We've said it once and we'll say it a million more times: giving and receiving feedback is a skill. And, it's a skill not enough professionals, copywriters or otherwise, workout enough. So, while it can sometimes be hard to receive feedback on our copywriting, we can take what we learn from how we receive feedback and incorporate it into how we give copywriting feedback. If … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
Summer Rewind: Ep. 46 Are the Best Copywriters Introverts or Extroverts?
If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy. Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your … [Read more...]
Episode 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s Story
If the thought of networking sends shivers down your spine, rest assured, you're not alone. Especially for introverts, the prospect of "putting yourself out there" can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections. Join us as we delve into Lizzie's journey, where … [Read more...]
Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life! Looking for closed captioning or a … [Read more...]
Episode 190: Freelance Copywriting Through Divorces, Separations, and Breakups
Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting. In this episode, we've invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it's like to navigate a … [Read more...]
Episode 189: Before Starting a Copywriting Side Hustle … Listen to This
Wondering if copywriting is something you can dip your toes into as a side hustle? Copywriting can be a fantastic (and very lucrative!) side gig that fits perfectly alongside a 9-5. But if you want to make it a fulfilling and great paying side hustle, there are some considerations to keep in mind… Join Nicki and Kate as they walk us through what you need to know before … [Read more...]
Episode 188: Pivoting to Copywriting Later in Your Career – Kelly’s Story
Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change? Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you … [Read more...]
SEO Copywriting & Strategy 101: How to Write SEO
First things first: SEO, or search engine optimization is a specialized skill. Companies looking for an SEO copywriter often are conflating two roles into one. Dig into the job description, and you may have a bit more clarity on what they want. But, often, you may be asking clarifying questions to the hiring manager as to what, specifically, they want this role to … [Read more...]
Episode 187: Change My Mind About Advertising! How to Be an Ethical Copywriter
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it's “manipulative” or “unethical”? Many people associate marketing with the "icky" feeling of being sold to, thinking it's all about pushing unwanted products onto reluctant buyers. But copywriting *isn't* about sleazy tactics or tricking people into buying things they … [Read more...]
Episode 186: Are You Stuck in an Employee Mindset?
One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving. But … [Read more...]
Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business
Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They'd never be able to afford a … [Read more...]