Ah, the joys and challenges of working from home. All that freedom and flexibility! And, also, EEK! All that freedom and flexibility. As anyone who has been in charge of creating their own schedule can tell you, it’s a lot harder than it looks. It’s much easier to stay on task when there’s a risk of a coworker or boss walking past your desk at any moment. And exactly when … [Read more...]
How to Make 2021 The Best Year Yet
Okay, let’s face it: It’s not going to be hard to beat 2020. Even if you were lucky enough to avoid the illness and catastrophe that some people faced (and even if, like many of our students, you actually made a lot of progress on making your dreams come true)…2020 was still a rough one. Globally, I think, we’re all tentatively optimistic that 2021 will turn things back … [Read more...]
A Great Reason to Reach Out to Past Copywriting Clients
As you start putting together your copywriting business/career plans and goals for next year, this is also a great time of year for looking backward just a bit. While, yes, it’s important to find and land new clients (and you’ll do plenty of that in the new year), it’s even easier to get more work from previous clients. We’ve given you tips for how to reach out to and … [Read more...]
Do You Need to List Your Copywriting Services on Your Portfolio Site?
When you’re starting a new business, it feels really important to get everything right. “Perfect”, even. (PSA: Perfect is not a thing. Give it up.) And, yes, especially with things like pitch letters and portfolio sites—and client work!—you most certainly do want to put your best foot forward. But sometimes wanting to “get it right” can lead us to overcomplicate things … [Read more...]
Our 2020 Roundup of Books Copywriters Will Enjoy
It’s time to amass your reading list for any time you can manage to steal away during the holiday break. Here are a few suggestions! 4 Great Books for Leveling Up Your Thinking and Your Business Bluefishing: The Art of Making Things Happen by Steve Sims. I really enjoyed reading about the mindset and business choices that helped this former bricklayer build an … [Read more...]
When and How to Raise Your Copywriting Rates
The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]
2020 Holiday Gift Guide for Copywriters
While work is certainly how we move our businesses forward, sometimes we also all need a break. Some time off. Maybe even some treats. So, in that spirit, today we present our 2020 Holiday Gift Guide. Are they things you absolutely need? Of course not! These are things you might helpful, things you might find a little indulgent, and things you might even find fun. You've … [Read more...]
The Big Secret About Naming Your Copywriting Business
One of the first things that trip up new copywriters as they’re getting started is naming their business. “What should I name it? Should I get a logo? Do I need to do a trademark search?” Let me make something very clear from the beginning: You do NOT need to name your business. I never have and many copywriters don’t. I, myself, write copy so you’re hiring Nicki Krawczyk, … [Read more...]
How to Write Copy for International Clients
I probably don’t need to say it, but there’s more opportunity than ever to work with remote clients. (I guess that’s one small bright side to a pandemic, though the trend was definitely on the upswing before 2020.) And that means that not only can you write for clients on the other side of your country from you, you can also write for clients on the other side of the world. … [Read more...]
What is UX Copywriting and How Do You Do It?
There are a lot of “genres” of copywriting that really aren’t genres at all; they’re just buzz-y marketing. “Conversion copywriting” is a good example. Since all copywriting is focused on achieving its goal for a project and if that goal is conversion well then, guess what? All copywriting is conversion copywriting. Calling oneself a conversion copywriter is just marketing, … [Read more...]
