Build Your Copywriting Business Podcast Episode Archive

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Ep. 115: She Replaced Her Teaching Income with Copywriting – Charlotte’s Story

Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from teaching to … [Read more...]

Ep. 119: From Copywriter to Managing a Team of Copywriters in Less Than 2 Years – Jenni’s Story

By Nicki Krawczyk

When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn't know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a … [Read more...]

Ep. 121: Writing a Call to Action that Maximizes Engagement

By Nicki Krawczyk

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the … [Read more...]

Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It Done

By Nicki Krawczyk

Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don't treat their own copywriting projects like a copy project. But it's one of your most important copywriting projects you'll ever do. Your … [Read more...]

Ep. 113: Copywriting Client Didn’t Pay? Here’s What to Do

By Nicki Krawczyk

One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project...and then my client doesn't pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they're going to want to pay you (and any other service provider they work with). But, what happens if a … [Read more...]

BONUS Laser Coaching: Lower the Pressure on Pitching

By Nicki Krawczyk

If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you're looking for guidance on how to overcome … [Read more...]

Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order

By Nicki Krawczyk

A major part of setting and reaching your copywriting income goals is to get your finances in order. That's right, you need to get a full picture of your finances and be diligent about tracking them if you want to stay on track. In this episode, Nicki and Kate share advice from their experience on how to manage your copywriting finances to help your business flourish. Listen … [Read more...]

Ep. 111: From Financial Professional to Copywriter – Chaundell’s Story

By Nicki Krawczyk

A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student, Chaundell, is a perfect example of the success you can find when you refuse to let anything get in between you and success. Listen in to this episode to hear Chaundell share her story with Nicki and Kate and explain what she's … [Read more...]

Ep. 110: What’s Your Copywriting Career Path?

By Nicki Krawczyk

At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that's great! But, it's also important to stay open to different directions that your copywriting career could take you. In today's episode, Nicki and Kate share examples of some of the various paths your career might follow and offer advice on how progress your career … [Read more...]

Ep. 109: The Right Way to Raise Copywriting Rates

By Nicki Krawczyk

How much you make in your copywriting career has a direct relationship with the rates you charge. In this episode, Nicki and Kate are sharing insights on how to raise your rates and when you should. Listen in to learn the best way to tell you clients about a rate increase, how to evaluate your rates, and when you should. Looking for closed captioning or a … [Read more...]