I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise.
But we (really!) follow through on it.
And frankly, these are the steps for success at anything, not just copywriting.
Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work.
OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[01:46] We define what “unlimited success” actually means, emphasizing that your income and career goals are entirely within your reach. Whether you want a part-time side hustle or a six-figure career, we are living proof that these high-level goals are realistic and doable.
[05:40] Identify your “Big Why.” The personal motivation and vision of success that will drive you when your initial motivation wanes. Success looks different for everyone, and knowing exactly what changes you want to achieve is the baseline for everything we teach.
[08:54] We address the common fear that the market might be flooded, explaining why the demand for skilled copywriters is actually higher than ever. We also tackle perceived roadblocks like family caregiving or health issues, showing how you can plan around.
[12:51] We discuss the psychology of failure, reminding you that the only way to truly fail is if you stop taking action and doing the work. Before diving into the keys, we prepare you to face the mental blocks that often sabotage progress even after you have mastered the necessary skills.
[17:20] Key number one is all about taking control of your own opportunities and income rather than waiting for jobs on unreliable platforms like jobsites. We introduce value-based pitching, which focuses on providing immediate benefit and ideas to potential clients rather than using “smarmy” sales tactics.
[20:48] The challenge with the first key is overcoming the self-doubt that creeps in when it is time to start reaching out to clients. We explain that confidence isn’t something you have before you start; it is something you develop through the process of actually doing the work.
[25:38] Key number two focuses on taking consistent, effective action. Doing the specific things that move your goals forward rather than getting stuck on logos. While following the roadmap is straightforward, the real challenge is continuing to take those steps even when you are feeling unsure of your value.
[28:44] When resistance feels too heavy, we suggest taking “absurdly tiny steps” to build momentum and bypass your brain’s natural fear response. Whether it’s just opening a browser tab or looking at a template, these small wins lead to the momentum needed for major career breakthroughs.
[33:57] The final strategy involves pushing past your first milestones to avoid “coasting” and to keep expanding your personal definition of what’s possible. By staying focused on your “Big Why” and leveraging community support, you can continue to achieve bigger goals as your comfort zone grows.
Must-Hear Takeaways
As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:
“Your personal idea of success is what’s gonna drive you. So it’s a really good idea now to spend a little time thinking about what success would actually look like for you.” – Nicki
“The only way to fail is if you stop doing the work. If you stop doing the outreach, if you stop refining your pitches… if you stop taking action.” – Nicki
“You don’t develop confidence before you do something, you develop confidence by doing it.” – Nicki
“Take absurdly tiny steps, steps that are so tiny that they don’t kick up any resistance at all.” – Nicki
Mentioned in the Episode
- The Real Math on Job Bidding Site “Success”
- Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
- Ep. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success
Related Links
- The Secret to Sustaining Freelance Copywriting Success
- Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
- Habits of Wildly Successful Copywriters
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 15+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
