Does it ever feel like someone's trying to put you in a box? It can feel ... constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word. That's why I can't wait for you to hear Shelby's story on today's Build Your Copywriting … [Read more...]
Episode 288: 3 Keys to Unlimited (Really!) Copywriting Success
I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just copywriting. Whatever goals you have for yourself, you CAN achieve them. The only way to "fail" is if you don't get started. Or if you stop doing the work.OK, I'm going to stop … [Read more...]
Episode 287: Write Case Studies That Get Clients Clamoring to Work with You
Any guesses on the fastest way to make people believe what you're selling? Show them proof. That's exactly what case studies do. And it's why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business. On this week's Build Your Copywriting Business podcast episode we're talking all things case studies so you can use … [Read more...]
Episode 286: Why VIP Days Make 0 Sense for Copywriters
A client hires you for a "VIP day." Suddenly, you're tasked with: Kicking off the project Writing a creative brief Coming up with a strong concept Outlining the copy Writing the copy (for how many deliverables is another question ...) Getting feedback on that copy Incorporating that feedback Getting final sign off … all in the span of 8 hours. And let's be real: … [Read more...]
Episode 285: She Used Her Pet PR Background to Build Her Copywriting Business – Carol’s Story
Raise your hand if you've ever thought any of the following: "It's too late." "I should have done that years ago." "I'm too old now." Well, where did that idea come from? If you've got 5, 10, 20+ years of a career left, that's a lot of time to spend doing something that doesn't make you happy. On this Build Your Copywriting Business podcast episode, CCA student Carol … [Read more...]
Episode 284: What if Someone Could Find Clients for You?
Time to put on your business owner hat: On this Build Your Copywriting Business podcast episode, I'm not asking you to commit to hiring someone to do any of these things. But I'd encourage you to listen to this episode and explore the possibilities. If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for … [Read more...]
Episode 283: Copywriting Pricing Guides Are Complete Garbage
How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of … [Read more...]
Episode 282: The To-Do List Trap
Do you love a to-do list as much as I do?I loooove a to-do list.Well, mostly I love checking things off that list. But on this week's Build Your Copywriting Business podcast episode, Kate and I dug into how we've been rethinking the to-do list so we don't fall into what Kate is calling the "to-do list trap." If you ever put things on your list … [Read more...]
Episode 281: Finding Copywriting Success with ADHD – Caleb’s Story
Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he's generously sharing how he made that transition, including how he's learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, … [Read more...]
Episode 280: Making Herstory: Nicki Krawczyk & Kate Sitarz
If you're in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history. So, this week's Build Your Copywriting Business … [Read more...]