Everyone wants to be needed. Well, okay, so sometimes things get a little complicated in the personal arena, but when it comes to business: Everyone wants to be needed. And since being needed in the business arena directly translates to job security, let’s explore how to make your self utterly irresistible.
Your first and greatest job with a client or with an employer is to: Solve. Their. Problems. Most people coming into a job or a contract are looking for a paycheck and looking for more great work to put in their portfolio. That is, the general vibe of most people is, “What can you do for me?” You need to make your philosophy, “What can I do for you?”
Make it your job to not only create great copy but to look for problems and issues they haven’t let noticed. And then, as soon as you find them, fix them, so that the instant they realize they had a problem, they also realize you fixed it.
For example, if you’re working on a website for a client and notice that throughout the website, sometimes “Us/My/Our” refers to the website and sometimes it refers to the user. The website talks about “My Account” and uses terms like “Sign me up!” and “My Preferences” but at the same time says things like “We’re here to help you” and “Learn more about us.”
It’s inconsistent. It’s a problem. So, before they even notice it’s a problem, research the whole problem, note everywhere on the site it occurs and come up with your recommendations. That’s you: Problem Solver. And they’ll love it.
Where does your employer/client/prospective employer have a problem that they aren’t even aware of? And how can you fix it for them? Tell us in the comments!
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