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Build Your Copywriting Business Podcast Episode Archive

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Episode 283: Copywriting Pricing Guides Are Complete Garbage

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How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of … [Read more...]

Episode 282: The To-Do List Trap

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Do you love a to-do list as much as I do?I loooove a to-do list.Well, mostly I love checking things off that list.  But on this week's Build Your Copywriting Business podcast episode, Kate and I dug into how we've been rethinking the to-do list so we don't fall into what Kate is calling the "to-do list trap." If you ever put things on your list … [Read more...]

Episode 280: Making Herstory: Nicki Krawczyk & Kate Sitarz

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If you're in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history. So, this week's Build Your Copywriting Business podcast episode … [Read more...]

Episode 278: Hot Takes on Banner Ads (With Actual Examples)

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Ever wonder what makes a banner ad actually work?  As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads.  Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).Some have solid … [Read more...]

Episode 276: Here’s Exactly What I’d Say on a Discovery Call

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OK first things first so we're on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project. But what does that look like?  And how do you move forward with the project? In this podcast episode, I'm sharing exactly what … [Read more...]

Episode 274: Your Next Copywriting Client Isn’t Online

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When you think of "networking," what do you think of? 😖 "Hello my name is ..." name tags and business cards being shoved at you like confetti?  😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic? ☠️ A room full of strangers that makes you feel like you're back in the middle school lunchroom trying to figure out what table to sit at? I … [Read more...]