Any guesses on the fastest way to make people believe what you're selling? Show them proof. That's exactly what case studies do. And it's why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business. On this week's Build Your Copywriting Business podcast episode we're talking all things case studies so you can use … [Read more...]
Episode 286: Why VIP Days Make 0 Sense for Copywriters
A client hires you for a "VIP day." Suddenly, you're tasked with: Kicking off the project Writing a creative brief Coming up with a strong concept Outlining the copy Writing the copy (for how many deliverables is another question ...) Getting feedback on that copy Incorporating that feedback Getting final sign off … all in the span of 8 hours. And let's be real: … [Read more...]
Episode 284: What if Someone Could Find Clients for You?
Time to put on your business owner hat: On this Build Your Copywriting Business podcast episode, I'm not asking you to commit to hiring someone to do any of these things. But I'd encourage you to listen to this episode and explore the possibilities. If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for … [Read more...]
Episode 283: Copywriting Pricing Guides Are Complete Garbage
How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of … [Read more...]
Episode 282: The To-Do List Trap
Do you love a to-do list as much as I do?I loooove a to-do list.Well, mostly I love checking things off that list. But on this week's Build Your Copywriting Business podcast episode, Kate and I dug into how we've been rethinking the to-do list so we don't fall into what Kate is calling the "to-do list trap." If you ever put things on your list … [Read more...]
Episode 280: Making Herstory: Nicki Krawczyk & Kate Sitarz
If you're in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history. So, this week's Build Your Copywriting Business … [Read more...]
Episode 278: Hot Takes on Banner Ads (With Actual Examples)
Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads. Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).Some have solid … [Read more...]
Episode 277: Would You Send a $120K Proposal? She Did. – Victoria’s Story
Talking on the phone feels a little old school, don't you think? ☎️ But guess what? It's still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria's career. Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too. As she … [Read more...]
Episode 276: Here’s Exactly What I’d Say on a Discovery Call
OK first things first so we're on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project. But what does that look like? And how do you move forward with the project? In this podcast episode, I'm sharing exactly what … [Read more...]
Episode 275: Freelance Copywriter Turned Nonprofit Comms Manager – Catching Up with Jen
Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there … [Read more...]