (potential clients and bosses), and a goal you want to … [Read more...]
How Much Does it Cost to Set Up a Copywriting Business?
They say that it takes money to make money…but that’s not always true. Case in point: Your copywriting business. Now, it goes without saying that you need training in order to work as a copywriter. You have to know how to actually provide the service you want to provide, right? And you also know that it’s a specialized form of writing that’s very different from any other … [Read more...]
Why Copywriters Absolutely Must Have a Network of Designers
Let me be clear: I am NOT a team player. Well, not naturally. I mean, I can be if a need to be…but I’d almost always rather just do things myself. So, if you hear my advice that you need to reach out to designers and create a network of contacts and you think, “Oh, I’d rather not…” I get you. I do. But here’s why you’ve still got to do it. First, you NEED … [Read more...]
What Copywriters Charge for Content Writing
First, of course, let’s get some definitions down: Copywriting is advertising and marketing writing; words that are designed to sell or persuade. Websites, emails, banner ads, brochures, magazine ads, billboards, etc. Content is writing that’s designed to educate, entertain, or inspire. Think: blog posts and articles. They’re both forms of writing, but copywriting requires … [Read more...]
How Do You Land Your First Copywriting Clients Without Experience or Samples?
Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true, which isn’t and how you can get … [Read more...]
How to Sell a Sales Page Project
Over the past few weeks, we’ve talked about why sales pages are such a great project for copywriters and how to write them so that they’re exceptionally effective. Today, we’re going to dive into tactics for helping to you sell sales page projects to clients or, more specifically, how to sell yourself as the ideal writer for a client’s sales page project. The thing about … [Read more...]
Copywriting Q&A: Why You Need to Know Your Numbers
Your copywriting portfolio acts as a kind of proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Numbers. Read on… Today’s question comes from Ellie H., who asks, “I had a potential client ask about the results of my emails. Is that something I should be tracking? Also, um, what … [Read more...]
Copywriting Q&A: Tough Interview Questions Copywriters Get
No job interview is easy, but interviews for creative positions like copywriting offer additional challenges—especially when it comes to the interview questions. In today’s post, we’ll go over a few of them, and talk about how to answer them well. Read on… Today’s question comes from Liz A., who asks, “I have an interview for a copywriting position coming up and I want the … [Read more...]