I’m almost reluctant to admit it, but until someone in the CCA Facebook group mentioned well-known and “famous” copywriters, I had no idea famous copywriters were a thing. Thinking about all the professional copywriters in my network, none of them have a major presence beyond their online portfolio. We’re all heads down, working on projects and, generally, see ourselves … [Read more...]
5 Creative Marketing Strategies for Copywriters
Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]
5 Keys for Getting Valuable Connections on LinkedIn
Gee, wouldn’t it be nice if there were an online social network where people were focused on business? And how about one where you can find just about anyone you want to connect with or maybe even pitch your services? Obviously, I’m talking about LinkedIn. (I’m guessing the post title tipped you off.) But I wanted to start this post that way to remind you just how amazing of … [Read more...]
4 Perks of Working in an Office Before Starting Your Own Copywriting Business
Wanting to start your own business is a fantastic (and doable!) goal as a copywriter. It’s a major reason why many of us pursue this career—because we can increase our work-life balance and make a fantastic income. But laying a solid foundation for your copywriting career is crucial, especially when you’re first starting out. One of the best ways to get the foundation … [Read more...]
Your Career Needs You to Take Some Time Off
If you’ve been a part of this community for a while, you might have read that headline with one eyebrow raised. After all, I tell you again and again that the key to your success is taking action consistently and persistently. (And that is still VERY much true. Write it down somewhere you’ll see it every day, get it tattooed backwards on your forehead so you’ll see it in the … [Read more...]
You Don’t Have to Work with Clients You Hate
First of all, let me reassure you: There is absolutely NO shortage of copywriting clients out there. In fact, it’s exactly the opposite: There’s a shortage of skilled copywriters. Lots of people who need great copy and too few great copywriters to write it. (Pretty great for us, huh?) I want to be sure to mention this because I think that some people let the idea of who … [Read more...]
Freelance Copywriting for Introverts
Maybe it’s because writing itself requires so much time alone, but it seems that a lot of people who love to write also require solitude to recharge their batteries. It makes sense, then, that we get a lot of questions about whether freelance copywriting is a good career for introverts. And it can seem like the perfect career for introverts—freelancers get to work from … [Read more...]
Brand New to Copywriting? Here’s What You Need to Know
Our team gets asked a lot if our training is appropriate for people with no background in copywriting—for people who are brand new to it. The quick answer to that is: Absolutely. We teach you all of the basics, and then we help you refine your skills as we teach you the more advanced tactics. A lot of our students actually come in with no experience at all. But there’s … [Read more...]
The Subtle Shift That Will Double Your Copywriting Business Income
Normally, I’m wary of using a clickbait-y style headline like this one, but in this case, it’s true: Making this change will easily double your income, if not increase it even more. And I warned you that it’s subtle, so I’m going to need you to stick with me for just a bit to explain exactly how implementing it will make such a monumental difference. So what is this subtle … [Read more...]
The Real Math on Job-Bidding Site “Success”
You already know that I strongly discourage copywriters from using job-bidding sites like Upwork or Fiverr or Freelancer to find work. (If you need a reminder, here’s why.) And people love to try to argue that with me. Case in point, here’s an article someone posted on one of our ads to “prove” that people can make six figures on Upwork. Now, I’ve never said that you … [Read more...]
