Copywriting is one of the most flexible careers (You've probably heard us say that so many times you're like, "Nicki and Kate, we know!.") Just because its flexible does not mean there aren't certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
The Real Math on Job Bidding Site “Success”
Those freelance bidding sites like Upwork or Fiverr or Freelancer where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients … and a waste of a good copywriter’s … [Read more...]
Why Do Some Copywriters Work for Content Mills (and for Peanuts)?
Start a Google search for copywriting jobs, and it won’t be long before you uncover copywriters willing to work for bargain basement rates. Many of them are writing for content mills (more on the difference between copy and content here) and some well... just don't know what they're doing. But instead of letting that discourage you, it should encourage you—and help you realize … [Read more...]
Copywriting Job Sites Will Cost You BIG Time
We’ve talked before about how copywriting job sites—sites where you post a profile and bid for work—are trouble. But today I want to show you just how much you could be losing. Our team receives a lot of questions about copywriting job sites or freelance job listing sites in general. They seem like a great deal: You create a profile, then people who are looking for … [Read more...]
Why Every Copywriter Needs a Standalone Portfolio Site
As a copywriter you need an online portfolio. But, if you put your work up on Behance, do you still need your own site, too? Short answer? Yes. Longer answer? Yes, yes, yes. Keep Prospective Clients Focused on Your Work With so many great sites out there dedicated to hosting your online portfolio, you might be asking yourself why I'm so adamant about you creating … [Read more...]