Build Your Copywriting Business Podcast Episode Archive

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Episode 292: Copywriting 3.5 Days/Week from Mauritius – Sarah’s Story

Sarah is copywriting 3.5 days/week from Mauritius and here's the thing:That could—and should!—be ALL of us.I don't mean Mauritius (though if you LOVE island living, then ... yeah ...).What I mean is there's absolutely NO reason all of us shouldn't be living the lives we want to live.Yes, there are bills, and kids sports games, and endless laundry loads. But that doesn't mean … [Read more...]

Episode 291: Are You Skipping this Crucial Copywriting Step?

By Nicki Krawczyk

I'm being cryptic on this one, because I need you to promise me that if you listen no other Build Your Copywriting Business podcast episodes, you'll make time for this one.In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy.Too many copywriters skip this step and it shows … [Read more...]

Episode 290: Teaching ESL and Copywriting Around the World – Andi’s Story

By Nicki Krawczyk

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's taking one imperfect step after another to do just that. On this Build Your Copywriting Business podcast episode, Andi is bringing us on a journey from Kenya to … [Read more...]

Episode 289: Comedian, Copywriter, Actor, and Podcaster – Shelby’s Story

By Nicki Krawczyk

Does it ever feel like someone's trying to put you in a box? It can feel ... constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word. That's why I can't wait for you to hear Shelby's story on today's Build Your Copywriting … [Read more...]

Episode 288: 3 Keys to Unlimited (Really!) Copywriting Success

By Nicki Krawczyk

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just copywriting. Whatever goals you have for yourself, you CAN achieve them. The only way to "fail" is if you don't get started. Or if you stop doing the work.OK, I'm going to stop … [Read more...]

Episode 287: Write Case Studies That Get Clients Clamoring to Work with You

By Nicki Krawczyk Leave a Comment

Any guesses on the fastest way to make people believe what you're selling? Show them proof. That's exactly what case studies do. And it's why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business. On this week's Build Your Copywriting Business podcast episode we're talking all things case studies so you can use … [Read more...]

Episode 286: Why VIP Days Make 0 Sense for Copywriters

By Nicki Krawczyk Leave a Comment

A client hires you for a "VIP day." Suddenly, you're tasked with: Kicking off the project Writing a creative brief Coming up with a strong concept Outlining the copy Writing the copy (for how many deliverables is another question ...) Getting feedback on that copy Incorporating that feedback Getting final sign off … all in the span of 8 hours. And let's be real: … [Read more...]

Episode 285: She Used Her Pet PR Background to Build Her Copywriting Business – Carol’s Story

By Nicki Krawczyk

Raise your hand if you've ever thought any of the following: "It's too late." "I should have done that years ago." "I'm too old now." Well, where did that idea come from? If you've got 5, 10, 20+ years of a career left, that's a lot of time to spend doing something that doesn't make you happy. On this Build Your Copywriting Business podcast episode, CCA student Carol … [Read more...]

Episode 284: What if Someone Could Find Clients for You?

By Nicki Krawczyk

Time to put on your business owner hat: On this Build Your Copywriting Business podcast episode, I'm not asking you to commit to hiring someone to do any of these things. But I'd encourage you to listen to this episode and explore the possibilities. If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for … [Read more...]

Episode 283: Copywriting Pricing Guides Are Complete Garbage

By Nicki Krawczyk

How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of … [Read more...]