Ever feel like some stories just stay with you?That's Catherine's story for me.Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a cancer diagnosis that flung everything into perspective.On this episode of the Build Your Copywriting Business podcast, Catherine shares how she built relationships with other business … [Read more...]
Episode 255: How to Write Scroll-Stopping Social Media Bios and Posts
If you're going to spend time on social media, my friend, make it count.As you've liiiiikely experienced, social media is a major time suck by design.No one is immune.One minute I'm looking at a business owner's account for tips on hiring, and the next thing I know it's been 30 minutes and I've watched:👰♀️ Wedding highlights from a couple I don't know🎂 "Which one is cake?" … [Read more...]
Episode 249: The Copywriter’s Guide to Showing Up (Strategically) on Social
If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you're OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear … [Read more...]
Episode 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski
Sick of pitching to land clients?I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun.(And, if you ask me, pitching CAN be fun, but I'll save that conversation with you for another day ;) )I am thrilled to share Kate and I sat down with podcast pitching pro Christina … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clients
The title of this podcast episode might sound dramatic, but it's 100% true.There are copywriting experts touting this strategy. It's so incredibly risky and, well, Nicki and Kate don't want this strategy to put your copywriting success at risk.Because this strategy sounds good.The idea is that, if you can get your copywriting portfolio to show up in search results when people … [Read more...]
Episode 196: 5 Email Copywriting Tests to Recommend to Clients (And Get More Work)
You don't have a crystal ball to predict the *exact* copy that will resonate with your client's audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client's audience tick. (For example, you may have two ideas for a subject line—how do … [Read more...]
The Surefire Way to Get Repeat Copywriting Work
Do great work. It’s as simple as that. OK, there’s a little more to it, otherwise we wouldn’t have written a blog post. When you’re first starting out as a copywriter, especially if you want to or have already quit a full-time job, it’s super tempting to rush to land clients. And that’s great if you feel ready and like you can add value for your clients. But … [Read more...]
How to Make 2021 The Best Year Yet
Okay, let’s face it: It’s not going to be hard to beat 2020. Even if you were lucky enough to avoid the illness and catastrophe that some people faced (and even if, like many of our students, you actually made a lot of progress on making your dreams come true)…2020 was still a rough one. Globally, I think, we’re all tentatively optimistic that 2021 will turn things back … [Read more...]