It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 206: From Monk to Teacher to Copywriter – John’s Story
Ever struggled with finding your "thing" in life? (But really...who hasn't?! I know I have several times!)That's the place John was in before he discovered copywriting.For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed.The "ah-ha" moment came … [Read more...]
Episode 203: Secrets to Smooth Copywriting Client Relations
We've talked a lot about boundaries. You know they're important ...... but how are you with enforcing your boundaries?It's all too easy to let those boundaries slide. And the message your sending when you set a boundary, but don't enforce it, is that none of your boundaries mean anything.Brutal, but true. On this episode of the Build Your Copywriting … [Read more...]
Episode 202: Self-Management Strategies for Getting Stuff Done – Crystal’s Story
Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then ...... find life getting in the way?That was the start of Crystal's journey.But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and … [Read more...]
Episode 201: Top Copywriting Myths, Busted – Part II
Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.This is the information we wish we had when we were starting out. It's all too easy to dwell on the negatives and the "what ifs."If we … [Read more...]
Episode 200: Top Copywriting Myths, Busted – Part I
Turns out, just because it's on the Internet doesn't mean it's true. ;)Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level ...... And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! Raise … [Read more...]
Episode 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success
"Pitching is hard." "I am scared to meet with clients." "I can't become a copywriter." Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy. What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not. On this … [Read more...]
Episode 198: Finding Copywriting Success Through Curiosity – Jared’s Story
Does the word "sales" give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ... he was in technology. He wasn't a writer, right? And he certainly didn't want to sell his services. Ick. Spoiler: he's now partnered with the largest … [Read more...]