• What is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
    • Answers to Your Top Questions About Copywriting
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Top Episodes for New Copywriters
    • Student Stories
  • Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Student Sign In
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • Store
  • About Us
    • About Us
    • About Nicki Krawczyk
  • Contact Us

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

How to Use Quizzes and Surveys to Attract Copywriting Clients

By Nicki Krawczyk 4 Comments

Interact quiz software
In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for him, and immediately hire you for his many, lucrative projects.

<sigh>

In the real world, it’s a little less simple. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective client to educate him about yourself and your skills. Finally, you have to convert that prospective client to a paying client.

Luckily, all of this doesn’t have to be nearly as painful as it sounds. You can set up intriguing and alluring ways of capturing a potential client’s interest and — just as importantly — contact information, and then create automated systems to nurture and sell that the prospective client.

One of the most effective ways to do this right now is by way of quizzes and surveys. People love taking quizzes — it only takes a glance at Facebook to validate how many people take quizzes and post the results. (And even more people take quizzes and don’t post results.)

Similarly, people love taking surveys. They love telling you about their opinions, thoughts, and lives, and they love clicking on attractive buttons online to do it.

So how can you take advantage of that yourself? You can set up surveys or quizzes on your website that people will want to interact with — and use those surveys and quizzes to gather their contact information.

One of the most impressive software programs I’ve come across to let you generate quizzes and surveys is called Interact. (Full disclosure: they’ve given me free access to the program, but my review is entirely unbiased.) You can quickly create a quiz using one of their templates or by designing your own and end up with a high-quality, Buzzfeed-esque quiz that’s easy to publish on your site.

I’ll go over a few more features in a second, but let’s talk about how you can use these. Remember that you want your quiz or survey to be relevant to your target audience: Prospective clients. Your quiz needs to reveal information to them that they want to know, but it also needs to relate to your end goal of getting them as clients. Your quiz topics could include things like:

  • Does Your Website Copy Need Upgrading?
  • Are You Making These Common Marketing Mistakes?
  • Test Your Email Marketing Knowledge
  • Right or Wrong: Can You Spot the More Banner Ad Tactic?

Using your knowledge of copywriting and marketing, you can create the questions and answers to this quiz and then set it up through Interact to have people opt-in with their name and email address in order to get the answers.

They get to see the results of their quiz, while you get both their contact information as well as information about precisely where they need help with their marketing!

You can also use surveys to generate information about your prospective clients and even use branching logic to send them to different questions based on answers to previous questions. (It’s called “branching” logic because it looks like tree branches when it’s all visually mapped out.) For example, if a question in your survey is “Have you worked with a copywriter before?” you could set up the survey to ask a different question if the prospect answers “no” versus if they answer “yes.”

Interact quizzes are also mobile-friendly, which is important since quizzes and surveys are great content to post on your social media pages and profiles. If someone takes one of your quizzes from their phone while they’re on-the-go, you want to be sure that the quiz is actually accessible on their phone.

Here’s a quick example of one that I created, just so you can have a look:

The software also has a robust analytics section, allowing you to see where people are dropping off in your quiz or survey (and probably where you need to tweak a question), as well as other important information about how people interact with them.

While Interact does have a free tier, not all of the features I’ve mentioned are available in that tier. The next level up isn’t too expensive, but do be sure to put in some effort and make your quizzes and surveys as effective as they can be to make sure you justify the expense. (You know my philosophy: A software has to pay for itself to justify using it!)

You’ll want to put some time and energy into creating, optimizing, and promoting your quizzes and surveys, but these could turn out to be very effective ways to generate attention from prospective clients, get them into your email funnel, and then sell them on your services.

Your turn! What other ideas do you have for surveys and quizzes that prospective clients would love? Let us know in the comments below!

Last Updated on December 9, 2022

Filed Under: Business Development Tagged With: land work, Lead generation, marketing

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Mathylde says

    January 7, 2018 at 1:54 pm

    Hi Nikki!

    I’m an English Education major but haven’t been able to pass my certification exams (FL) and have been considering dropping the education part in order to graduate. I’ve completed all my courses but my program won’t allow me to graduate until I pass those exams. I can just graduate as an English major but I haven’t done that because I worked hard for those education courses too. I’ve taken multiple writing courses as well as technical writing and am here to ask for guidance. Many of the advertising and copywriting jobs ask for years of experience. Is it possible to get a good paying, entry-level job in copywriting or advertising? Where should I look and what should I do? There’s so much left unsaid here…

    Reply
    • Nicki Krawczyk says

      August 22, 2018 at 1:16 pm

      Hi Mathylde,

      It’s absolutely possible to get a good paying, entry-level job in copywriting or advertising…but your chances go down exponentially if you have no experience at all. If you’re still in school and have time on your hands, you could try to get an internship. If you’re not still in school and/or don’t want an internship, you need to get some training on your own. When you sign up for our waitlist (no pressure to go with our training!) you’ll also get some free bonuses to help you learn more about copywriting and how to do it well. Good luck!

      Thanks for commenting!
      Nicki

      Reply
  2. Kirsty says

    September 30, 2020 at 3:45 am

    Hey, I tried to use the quiz but it doesn’t seem to be formatted correctly as I could only see the answers and not the questions!

    I wanted to know if there is any such thing as a quiz/survey copywriter as a niche? I did a trial project writing the copy for a scorecard quiz for a marketing agency and really enjoyed it but I am just starting out on my copywriting journey and don’t know if this is a viable niche for me to explore or whether I need to be a jack of all trades?

    Reply
    • Nicki Krawczyk says

      October 5, 2020 at 4:29 pm

      Hi Kristy,

      Oh, thanks for letting me know! I’ll look into it.

      And, yes, quizzes/surveys definitely could be a niche…but I actually don’t recommend that you choose a niche when you’re first getting started. (Here’s why: https://filthyrichwriter.com/copywriting-qa-the-niche-trap/ ). But bear in mind that you can still write quizzes and pitch quizzes to clients without declaring it as your niche. 🙂

      Thanks for commenting!
      Nicki

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Click here to subscribe

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

3 Copywriter Portfolio Examples That Wow Clients
Do You Need to List Your Copywriting Services on Your Portfolio Site?
Should I Put Prices on My Website? What Copywriters Need to Know

Orange square with text reading award winning designs and free domains Squarespace
View our Affiliate Link Disclosure here

Recent Articles

Freelance Copywriter Benefits: How to Build Your Own Benefits Package
5 Books to Read Written by Copywriters
How to Give Copywriting Feedback
Setting Boundaries as a Copywriter
Self Edit Your Copywriting: Why It’s a Must & How to Do It
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest

Copyright © 2023 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy| Business Affiliates