In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact. Along with some actionable advice about how to use your own inbox to learn, … [Read more...]
Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and include a call to action, of … [Read more...]
How Do You Write an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]
Email Copywriting Snippet Tactics
Email snippets are lines of copy that show up in your inbox after the subject lines. But, as you’ll see from your own inbox, most companies mess them up. So today, we’re going to dive in deep with snippets and learn how to write them well. Email snippets (sometimes called pre-headers) are lines of copy that offer extra explanation for your subject line. They’re the first … [Read more...]
How to Maximize Email Subscriptions
Email is often the lifeblood of a business. After all, if someone visits a site and leaves, that company needs a way to get in touch with them. As such, you can provide a major service to a company by getting more people to sign up. So, how do you improve those sign-up rates? As you already know, one of the reasons that copywriting is so valuable is that it can directly and … [Read more...]
Top 3 Biggest Email Mistakes Copywriters Make
Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot of writers and a lot of companies are making major mistakes that lead to low open rates, low click-through rates, and low success rates. There are three major mistakes copywriters make when it … [Read more...]