We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
Episode 133: Are You Giving Off Any of These Copywriter Red Flags?
Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how self-doubt might creep into client interactions and other red flags that make it obvious that you’re a newbie—like mixing content and copy to being paid by the word.You’ll leave this episode with the tools to always put your best … [Read more...]
Episode 132: Using Copywriting to Build a Second Business – Karen’s Story
On today's episode our hosts interview Karen, a Comprehensive Copywriting Academy student, homeschooling mother of children with autism and a new business owner! They discuss her road to copywriting and what her new career has brought her family. Karen has found incredible success as a copywriter and credits it to the CCA. She is now starting her own business while working … [Read more...]
Episode 131: Can You Make $10,000 Month with Copywriting?
As a freelance copywriter, you have to respect yourself enough to claim the rates you should be working for. Growing your copywriting career to a five-figure-a-month business is entirely possible. Not only is it possible, but it's probable, if you follow some specific steps to grow your copywriting business. In today's episode, Nicki and Kate discuss rates, tracking time, … [Read more...]
Episode 130: 4 of the Highest Paying Copywriting Niches
As you know, we do not recommend choosing a copywriting niche when you're just starting out as a copywriter. That advice still applies. There are high-paying copywriting clients across any and every industry. That said, there are four industries that tend to have clients willing to pay more—and higher paying projects—than other industries. (Emphasis on tend.) You may … [Read more...]
Episode 129: #1 Thing You Need to Do Throughout Your Copywriting Career
Celebrating is important and what we tend to celebrate is hitting the big milestones (as you should), but that's not the only stuff you should be celebrating! It's about the journey. Anything that we do that takes us out of our comfort zone deserves to be acknowledged. Join Nicki and Kate as they discuss the when and why and how of celebrating your accomplishments and journey … [Read more...]
Copywriting Lets This Mom Live Life on Her Own Terms
Many of us get into copywriting because we want more freedom: freedom to work when and where we want so that we can pick up kids from school, prioritize our health, take a walk if we need a break, and just simply have some downtime for ourselves! Courtney, a mom, copywriter, and Comprehensive Copywriting Academy student, was working seven days a week at one point to make … [Read more...]
Episode 128: Landing a 4-Figure Project 2 Months In—Courtney’s Story
Courtney is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Courtney shares her story of how she built her business in 15 months and now lives life on her terms. Courtney also shares tips on how to get started, the power of networking, the importance of speaking up, taking risks, and finding the … [Read more...]
Episode 127: Words Copywriters Need to Eliminate From Their Vocabulary
Today's episode is about word choice—but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations that we might find uncomfortable or hard or scary. You have to make the decision to speak to yourself in a more empowered way. Listen in as Nicki and Kate offer tips and benefits to … [Read more...]
Episode 126: Good vs. Bad Copywriting: How Do You Tell the Difference?
The question of "What makes copy good or bad?" is often spun by our students into "Am I a good copywriter?" It's a simple question with a not-always-so-simple answer. In this episode, Nicki and Kate dive into unraveling the answer, and how asking yourself if something is good copy or bad copy, will make you a better copywriter. Looking for closed captioning or a … [Read more...]
Episode 125: How to Calm Your Nerves Before Copywriting Client Calls
A client responds to your pitch and you're SUPER excited...and then completely overwhelmed as you dread actually getting on the call. What if they find out you're a fraud? (You're not a fraud, promise.) What if you don't actually like them? (Great news...listen to this episode.) First... breathe! Second, that's what this Build Your Copywriting Business podcast … [Read more...]