We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
Why You Should Connect With Past Copywriting Clients
As a freelance copywriter, you should always be reevaluating your business, adjusting your career plans, and setting new goals. Part of running a successful freelance business is establishing a client base. That includes not only new prospects but previous clients. Reconnecting with clients who have previously hired you shows how much you value working with them and keeps … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
Episode 258: From Scarcity to Strategy: An Honest Update on My Money Mindset
The last time Kate shared a money update she was ... uncomfortable to say the least. I mean, we were coming off a pandemic. (You can watch that episode where she broke down her copywriting earnings right here.) But SO much has evolved in the last four years. So, we felt like it was time to give you an update. On this episode of the Build Your Copywriting Business … [Read more...]
Episode 257: Copywriting from a Rural New Zealand Kiwi Farm – Catherine’s Story
Ever feel like some stories just stay with you?That's Catherine's story for me.Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a cancer diagnosis that flung everything into perspective.On this episode of the Build Your Copywriting Business podcast, Catherine shares how she built relationships with other business … [Read more...]
Episode 256: From Teaching to Copywriting While Facing Life’s Biggest Tests – Joanna’s Story
What a privilege it is that you and I get to exist on the planet at the same time as Joanna. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you'll get why.Like many of us, Joanna craved more of what's most important in life: time with family.A teacher and mom of three, Joanna is proof that we don't need more time. We just need to … [Read more...]
Episode 255: How to Write Scroll-Stopping Social Media Bios and Posts
If you're going to spend time on social media, my friend, make it count.As you've liiiiikely experienced, social media is a major time suck by design.No one is immune.One minute I'm looking at a business owner's account for tips on hiring, and the next thing I know it's been 30 minutes and I've watched:👰♀️ Wedding highlights from a couple I don't know🎂 "Which one is cake?" … [Read more...]
Episode 254: Using Copywriting as a Launchpad to Consultancy – Catching Up with Adele
I don't like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My … [Read more...]
Episode 253: Creativity vs. Consumption: Are You Overdue for an Unplug?
OK, if you're honest with me, I'll be honest with you:How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your "to listen/watch/read" list? Last I checked, I had 103 podcast episodes downloaded. Kate told me her Goodreads "want to read" list currently sits at 398 books.Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? … [Read more...]
Episode 252: President of the Slow Turtle Club – Elyse’s Story
I need to get one thing out of the way:Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it'd be president of the Really-Cool Canadian Copywriters Club™.In all seriousness, if you've ever felt like everyone else is speeding ahead while you’re still like, "where do I even start?!" then, Elyse is going to be your new favorite … [Read more...]
Episode 251: Lessons from Nicki’s New Freelance Client
You may have heard me say that I only verrrrrry occasionally take on freelance clients.(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)So, when I tell you this one was too good to pass up you know it's goooood. On this episode of the Build Your Copywriting Business podcast, I'm telling you all about it. And I’ll be honest: even after 20+ years in … [Read more...]
Episode 250: A Major Midlife Shakeup from Teaching to Copywriting – Vikki’s Story
Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.Exhausting doesn't even begin to cover it. That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki … [Read more...]
Episode 249: The Copywriter’s Guide to Showing Up (Strategically) on Social
If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you're OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear … [Read more...]