Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it.
If that method works consistently for you, then great. But it’s much more likely that that method will be spotty and, if you’re not seeing the results you want, it’s also likely you’ll get frustrated and disappointed.
So let’s head off any frustration and disappointment at the pass. Today, I’m giving you 35 different ways you can try to find clients. Some will be easy to do and some will take longer than others. And some will work like gangbusters for you, and some won’t—but you can’t know until you try.
The key here is to spread your wings a bit and try a few new tactics. It’ll shake up your marketing game and help you find clients in areas you might not have before. You can work your way down the list, or pick and choose a few that seem most useful to you.
If you’re really serious about success, though, you’ll try as many as you can, giving each a good and solid effort. The more you get yourself out there, the more clients you’ll find.
35 Ways to Find New Copywriting Clients
Ways to Find Copywriting Clients Online
1. Contact previous colleagues and see if their current companies need copywriters
One of the fastest ways to grow your copywriting business is by working with people who already know you and can vouch for your work. These don’t have to be people you’ve worked with as a copywriter! If you’ve held jobs in the past, your previous colleagues have a sense of all the other characteristics that make a great copywriter (e.g. work ethic; friendliness; respectfulness; etc.).
Send a quick email to previous colleagues letting them know you’re a copywriter if you haven’t already. Think of it as the start of a conversation. What’s the worst that can happen? They don’t respond? They say they’re not hiring? But also, what’s the best that can happen? It may be your next opportunity is right there waiting for you.
2. Run useful, instructional webinars geared to your target audiences
Comprehensive Copywriting Academy students know they have an entire course on writing for webinars in the CCA bonus courses. You can take the sample principles you’d use to write a webinar for a client and apply them to writing and creating a webinar for your own target audiences.
(As with any project, make sure you start with a creative brief! Even when you’re the client, you need to keep yourself—and your project—on track.)
3. Advertise (carefully!) on Facebook, Google, LinkedIn
It’s very easy to spend money without any gains on social media platforms. Anything you do should pay for itself, and then some! But running ads can be a great way to reach new copywriting clients. Learn more about running Facebook Ads for your copywriting business >>
4. Create a branded Facebook page and post regularly
They key is to provide valuable information that your prospective clients will find useful and demonstrate your expertise as a copywriter. Your prospective clients don’t necessarily want to hear about your last vacation, but they do want to hear about how effective messaging can improve their bottom lines.
5. Create a Quora account and interact with people who ask marketing/copy questions
As with creating a Facebook page, the key is to provide value in your responses. You don’t want to write copy for free, but you do want to answer people’s questions as succinctly as possible. Be careful not to do a hard sell of your services. You can point people to your portfolio as it makes sense, but stay away from responses that put the focus on you (“Hire me!”) versus answering the question.
6. Create a networking group with designers and marketers
There are several ways you can go about creating your own networking group. You can use a platform like Facebook to connect fellow creatives in one space. You can also attend events in your local area, whether a conference or through events on sites like Meetup.
If you’re creating an online group, you have the benefit of connecting with creatives all over the world. But you also have the potential to create a group so big that it makes it hard to form connections with people in the group. As the admin of the group, keep an eye on what’s working and what’s not and adjust as needed!
7. List your business on LinkedIn
Make sure you’re setting up your LinkedIn profile for success. Here’s how to rock your LinkedIn profile as a copywriter >>
8. Create a newsletter for your online portfolio site
Since the vast majority of website visitors will never return, newsletters are a way to keep potential clients engaged with your business and keep you top of mind as a resource. Even if they’re not ready to hire a copywriter in the moment, a newsletter is a way to nurture them, demonstrating your expertise so when they are ready for a copywriter, they have a go-to resource.
Learn more about creating your own copywriting newsletter >>
9. Create an irresistible newsletter sign-up bonus for your site
If you’re creating a newsletter for your site, consider creating a bonus to get them to opt in to the newsletter in the first place! Building your email list allows you to continue to market to the folks on the list again and again (with valuable content, of course). It’s a way to nurture prospective clients and keep your services top of mind.
Even if they’re not ready to work with you when you pitch them, getting valuable reminders of your services will increase the chances of them choosing your services when they are ready.
10. Host an online event for decision makers in your target audiences
Digital events are easy to host (you just need something like Zoom or Google Meet) and easy for people to join. You’ll want to come up with the topic and benefit to your prospective clients as to why they should join. And, of course, you’ll want to promote the event everywhere you can (email list, LinkedIn, Facebook page, etc.).
When the event ends, follow-up with your attendees (if they don’t follow up with you first!).
11. Offer free 15-minute copy evaluations
CCA students know that copywriting is way too valuable of a skill to do it for free. So, if you’re going to offer free 15-minute evaluations for prospective clients, you need to make sure you’re giving them the what not the how. The “how” is what they hire you to do.
For example, you may point out areas on the website where your prospective client could have a stronger benefit to consumer, or a clearer call to action. But you’re not writing or rewriting the copy for them. They can hire you for that! The consultation gives them insight into your strategic mind and how you’d make a great partner for their business.
12. Create a Medium account and post copy-related posts there
You can certainly post blogs on your copywriting website, but posting them on Medium may give you more reach to a wider audience.
13. Improve your SEO to bring in more organic traffic
If you’re blogging, you need to have some familiarity with SEO tactics that relate to content (there are a ton of SEO tactics that are more technical). Use these SEO writing tips to get started >>
14. Create an email funnel for your own business
CCA students also have a course on writing email funnels in the Comprehensive Copywriting Academy bonus courses section. You can use the same principles—the ones you’d use to create a wildly effective email funnel for your clients—to create an email funnel for your own business!
15. Update your email signature
Put your contact information (including a link to your portfolio!) and a compelling message in your email signature line.
16. Join Facebook groups and post about your services (when allowed)
17. Follow HARO and look for publicity opportunities
HARO, which stands for Help a Reporter, is free to join. Here’s how it works:
- Sign up for a HARO account.
- Check your email — journalists looking for expert sources for stories use HARO to connect with those experts.
- Respond to relevant queries.
As you’d expect there’s not a daily need for copywriting experts, but requests for writers and copywriters comes up more often than you’d think!
18. Start your own podcast
As with any content you create, start with the strategy. What’s the goal of your podcast? Who is your target audience? What types of content would they find most useful?
Much like blogging for your business, starting a podcast can help drive traffic to your portfolio site and establish you as a pro in the copywriting space.
19. Run a giveaway
We’ve said it before (in this post!) and we’ll said it again: you never have to work for free. When you think “giveaway,” think free ,15-minute strategy call. (Again, where you give the what can be improved not the how.) Or, you could giveaway a free ebook with tips on writing effective emails with a CTA that reminds them that you can do it all for them.
20. Partner with other business people and share email lists or co-host giveaways
Instead of hosting your own giveaway, talk with the designers, developers, and other creatives in your business about sharing your email lists. It’s a great way for you to connect with their clients who may not have a copywriting resource and a great way for them to connect with your clients who may not have development, design, and other creative resources.
21. Guest post on relevant sites
As with blogging on your own site, sharing your expertise on another website can help you establish your authority as a copywriter. Guest posting on other sites has the added benefit of opening you up to new audiences.
Make sure when they post, they include a link back to your website. Link building like this can help build your authority and makes your portfolio site more attractive to search engines.
22. Pitch businesses on sites like Groupon
Comprehensive Copywriting Academy students have an entire course on how to get their copywriting businesses up and running fast by pitching businesses on Groupon. After all, if they have marketing budget to be on Groupon, they may have budget to work with you. (Added bonus: they wouldn’t have to reduce the cost of their services to work with you like they do on Groupon!)
23. Buy ads on niche sites
Niche sites may have lower ad costs than advertising on the heavy hitters like Google and Facebook. Plus, they’ll help you focus your messaging on one specific group.
Of course, as with any advertising, make sure you know your numbers and stand to have a positive ROI.
24. Post videos on YouTube
We’ve said it before in this post and we’ll say it again: any content you’re creating must serve your target audience. Your YouTube channel should be focused on serving them. While “how to invoice copywriting clients” is useful, it’s aimed at other copywriters, not the people who are going to hire you.
First, figure out who your ideal client is. Then, brainstorm your list of topics. Make sure all of them have some value for your target audience. Cross off anything like “the last copy project I completed—and why the client was awful” or “my review of my trip to Santorini.”
25. Connect with design studios
Design studios are the perfect place for copywriters to find work. They work with clients on design projects … but often their clients need copy, too. Since design studios are run by, you guessed it, designers, they have a need for great copywriters.
26. Co-host a digital training event with designers/marketers/etc.
Instead of running a digital event by yourself, invite fellow creatives and marketers to join you. Each person can have a 30-minute or hour-long session on a topic of their choosing. Just make sure it’s relevant to your target audience. And, of course, use your copywriting skills to promote the heck out of the event.
Essentially, it’s like the Summer Freelance Summit our team puts together each year (free for CCA students).
27. Apply to full-time jobs … even if you don’t want a full-time job
You may be surprised at the number of companies who actually are willing to work with a freelancer even though they think they need someone full time!
Ways to Find Copywriting Clients In Person
28. Host an in-person workshop or training
Instead of hosting your event on Zoom, take it in person. Talk with your local library or community center about meeting space—you may be able to reserve it for free. Plus, these community venues may even be willing to promote your event on their social channels, bulletin boards, and more.
29. Pass out your info to vendors at farmers markets and craft fairs
Yup, go old school. Whether it’s a business card or a flyer you make up, hand out your contact information. Of course, it’s even better if you have a conversation and talk about ways you can benefit their business!
30. Attend trade shows and chat with both vendors and attendees
One of the best ways to find new copywriting clients is to go places where businesses are already spending money on marketing. Businesses spend hundreds if not thousands on trade shows (depending on the show), which means they have a marketing budget and value getting their business out there.
But don’t overlook the attendees! These are great potential clients, too.
31. Send prospecting letters to local brick and mortar businesses
Again, sounds old school, but it works. Send a well written, value-packed pitch to brick and mortars … just do it by printing out the pitch, putting it in an envelope, and throwing it in the mail.
32. Offer referral bonuses to previous clients
Your clients are some of your best advocates. They’ve worked with you. They’ve (presumably) loved your work. Let them know you’re taking on a few new clients (and you’ll still have plenty of time for their work). If they refer you, and the referral books a project with you, you’ll throw in something extra for them.
Again, this doesn’t have to be free or discounted work! Instead, look to a strategy session.
33. Pitch a story to your local news outlets
Now, you’ve got to have a story to tell first and foremost.
34. Self-publish a book
There are so many platforms for self publishing your book. One of the biggest perks to you is not even the book itself. (Though if you write a book, bravo! That’s an accomplishment that deserves to be celebrated.)
One of the biggest perks is, when people search your name or a client wants to learn more about you, they’ll see you have a book. Most people won’t notice (or care) whether it’s self published or not. It’s another way to establish and show off your expertise.
Just make sure your book is relevant to your target audience. If you write a novel, it’s certainly impressive. But your copywriting clients aren’t going to care.
35. Attend industry meetups
Connect with others in your area who are also involved in creative fields or marketing in general. Yes, you may connect with other copywriters, too. But guess what? Other copywriters can be great sources of work, too!
You can also join your local Chamber of Commerce—it’s a great way to get your business out there and connect with other business owners.
Your turn! This is, by no means, a complete list: What additional ideas do you have for finding copywriting clients? Let us know in the comments below!
Last Updated on September 13, 2023