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Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Get Your Copy of “Copywriting Strategies” by Our Own Nicki Krawczyk

By Kate Sitarz Leave a Comment

Copywriting Strategies book cover with the subtitle "A No-Nonsense Guide to Writing Persuasive Copy for Your Business"

We're thrilled to announce that now copywriters and business owners alike have a new resource for learning the foundational elements of copywriting and beginning to wield them: Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business, written by the founder of Filthy Rich Writer, Nicki Krawczyk, is a clear and easy-to-understand introduction … [Read more...]

Keep This in Mind for Your Copywriting Business Name

By Nicki Krawczyk 28 Comments

woman smiling pointing at a blank name tag on her chest

One of the first things that trip up new copywriters as they’re getting started is naming their business. “How do I name my copywriting business? Should I use my name? Should I get a logo? Do I need to do a trademark search?” Let me make something very clear from the beginning: You do NOT need to name your business. I never have and many copywriters don’t. I, myself, write … [Read more...]

5 Creative Marketing Strategies for Copywriters

By Nicki Krawczyk Leave a Comment

5 Creative Marketing Strategies for Copywriters

Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

By Nicki Krawczyk 11 Comments

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

You already know that a portfolio site is essential for copywriters—no ifs, ands, or buts. (And luckily, there are plenty of sites that make creating your own site super easy. No sweat!) But there are several common copywriting portfolio mistakes our team sees time and time again that can mean the difference between landing work and having clients leave your page. Your … [Read more...]

Should You Run Facebook Ads to Advertise Your Copywriting Business?

By Nicki Krawczyk 2 Comments

A close up photo of an app library on a cell phone or tablet. The apps that are centered are Instagram, Ads, and Facebook.

First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]

Marketing Trends for Freelancers and Contractors in 2019

By Nicki Krawczyk Leave a Comment

A pie chart is pictured displaying the answers to the question "What's your biggest challenge when it comes to marketing your business or services?" The answer "not enough time" fills the majority of the pie chart.

Recently, Venngage (an infographic design company) released a report about how freelancers and contractor spend their energy (and money!) to market their services. Though they call it the "Best Marketing Strategies for Consultants and Freelancers in 2019" it's definitely more of an exploration of how people are focusing their efforts, versus the best ways to do so. Still, … [Read more...]

Should You Package Your Copywriting Services?

By Nicki Krawczyk 4 Comments

A man wearing a blue t-shirt and matching baseball cap with black shorts is standing against a yellow wall and holding three cardboard boxes. He also has a curious expression on his face.

One of the keys to selling copywriting services—or selling anything, really—is to make it as easy as possible for a potential client to say yes. The more obvious you can make it that your solution is the best solution, the faster you’ll get them to hire you. The tricky thing is that many would-be clients aren’t entirely sure of exactly what they need. Or they may think they … [Read more...]

Land Copywriting Clients with These 35 Tips

By Nicki Krawczyk 2 Comments

Man with glasses and beard holds a lime green sticky note in front of his face that says "new clients" in all capital block letters.

Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]

How to Use Quizzes and Surveys to Attract Copywriting Clients

By Nicki Krawczyk 4 Comments

Interact quiz software

In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for him, and immediately hire you for his many, lucrative projects. <sigh> In the real world, it’s a little less simple. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective client to … [Read more...]

Should I Pay to Advertise My Copywriting Business?

By Nicki Krawczyk 2 Comments

Small pink piggy bank sits on top of the keys of an open laptop.

If you ever look at Meta, Instagram, Google, TikTok, or any number of platforms, you encounter a ton of ads for lots of products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Does paid advertising work for a copywriting business? Paid advertising—running ads on Meta, Google, and the like—can be a great place to way … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

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