I LOVE a new year. It feels like a fresh start, an opportunity to reflect on what worked and what didn’t in the previous year, and an opportunity to build on the wins and correct the losses in the new year. I LOVE a new year. I also, as you might expect, love new year planning. Not only is it fun and inspiring, though, it’s also incredibly important. After all, if you don’t … [Read more...]

When we think about landing clients, we tend to only think about the first part: The pitching the client and getting them to agree to talk with us. After that, we’re home free, right?? Well, not exactly. The next step is a call with your would-be client. That call is a crucial step in the process of getting your client to agree to work with you—in the process of “closing” … [Read more...]

Last week, we talked about how putting your faith in a job or putting your faith in clients coming to you (whether through referrals or job-bidding sites) doesn’t work. In fact, putting your faith in any of those is pretty risky. The only thing you can count on is a thing you can control. And that’s why prospecting for your own clients is key to building a successful, … [Read more...]

It’s the Most Wonderful Time of the Year…for Your Business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]

If it hasn't happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients or they’ll find you on social media and they’ll come to you. Which is great! It feels great to not have to go out there and prospect for every single new client. But a single question can make the difference between you doing so-so work for a new … [Read more...]

If you do any reading about business, you'll already know that a big topic is "scale"—as in "how to scale your business." It's an important topic for businesses big and small...and, my copywriter friend, it's an important topic for you, too. In a nutshell, "scaling" is growing your business. Ideally, it involves growing your business in profit as effectively and efficiently … [Read more...]

Most copywriters don’t have the luxury of working on just one project at a time, so they have to be able to juggle multiple assignments at the same time. This is difficult for even the most seasoned writers, but a project management tool can make a huge difference in a copywriter’s organization, time management, and content output. Benefits of project management for … [Read more...]

If you’re creative and you’re looking to make money as a writer, I have good news for you: Copywriting is absolutely the way to go. You get to be creative and you get paid well for the work that you do. However, if, to you, “being creative” means being airy and free and without constraints, I have bad news for you: You’re not going to make much money. For a lot of … [Read more...]