Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your message down (especially when you can think of 5 different benefits)? This month's FRW Book Club pick offers up some tips for improving your communication. Brief: … [Read more...]
The Surefire Way to Get Repeat Copywriting Work
Do great work. It’s as simple as that. OK, there’s a little more to it, otherwise we wouldn’t have written a blog post. When you’re first starting out as a copywriter, especially if you want to or have already quit a full-time job, it’s super tempting to rush to land clients. And that’s great if you feel ready and like you can add value for your clients. But … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
Define Your Own Copywriting Success
It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]
What to Wear to a Copywriting Interview, In-Person or on Zoom
When you land an interview at an ad agency, an in-house agency, or even want to give off a good first-impression on an initial call with a prospective freelance client, what you wear matters. But what, exactly, should you wear? And what happens when you're interviewing remotely using Zoom or other video conferencing tools? For both men and women, choosing what to wear to a … [Read more...]