Do great work. It’s as simple as that. OK, there’s a little more to it, otherwise we wouldn’t have written a blog post. When you’re first starting out as a copywriter, especially if you want to or have already quit a full-time job, it’s super tempting to rush to land clients. And that’s great if you feel ready and like you can add value for your clients. But … [Read more...]
How and Why to Collect Copywriting Testimonials
Building a great portfolio is fundamental to landing work; there are no two ways about it. But there’s one other element that can help “sell” you to potential clients and employers before they even meet you: copywriting testimonials. If you're not already collecting testimonials from your clients, you need to start doing it (even if you don't want to). Why You Need … [Read more...]
7 Signs You Need to Upgrade Your Portfolio Site
You know that having an online portfolio site is essential to building a career as a copywriter. But if you already have one, how can you be sure yours is up to snuff? There's a tendency for all of us to create our portfolio sites and update the samples when necessary, but just generally ignore the overall design. (I say this having updated my own portfolio site after … [Read more...]
Why Staying in Touch With Old Colleagues is Crucial
In the creative industry, people are always moving from job to job and project to project. And that means, of course, that you meet a lot of different interesting people. But just because they're gone doesn't mean they should be forgotten; in fact, ex-coworkers can be incredibly valuable to building your copywriting business. Whether you're working on staff or as a … [Read more...]
As a Copywriter, Do You Need Your Own Newsletter?
Every single (successful) company has an email list of people who have opted in to receive information about them. As a one-person company of your own, someone whose job is to both write copy and find people to write it for, this begs the question: Do you need a newsletter of your own? First, you need an online portfolio. Then, you need to make sure your online … [Read more...]
Who You’re Not Following on Social Media (But Should Be)
Undoubtedly, you've got at least a couple of social media profiles—Facebook, LinkedIn, Twitter, and so on. Hopefully, you've already optimized them to feature your copywriting. You may even be following or connected to some of the leaders in the industry. But chances are, there are some very important people that you're not following. First, you want to make sure you're … [Read more...]