Okay, we’re going to keep it short this week because, frankly, there isn’t a lot of time. And that’s the point. It’s already mid-October, less than two and a half months away from the beginning of the holiday season. (Hanukkah starts on December 22nd this year.) And only seven weeks away from Black Friday! This means that brands need to start thinking now about their … [Read more...]
Accounting Tips for New Copywriters
Freelancing has taken the world by storm. Bringing with it flexible work schedules and a healthier work-life balance, it's no surprise that 60 million Americans are doing some form of freelance work. In fact, a Northeastern University study found that 42% of Gen Z want to work for themselves, explaining that they want to chart their own future and have plenty of entrepreneurial … [Read more...]
3 Books to Help You Amp Up Your Persistence
If there’s one trait that will separate the successful from the unsuccessful in pretty much any field, it’s persistence. (I have a visceral dislike of the faux word “sticktoitiveness” so you will NOT see that here. You’re a writer; I’m sure you understand.) You can get the hyper-detailed road map to exactly where you want to go, but unless you start walking down that … [Read more...]
Why the Way Most Copywriters Look for Work…Doesn’t Work
I’ve heard it, you’ve heard it, we’ve all heard it: “Writers don’t make any money!” Or, even more specifically: “Copywriters don’t really make any money—it’s all lies.” As someone who, when I’m focused on just copywriting, has no problem hitting six figures and now dedicates a large portion of my time to helping others maximize their copywriting income too, let me … [Read more...]
New Facebook Ad Changes Copywriters Need to Know About
If you provide Facebook ad writing services to clients (which you should really consider, because it’s a highly sought-after service), you know that Facebook likes to keep you on your toes. First of all, as you may or may not know, Facebook already has some pretty strict rules about what can and can’t go into its ads. You can’t write an ad that makes it clear that you’re … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing things for your business… (And this probably traces back to when I started mine 15+ years ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You should only spend money on things for your … [Read more...]
Should You Run Facebook Ads to Advertise Your Copywriting Business?
First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
Can Copywriting Software Replace Skilled Copywriters?
I recently got this question from a subscriber and it’s been something I’ve been meaning to address since I saw this headline in a business email: “JPMorgan Chase Partners with an Ad-Writing Machine…Literally.” The crux of the story is that they’ve signed a five-year deal with a start-up called Persado that uses AI to write creative ad copy. SCREEEEEEECH. I sense … [Read more...]
Lessons Learned From Copywriting for Solopreneurs
Last week, I wrote about some of the things I’ve learned from writing for multibillion-dollar companies including Hasbro, T.J.Maxx, Reebok, TripAdvisor, and more. This week, we’re going to look at the other end of the spectrum: The lessons I’ve learned from writing for one-person companies. One-person business owners, or solopreneurs, are fascinating clients to work with. … [Read more...]
Lessons Learned from Copywriting for Multibillion-Dollar Companies
Over the course of my 15+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multi-billion-dollar global companies, and everything in between. When people ask about my background, I’ll often start off by mentioning the bigger, more well-known clients first, companies including T.J.Maxx, TripAdvisor, adidas, … [Read more...]
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