Let’s imagine you’re sitting in a bar. A member of your preferred partnering gender walks in the door, walks up to you, and says, “Hi, it’s nice to meet you. Will you marry me?” Would you do it? Of course not! There would be numerous dates and conversations and experiences before you’d be ready to take that step in that relationship. So then, why do so many businesses … [Read more...]
Should Copywriters Be Concerned About a Recession?
A couple of key things to start out with: First, while there will be a recession at some point in the future (since that's how economies work), there’s no way of telling if one is on the horizon and how long or difficult it could be. (Even the experts are split about whether one is on the way soon—there are a LOT of factors involved.) Second, I would never tell you not to … [Read more...]
What You Need to Talk to Your Copywriting Clients About Right Now
Okay, we’re going to keep it short this week because, frankly, there isn’t a lot of time. And that’s the point. It’s already mid-October, less than two and a half months away from the beginning of the holiday season. (Hanukkah starts on December 22nd this year.) And only seven weeks away from Black Friday! This means that brands need to start thinking now about their … [Read more...]
Accounting Tips for New Copywriters
Freelancing has taken the world by storm. Bringing with it flexible work schedules and a healthier work-life balance, it's no surprise that 60 million Americans are doing some form of freelance work. In fact, a Northeastern University study found that 42% of Gen Z want to work for themselves, explaining that they want to chart their own future and have plenty of entrepreneurial … [Read more...]
What Software Do You Need to Run Your Copywriting Business?
I have a very firm rule when it comes to purchasing things for your business… (And this probably traces back to when I started mine 15+ years ago and bought a phone I never used, a business line I never used, letterhead I never used, and a desk and chair that were so much less conducive to work than my sofa.) My rule is this: You should only spend money on things for your … [Read more...]
Should You Run Facebook Ads to Advertise Your Copywriting Business?
First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
Can Copywriting Software Replace Skilled Copywriters?
I recently got this question from a subscriber and it’s been something I’ve been meaning to address since I saw this headline in a business email: “JPMorgan Chase Partners with an Ad-Writing Machine…Literally.” The crux of the story is that they’ve signed a five-year deal with a start-up called Persado that uses AI to write creative ad copy. SCREEEEEEECH. I sense … [Read more...]
Lessons Learned From Copywriting for Solopreneurs
Last week, I wrote about some of the things I’ve learned from writing for multibillion-dollar companies including Hasbro, T.J.Maxx, Reebok, TripAdvisor, and more. This week, we’re going to look at the other end of the spectrum: The lessons I’ve learned from writing for one-person companies. One-person business owners, or solopreneurs, are fascinating clients to work with. … [Read more...]
Marketing Trends for Freelancers and Contractors in 2019
Recently, Venngage (an infographic design company) released a report about how freelancers and contractor spend their energy (and money!) to market their services. Though they call it the "Best Marketing Strategies for Consultants and Freelancers in 2019" it's definitely more of an exploration of how people are focusing their efforts, versus the best ways to do so. Still, … [Read more...]
Should You Package Your Copywriting Services?
One of the keys to selling copywriting services—or selling anything, really—is to make it as easy as possible for a potential client to say yes. The more obvious you can make it that your solution is the best solution, the faster you’ll get them to hire you. The tricky thing is that many would-be clients aren’t entirely sure of exactly what they need. Or they may think they … [Read more...]
Facebook
Twitter
GooglePlus
