One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on.
In this Laser Coaching session, our hosts are joined by CCA student Kory who has a desire to become specialized in email marketing but is unsure how and where to start finding clients with his limited experience. Listen to find out how opting in to an abundance of email will inspire your value-based pitches.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[3:12] Kory is one month into his new full time freelance copywriting freelance career. After trying to do it on the side for a while, he took the leap (even with zero clients on board!).
[4:09] Kory wants to become specialized in email marketing but has no background in it and is unsure where to start finding clients.
[5:11] Every business uses email and just about every business could be doing it more effectively.
[7.14] Value-based pitching involves identifying something that a business is not doing or could be doing better, and then explaining to them exactly how that’s going to benefit their business.
[9:16] Understanding the client, their goals, and then how you can help them meet those goals via email will enable you to become a strategic partner to your client.
[10:36] There’s a ton of content out there for you to learn and stay on top of trends when it comes to email marketing. Nicki and Kate recommend some of their favorite resources.
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“It’s that value-based pitching: identifying something that they’re not doing or they could be doing better and then explaining to them exactly how that’s going to benefit their business. And that’s also part of the research point too, especially if you want to be focusing on email marketing.” – Nicki
“Show that you’re thinking strategically, get your foot in the door, and then there’s a whole world of opportunity.” – Kate
“Opting in to as much email as you can is going to be your best bet to finding out what people are doing, and what’s going on. Obviously you’re not going to know how things are performing but you can see again how we evaluate any copy in the world, whether it’s effective or not. Say ‘Okay, who’s their target audience? Would I open this if I was the target audience? What are they asking me to do? Does the next logical step make sense?” – Kate
“Email marketing is literally just marketing via email, which can mean sending out one email, or it can mean sending out a massive campaign of emails. It’s all about understanding the client, doing that research, understanding what their goals are, and then understanding how you can help them meet those goals via email.” – Nicki
“You can certainly specialize in email marketing but you do need to understand how all of the pieces work with that email marketing because emails never just stand alone.” – Nicki
Mentioned on this Episode
- Marketing School Podcast
- The Digital Marketer Podcast
- Stacked Marketer
- Hubspot Email Marketing
- The Art of Online Business Podcast
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep.143: Business Builder or Time Waster?
Last Updated on November 1, 2023