35 Ways to Find New Copywriting Clients

Looking for clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it.

If that method works consistently for you, then great. But it’s much more likely that that method will be spotty and, if you’re not seeing the results you want, it’s also likely you’ll get frustrated and disappointed.

So let’s head off any frustration and disappointment at the pass. Today, I’m giving you 37 different ways you can try to find clients. Some will be easy to do and some will take longer than others. And some will work like gangbusters for you, and some won’t—but you can’t know until you try.

The key here is to spread your wings a bit and try a few new tactics. It’ll shake up your marketing game and help you find clients in areas you might not have before. You can work your way down the list, or pick and choose a few that seem most useful to you.

If you’re really serious about success, though, you’ll try as many as you can, giving each a good and solid effort. The more you get yourself out there, the more clients you’ll find.

35 Ways to Find New Copywriting Clients

1. Pass out your info to vendors at farmers markets and craft fairs

2. Attend trade shows and chat with both vendors and attendees

3. Contact previous colleagues and see if their current companies need copywriters

4. Send prospecting letters to local brick and mortar businesses

5. Run useful, instructional webinars geared to your target audiences

6. Advertise (carefully!) on Facebook, Google, LinkedIn

7. Create a branded Facebook page and post regularly

8. Create a Quora account and interact with people who ask marketing/copy questions

9. Create a networking group with designers and marketers

10. List your business on LinkedIn

11. Create a newsletter for your online portfolio site

12. Host an online event for decision makers in your target audiences

13. Offer free 15-minute copy evaluations

14. Offer referral bonuses to previous clients

15. Create an irresistible newsletter sign-up bonus for your site

16. Create a Medium account and post copy-related posts there

17. Create an email funnel for your own business

18. Put your info and a compelling message in your email signature line

19. Join Facebook groups and post about your services (when allowed)

20. Follow HARO and look for publicity opportunities

21. Pitch a story to your local news outlets

22. Self-publish a book

23. Run a giveaway

24. Improve your SEO to bring in more organic traffic

25. Partner with other business people and share email lists or co-host giveaways

26. Start your own podcast

27. Guest post on relevant sites

28. Run a promotion on a deals site like Groupon

29. Host an in-person workshop or training

30. Attend industry meetups

31. Buy ads on niche sites

32. Post videos on YouTube

33. Connect with design studios

34. Co-host a digital training event with designers/marketers/etc.

35. Apply to full-time jobs as a temporary solution

Your turn! This is, by no means, a complete list: What additional ideas do you have? Let us know in the comments below!