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Build Your Copywriting Business Podcast Episode Archive

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Episode 256: From Teaching to Copywriting While Facing Life’s Biggest Tests – Joanna’s Story

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What a privilege it is that you and I get to exist on the planet at the same time as Joanna. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you'll get why.Like many of us, Joanna craved more of what's most important in life: time with family.A teacher and mom of three, Joanna is proof that we don't need more time. We just need to … [Read more...]

Episode 255: How to Write Scroll-Stopping Social Media Bios and Posts

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If you're going to spend time on social media, my friend, make it count.As you've liiiiikely experienced, social media is a major time suck by design.No one is immune.One minute I'm looking at a business owner's account for tips on hiring, and the next thing I know it's been 30 minutes and I've watched:👰‍♀️ Wedding highlights from a couple I don't know🎂 "Which one is cake?" … [Read more...]

Episode 254: Using Copywriting as a Launchpad to Consultancy – Catching Up with Adele

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I don't like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My … [Read more...]

Episode 252: President of the Slow Turtle Club – Elyse’s Story

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I need to get one thing out of the way:Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it'd be president of the Really-Cool Canadian Copywriters Club™.In all seriousness, if you've ever felt like everyone else is speeding ahead while you’re still like, "where do I even start?!" then, Elyse is going to be your new favorite … [Read more...]

Episode 251: Lessons from Nicki’s New Freelance Client

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You may have heard me say that I only verrrrrry occasionally take on freelance clients.(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)So, when I tell you this one was too good to pass up you know it's goooood. On this episode of the Build Your Copywriting Business podcast, I'm telling you all about it. And I’ll be honest: even after 20+ years in … [Read more...]

Episode 249: The Copywriter’s Guide to Showing Up (Strategically) on Social

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If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you're OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear … [Read more...]