Any guesses on the fastest way to make people believe what you're selling? Show them proof. That's exactly what case studies do. And it's why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business. On this week's Build Your Copywriting Business podcast episode we're talking all things case studies so you can use … [Read more...]
Episode 285: She Used Her Pet PR Background to Build Her Copywriting Business – Carol’s Story
Raise your hand if you've ever thought any of the following: "It's too late." "I should have done that years ago." "I'm too old now." Well, where did that idea come from? If you've got 5, 10, 20+ years of a career left, that's a lot of time to spend doing something that doesn't make you happy. On this Build Your Copywriting Business podcast episode, CCA student Carol … [Read more...]
Episode 283: Copywriting Pricing Guides Are Complete Garbage
How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of … [Read more...]
Episode 281: Finding Copywriting Success with ADHD – Caleb’s Story
Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he's generously sharing how he made that transition, including how he's learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, … [Read more...]
Episode 268: Mistaking “Ease” For “Security”
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a … [Read more...]
Episode 244: From Hairstylist to Copywriter (Currently Working from Morocco!) – Katherine’s Story
She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we're in awe of Katherine's path is an understatement. After more than a decade behind the … [Read more...]
Episode 242: From Almost Giving Up on Copywriting to Being Booked 6 Months Out – Bart’s Story
Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here’s what may surprise you…...he did it without social media.On this episode of the … [Read more...]
Episode 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi’s Story
If you've followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.Stevi's story is the perfect example of how building your career in a way that works for you is essential to long-term success.And what works for you may change. And then change again.On this … [Read more...]
Episode 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s Story
Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don't remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we've got another one to add to that list: product marketer. On today's episode of the Build Your Copywriting Business podcast, Alba … [Read more...]
Episode 225: What Jobs Can I Do As a Copywriter?
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the "duh" out of the way: with copywriting training you can become a copywriter.But, when you have copywriting skills, there are so many other career and job possibilities.On today's episode of the Build Your Copywriting … [Read more...]