• What is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
    • Answers to Your Top Questions About Copywriting
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Top Episodes for New Copywriters
    • Student Stories
  • Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Student Sign In
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • Store
  • About Us
    • About Us
    • About Nicki Krawczyk
  • Contact Us

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Email Copywriting Snippet Tactics

By Nicki Krawczyk Leave a Comment

Looking over the shoulder of a woman in a navy polka dress, with glasses on, works on her laptop computer.


Email snippets are lines of copy that show up in your inbox after the subject lines. But, as you’ll see from your own inbox, most companies mess them up. So today, we’re going to dive in deep with snippets and learn how to write them well.

Email snippets (sometimes called pre-headers) are lines of copy that offer extra explanation for your subject line. They’re the first line of copy in the email itself, often written in very small type across the top.

Because they’re the first line, most email providers will pull that them after the subject lines in an email’s inbox. Which means they’re pretty important, right? Right. And so, obviously, all companies use them wisely, right? Mmm…no.

Just take a look at your own inbox—most companies waste that space with “This email was sent to xxxxxxxx@gmail.com…” or “Make sure you receive our emails! Put this address in your contacts list.” What a waste of valuable real estate!

Your snippet is important because it allows you to give more reason for someone to open an email. It allows you to expand on your subject line.

For your snippet, you have two options. First, you could give more details that support your subject line. Just be sure not to give so many details that the reader doesn’t need to open the email!

For example, if your subject line is “Win a music lover’s trip to California!” Your snippet could be something like, “3 nights in Palm Springs, tix to Coachella and more: Enter now!”

You could also use the snippet to pique their interest/arouse their curiosity more. For example, if your subject line were something like, “This will make travel easier than ever,” your snippet could be something like, “When this launches in 3 days, your life will change forever.”

The point is that your snippet should be used to give a little extra incentive to open the email and that means it has a really important role to play. You should craft your snippet just as carefully as your subject line and, of course, never let a company rely on pre-populated utility text (“You’re receiving this email because…”) because they’re wasting a huge opportunity.

Your turn! Have you come across any good email snippets lately? Let us know in the comments below!

Last Updated on April 27, 2023

Filed Under: Copywriting Tips Tagged With: email, Productivity

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Click here to subscribe

Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Learn more
Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Headshot of Comprehensive Copywriting Academy student Courtney Cherry.
    Copywriting Lets This Mom Live Life on Her Own Terms
  • Hand changes wooden cube block from B2C to B2B.
    B2B vs. B2C Copywriting: What to Know
  • How Do I Save for Retirement if I Am Self-Employed?
  • Hand lifts up a laptop that sits next to a pink old-fashioned alarm clock on a wooden desk.
    What Are Your Copywriting Business Rules?
  • Pinched fingers hold a block with a heart and people in it, placing it on the top right corner of a stack of 3 by 3 blocks each representing an employee benefit.
    Freelance Copywriter Benefits: How to Build Your Own Benefits Package
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest

Copyright © 2023 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy| Business Affiliates