In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for him, and immediately hire you for his many, lucrative projects. <sigh> In the real world, it’s a little less simple. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective client to … [Read more...]
Should I Pay to Advertise My Copywriting Business?
If you ever look at Meta, Instagram, Google, TikTok, or any number of platforms, you encounter a ton of ads for lots of products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Does paid advertising work for a copywriting business? Paid advertising—running ads on Meta, Google, and the like—can be a great place to way … [Read more...]
Creative Ways to Market Yourself as a Copywriter
Marketing your copywriting services via your website, networking, and with pitch emails is both crucial and here to stay. But with new technology and new outlets appearing every day, there are all kinds of opportunities to market yourself as a copywriter in new and creative ways. As I’ve said before, and I’m sure I’ll say thousands of times more, you absolutely must have an … [Read more...]
Why Copywriting Matters So Much
I was talking to a young woman who was thinking through her career options. She was good at writing (I’m sure you can relate) and was interested in copywriting. Her big objection to it, though? “Yeah, but I want my job to really mean something.” She had no idea how much she didn’t understand. People tend to think of marketing and sales as bad things; “forcing” people … [Read more...]
Copywriting Q&A: 4 New Trends in Portfolios
It used to be that your simply portfolio entailed a big binder with printouts of all of your best work. But welcome to 2016 kids—here’s what portfolios are looking like today... Today’s question comes from Nedda H., who asks, “I’ve worked hard to make my samples awesome. Is there anything you can recommend to make the way I present them awesome, too?” First, let’s start … [Read more...]
What’s a CTA or Call to Action?
As a copywriter, the pieces you write will almost always include a CTA. CTA stands for call to action. A CTA is the copy you use to tell the reader what you want them to do next. A CTA is the action you want the user to take.So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the … [Read more...]