You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
How To Distinguish Your Client From the Competition
In every client’s mind, their own product or service is legendary. But how can copywriters convey that same momentousness to prospective purchasers so that they just can’t resist buying it? Conveying a product’s (or service’s) unique selling point (or USP) and benefit to the consumer are crucial to helping your target audience understand why they should make the … [Read more...]
Copywriter Email Snippet Strategies
If you're writing emails as a copywriter, you know you need to provide your client with subject line options in addition to the copy of the email itself. But if subject lines are the most important piece of email copy, email snippets are probably the most overlooked email tactic. Snippets, sometimes referred to as "pre-headlines" or preheader text," are often-overlooked, but … [Read more...]