You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
Episode 227: How Do I Write an About Page? [Copywriting Tips]
About pages are SO important: They're often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the "about" page is not about you. (Or, if you're writing the page for your client, not about them.) Effective about pages convey to the user what the company can do … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 209: 1 Tactic to Try for More Powerful Copywriting
When used correctly, storytelling is a powerful copywriting tactic. But why do I say "when used correctly?" Because sometimes copywriters and clients use storytelling in the entirely wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we're giving some examples of storytelling in … [Read more...]
Episode 206: From Monk to Teacher to Copywriter – John’s Story
Ever struggled with finding your "thing" in life? (But really...who hasn't?! I know I have several times!)That's the place John was in before he discovered copywriting.For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed.The "ah-ha" moment came … [Read more...]
Episode 201: Top Copywriting Myths, Busted – Part II
Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.This is the information we wish we had when we were starting out. It's all too easy to dwell on the negatives and the "what ifs."If we … [Read more...]
Episode 200: Top Copywriting Myths, Busted – Part I
Turns out, just because it's on the Internet doesn't mean it's true. ;)Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level ...... And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! Raise … [Read more...]
Episode 198: Finding Copywriting Success Through Curiosity – Jared’s Story
Does the word "sales" give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ... he was in technology. He wasn't a writer, right? And he certainly didn't want to sell his services. Ick. Spoiler: he's now partnered with the largest … [Read more...]
Episode 197: 8 Unbreakable Laws of Copywriting
Copywriting is one of the most flexible careers (You've probably heard us say that so many times you're like, "Nicki and Kate, we know!.") Just because its flexible does not mean there aren't certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this … [Read more...]