Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.Exhausting doesn't even begin to cover it. That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki … [Read more...]
Episode 229: Changing a Habit? Here’s the Cycle You’re Going Through
🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. Whether you're learning to write copy, attempting a consistent gym routine, … [Read more...]
Episode 220: How to Have Uncomfortable Client and Work Conversations
It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 206: From Monk to Teacher to Copywriter – John’s Story
Ever struggled with finding your "thing" in life? (But really...who hasn't?! I know I have several times!)That's the place John was in before he discovered copywriting.For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed.The "ah-ha" moment came … [Read more...]
Episode 203: Secrets to Smooth Copywriting Client Relations
We've talked a lot about boundaries. You know they're important ...... but how are you with enforcing your boundaries?It's all too easy to let those boundaries slide. And the message your sending when you set a boundary, but don't enforce it, is that none of your boundaries mean anything.Brutal, but true. On this episode of the Build Your Copywriting … [Read more...]
Episode 202: Self-Management Strategies for Getting Stuff Done – Crystal’s Story
Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then ...... find life getting in the way?That was the start of Crystal's journey.But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and … [Read more...]
Episode 201: Top Copywriting Myths, Busted – Part II
Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.This is the information we wish we had when we were starting out. It's all too easy to dwell on the negatives and the "what ifs."If we … [Read more...]
Episode 200: Top Copywriting Myths, Busted – Part I
Turns out, just because it's on the Internet doesn't mean it's true. ;)Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level ...... And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! Raise … [Read more...]