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Build Your Copywriting Business Podcast Episode Archive

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Episode 270: How to Write Inclusive Copy

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Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over … [Read more...]

Episode 268: Mistaking “Ease” For “Security”

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The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a … [Read more...]

Episode 267: Beyond Translation: Truly Connecting with Hispanic Audiences – Ceci’s Story

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Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.And Ceci's story is incredibly inspiring, too.As a Latina … [Read more...]

Episode 266: How to Trust Your Copywriting Gut

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When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition.That's why learning to tell the difference is so important—in life ... and, in this case, copywriting.So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut.We're talking about how to trust your instincts both when you're writing copy and when … [Read more...]

Episode 265: Seeing Her Copy in Times Square – Alex’s Story

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I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and current copywriting dynamo Alex is sharing her wisdom from BOTH sides of the agency aisle. On the account side, Alex managed timelines, scopes, and client relationships. And, … [Read more...]