I am not a believer in "slow seasons are a fact of freelancing."I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients (both past and present).Now, some copywriters lean into these slow seasons and enjoy the break. To these copywriters I say, build in your vacations so you're not waiting for a slow … [Read more...]
Episode 288: 3 Keys to Unlimited (Really!) Copywriting Success
I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just copywriting. Whatever goals you have for yourself, you CAN achieve them. The only way to "fail" is if you don't get started. Or if you stop doing the work.OK, I'm going to stop … [Read more...]
Episode 286: Why VIP Days Make 0 Sense for Copywriters
A client hires you for a "VIP day." Suddenly, you're tasked with: Kicking off the project Writing a creative brief Coming up with a strong concept Outlining the copy Writing the copy (for how many deliverables is another question ...) Getting feedback on that copy Incorporating that feedback Getting final sign off … all in the span of 8 hours. And let's be real: … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Nicki and Kate answer the long-standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as … [Read more...]
BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?
Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching session, Comprehensive Copywriting Student Melanie … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is … [Read more...]
Episode 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story
The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want! In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. … [Read more...]
Starting a Copywriting Side Hustle in Retirement
Retirement is an achievement and, for some, a time to completely close the door on the "work" chapter of their lives. But, if you're like many others, you may miss having a job—or at least something in your day that offers structure—you may be toying with the idea of a retirement side hustle or even starting a new career. Or maybe you want to supplement your retirement savings … [Read more...]
Ep. 100: Take Advantage of the Digital Nomad Lifestyle
Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are sharing the best practices for taking advantage of the freedom you have to work from anywhere. Our hosts talk about their favorite away-from-home spots to work from, necessary items for being a digital nomad, and best practices for … [Read more...]
Ep. 46: Are the Best Copywriters Introverts or Extroverts?
Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it's because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out. Whether … [Read more...]