Look, I know: New Year’s Resolutions get a bad rap. But it’s not the resolutions themselves that are the problem, it’s us not following through on them, right? Not achieving resolutions in the past isn’t a reason not to make them now—especially for something as important as our careers. Remember, we spend at least 40 hours per week (and often more) plus commuting time at … [Read more...]
How to Plan for a Successful New Year
Congratulations! You’re this close to making it through another year and starting a whole new one. Yippee! And, if you ask me, part of what makes this time of year so exciting is the potential for positive transformation in the new year. But guess what? True transformations don’t happen by accident. If you want an amazing 2020, you have to PLAN for an amazing 2020. … [Read more...]
Create Your Own 2020 Planner (for Free)
If you’re anything like me, ‘tis this season for spending 45 bucks on some “must-have” planner, only to use it four or five times in January, feel guilty in February, and then finally recycle it in March. What if there were a better way? (I mean, come on, we know there is.) Instead of spending an excessive amount on a premade planner, pop into your local convenience … [Read more...]
Prepping for a Successful New Year: Looking Back to Move Forward
I love the idea of a fresh start and, as you might expect, I just love the coming of a whole new year. All of the possibilities!! But one important lesson I’ve learned is that if you want to improve the coming year, you need to reflect on the one that’s passing. So, while in the next few weeks we’ll go over key questions to help you plan a successful 2020, today we’re … [Read more...]
Why Your Clients Need Funnels (And Need You to Write Them)
Let’s imagine you’re sitting in a bar. A member of your preferred partnering gender walks in the door, walks up to you, and says, “Hi, it’s nice to meet you. Will you marry me?” Would you do it? Of course not! There would be numerous dates and conversations and experiences before you’d be ready to take that step in that relationship. So then, why do so many businesses … [Read more...]
Should Copywriters Be Concerned About a Recession?
A couple of key things to start out with: First, while there will be a recession at some point in the future (since that's how economies work), there’s no way of telling if one is on the horizon and how long or difficult it could be. (Even the experts are split about whether one is on the way soon—there are a LOT of factors involved.) Second, I would never tell you not to … [Read more...]
What You Need to Talk to Your Copywriting Clients About Right Now
Okay, we’re going to keep it short this week because, frankly, there isn’t a lot of time. And that’s the point. It’s already mid-October, less than two and a half months away from the beginning of the holiday season. (Hanukkah starts on December 22nd this year.) And only seven weeks away from Black Friday! This means that brands need to start thinking now about their … [Read more...]
Accounting Tips for New Copywriters
Freelancing has taken the world by storm. Bringing with it flexible work schedules and a healthier work-life balance, it's no surprise that 60 million Americans are doing some form of freelance work. In fact, a Northeastern University study found that 42% of Gen Z want to work for themselves, explaining that they want to chart their own future and have plenty of entrepreneurial … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing things for your business… (And this probably traces back to when I started mine 15+ years ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You should only spend money on things for your … [Read more...]
Should You Run Facebook Ads to Advertise Your Copywriting Business?
First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
