I'm being cryptic on this one, because I need you to promise me that if you listen no other Build Your Copywriting Business podcast episodes, you'll make time for this one.In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy.Too many copywriters … [Read more...]
Episode 272: “Don’t Believe Everything You Think”: How to Track & Test Your Thoughts
Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author who just hit the NYT bestseller list for a third time. The difference between them and those who don't achieve their goals? They've learned to manage their intrusive thoughts. The bad … [Read more...]
Episode 271: Meta Ads: the Biggest Opportunity for Copywriters Right Now
The biggest opportunity for copywriters right now? Meta ads. If you're like, "But Nicki, haven't Meta ads always been a big opportunity? And isn't Facebook dying?" Yes and no. Yes, they've always been a huge opportunity, but I'm letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very … [Read more...]
Episode 270: How to Write Inclusive Copy
Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over … [Read more...]
Episode 243 – Checklist for Taking Your Copy to the Next Level
You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
How To Distinguish Your Client From the Competition
In every client’s mind, their own product or service is legendary. But how can copywriters convey that same momentousness to prospective purchasers so that they just can’t resist buying it? Conveying a product’s (or service’s) unique selling point (or USP) and benefit to the consumer are crucial to helping your target audience understand why they should make the … [Read more...]
Copywriter Email Snippet Strategies
If you're writing emails as a copywriter, you know you need to provide your client with subject line options in addition to the copy of the email itself. But if subject lines are the most important piece of email copy, email snippets are probably the most overlooked email tactic. Snippets, sometimes referred to as "pre-headlines" or preheader text," are often-overlooked, but … [Read more...]