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Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Ep. 121: Writing a Call to Action that Maximizes Engagement

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the … [Read more...]

Copywriting Tips for Creating Ideas and Concepts That Stick

By Kate Sitarz Leave a Comment

A brown-haired woman in glasses and a striped shirt stands at a wall putting a teal sticky note and a white sticky note on a wall already covered in white, red, teal, and blue stick notes.

Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]

What Makes a Good Call to Action (CTA)?

By Kate Sitarz Leave a Comment

Image is cropped showing a person's torso wearing a denim top and jeans as they sit on a carpet holding a phone and pointing a finger at the screen.

As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]

Do You Need to List Your Copywriting Services on Your Portfolio Site?

By Nicki Krawczyk 10 Comments

Why listing out all of your possible copywriting services may not be a great idea

When you’re starting a new business, it feels really important to get everything right. “Perfect”, even. (PSA: Perfect is not a thing. Give it up.) And, yes, especially with things like pitch letters and portfolio sites—and client work!—you most certainly do want to put your best foot forward. But sometimes wanting to “get it right” can lead us to overcomplicate things … [Read more...]

Keep This in Mind for Your Copywriting Business Name

By Nicki Krawczyk 28 Comments

woman smiling pointing at a blank name tag on her chest

One of the first things that trip up new copywriters as they’re getting started is naming their business. “How do I name my copywriting business? Should I use my name? Should I get a logo? Do I need to do a trademark search?” Let me make something very clear from the beginning: You do NOT need to name your business. I never have and many copywriters don’t. I, myself, write … [Read more...]

How to Write Copy for International Clients

By Nicki Krawczyk 23 Comments

Writing copy for international clients is a great opportunity—here's how to do it

I probably don’t need to say it, but there’s more opportunity than ever to work with remote clients. (I guess that’s one small bright side to a pandemic, though the trend was definitely on the upswing before 2020.) And that means that not only can you write for clients on the other side of your country from you, you can also write for clients on the other side of the world. … [Read more...]

Why Copywriters Need to Think Visually (and How to Do It)

By Kate Sitarz Leave a Comment

Why Copywriters Need to Think Visually (and How to Do It)

Copywriters aren’t designers. But when it comes to concepting ideas, you do need to come prepared with ideas for the project. For example, if you’re writing a banner ad to get people to book a vacation and want the copy to say something like “Go from ARGH!!! to Ahhhhhhh” you may envision someone yelling in an office contrasted with someone relaxing in a beach chair. … [Read more...]

Why You Need to Re-Sell Your Copywriting Work

By Nicki Krawczyk 2 Comments

How to present your copywriting first draft to your clients

Okay, pop quiz, copywriters: Once you found the client, landed the work, and written the first draft, the next step is just to send the draft back to your client with a friendly, “Let me know what you think!”, right? (Hint: If that were right, this would be an awfully short post.) Believe me, I certainly understand the impulse to send a draft off an get it off your … [Read more...]

Beware the Copywriting Influencer Trap (a.k.a. Why You Don’t Need the World’s Most Beautiful Website as a Copywriter)

By Kate Sitarz 12 Comments

The Copywriting Influencer Trap

I’m almost reluctant to admit it, but until someone in the CCA Facebook group mentioned well-known and “famous” copywriters, I had no idea famous copywriters were a thing. Thinking about all the professional copywriters in my network, none of them have a major presence beyond their online portfolio. We’re all heads down, working on projects and, generally, see ourselves … [Read more...]

5 Creative Marketing Strategies for Copywriters

By Nicki Krawczyk Leave a Comment

5 Creative Marketing Strategies for Copywriters

Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

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