One of the first things that trip up new copywriters as they’re getting started is naming their business. “What should I name it? Should I get a logo? Do I need to do a trademark search?” Let me make something very clear from the beginning: You do NOT need to name your business. I never have and many copywriters don’t. I, myself, write copy so you’re hiring Nicki Krawczyk, … [Read more...]

We all have dream clients: Companies that are so cool or so interesting or so inspiring that it would rock our worlds to write with them.  And maybe you can even expand that to a whole group or list of clients that seem interesting or exciting. They certainly don’t need to fall into the same niche (and probably shouldn’t!), but they appeal to you personally. That’s … [Read more...]

This isn’t going to be a major revelation but in order to be a professional copywriter and have a successful career, you need, well, clients. Paying clients. And in order to get those clients, you need a proven system for finding, pitching, and landing those clients. (All of which we teach in the CCA, so no worries there.) But all of this invariably leads to the question: … [Read more...]

If the idea of quoting prices for their work already makes most new and would-be copywriters nervous, well then, the idea of negotiating those rates can bring up some serious nerves. But here’s the good news: It’s really not that hard at all. In fact, as you’ll see in a moment, the hardest part…is not talking. So let’s just dig in, shall we? You likely already know … [Read more...]

I’m almost reluctant to admit it, but until someone in the CCA Facebook group mentioned well-known and “famous” copywriters, I had no idea famous copywriters were a thing. Thinking about all the professional copywriters in my network, none of them have a major presence beyond their online portfolio. We’re all heads down, working on projects and, generally, see ourselves … [Read more...]

Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]

Gee, wouldn’t it be nice if there were an online social network where people were focused on business? And how about one where you can find just about anyone you want to connect with or maybe even pitch your services? Obviously, I’m talking about LinkedIn. (I’m guessing the post title tipped you off.) But I wanted to start this post that way to remind you just how amazing of … [Read more...]