I’m going to assume you’re already clear on what copy is—persuasive writing, designed to either literally sell something or to persuade someone to take an action or think a certain way—and that you’re also clear on the difference between content and copy. (If not, you can check it out here.) But I think there’s still some confusion out there about where you find copywriting … [Read more...]

I LOVE a new year. It feels like a fresh start, an opportunity to reflect on what worked and what didn’t in the previous year, and an opportunity to build on the wins and correct the losses in the new year. I LOVE a new year. I also, as you might expect, love new year planning. Not only is it fun and inspiring, though, it’s also incredibly important. After all, if you don’t … [Read more...]

When we think about landing clients, we tend to only think about the first part: The pitching the client and getting them to agree to talk with us. After that, we’re home free, right?? Well, not exactly. The next step is a call with your would-be client. That call is a crucial step in the process of getting your client to agree to work with you—in the process of “closing” … [Read more...]

Last week, we talked about how putting your faith in a job or putting your faith in clients coming to you (whether through referrals or job-bidding sites) doesn’t work. In fact, putting your faith in any of those is pretty risky. The only thing you can count on is a thing you can control. And that’s why prospecting for your own clients is key to building a successful, … [Read more...]

It’s the Most Wonderful Time of the Year…for Your Business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]

If it hasn't happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients or they’ll find you on social media and they’ll come to you. Which is great! It feels great to not have to go out there and prospect for every single new client. But a single question can make the difference between you doing so-so work for a new … [Read more...]

If you do any reading about business, you'll already know that a big topic is "scale"—as in "how to scale your business." It's an important topic for businesses big and small...and, my copywriter friend, it's an important topic for you, too. In a nutshell, "scaling" is growing your business. Ideally, it involves growing your business in profit as effectively and efficiently … [Read more...]