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Build Your Copywriting Business Podcast Episode Archive

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Episode 252: President of the Slow Turtle Club – Elyse’s Story

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I need to get one thing out of the way:Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it'd be president of the Really-Cool Canadian Copywriters Club™.In all seriousness, if you've ever felt like everyone else is speeding ahead while you’re still like, "where do I even start?!" then, Elyse is going to be your new favorite … [Read more...]

Episode 251: Lessons from Nicki’s New Freelance Client

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You may have heard me say that I only verrrrrry occasionally take on freelance clients.(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)So, when I tell you this one was too good to pass up you know it's goooood. On this episode of the Build Your Copywriting Business podcast, I'm telling you all about it. And I’ll be honest: even after 20+ years in … [Read more...]

Episode 249: The Copywriter’s Guide to Showing Up (Strategically) on Social

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If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you're OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear … [Read more...]

Episode 247: Are You Missing the Most Important Part of the “Let Them” Theory?

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You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library's waitlist—trust us, there's a waitlist for good reason!) Let them underestimate you.Let them judge.Let them do their thing. It’s a powerful mindset shift—but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving … [Read more...]

Episode 245 – The Cost of Holding On: Escaping the Sunk Cost Trap

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"But I’ve already spent so much time and energy on this..." Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywriting Business podcast, … [Read more...]

Episode 244: From Hairstylist to Copywriter (Currently Working from Morocco!) – Katherine’s Story

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She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we're in awe of Katherine's path is an understatement. After more than a decade behind the … [Read more...]