The first week of January always has the excitement that comes with fresh starts. We have an entire year ahead of us to take action on our goals. There's so much opportunity! To commit to making the year ahead the best one yet for your copywriting business, let's lay a foundation for taking action on our goals. After all, even if we just spend five, 10, 30 minutes each day … [Read more...]
How to Write Clear, Concise Copy
Whether you're brand new to copywriting or have been at it for awhile, you likely know that writing clear, concise copy is hard. It's why copywriters are paid so well! But how do you ultimately distill your message down (especially when you can think of 5 different benefits)? This month's FRW Book Club pick offers up some tips for improving your communication. Brief: … [Read more...]
The Surefire Way to Get Repeat Copywriting Work
Do great work. It’s as simple as that. OK, there’s a little more to it, otherwise we wouldn’t have written a blog post. When you’re first starting out as a copywriter, especially if you want to or have already quit a full-time job, it’s super tempting to rush to land clients. And that’s great if you feel ready and like you can add value for your clients. But … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
Define Your Own Copywriting Success
It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]
What to Wear to a Copywriting Interview, In-Person or on Zoom
When you land an interview at an ad agency, an in-house agency, or even want to give off a good first-impression on an initial call with a prospective freelance client, what you wear matters. But what, exactly, should you wear? And what happens when you're interviewing remotely using Zoom or other video conferencing tools? For both men and women, choosing what to wear to a … [Read more...]
How to Deal With Rejection from Copywriting Clients
At some point or another, every single person is going to be passed over for a job they want. It's just the way the world works. But what separates the successful copywriters from the less-than-successful copywriters is what they do after the rejection. Here are three steps you can take to move pass that feeling of rejection and move toward your next win! 1. Remember: … [Read more...]
How to Know if You Have What it Takes to Become a Copywriter
Before you make a decision about choosing or changing a career, you want to have some indication that you'll actually be good at it and successful at it. It makes complete sense! Whether you will be successful or not at copywriting has a short answer and a long one—and I'd strongly recommend you read both. First, the short answer: If you want to be absolutely positive … [Read more...]
What’s a Creative Brief?
When it comes to copywriting, there is one magical document that you cannot do without. It guides you, it protects you and, yes, sometimes it even calls you out if you fall short. This is the beauty of the creative brief. But just what constitutes a creative brief? And who writes it? In the simplest terms, a creative brief is a write-up of everything a forthcoming project … [Read more...]