In many areas of our lives, we're improvising without even knowing it. Even the most careful planners know that it's extremely rare for any event to go exactly as intended. Even if we think we know what someone is going to say or how someone is going to react, the outcomes of conversations or events may surprise us. As Patricia Ryan Madson, author of Improv Wisdom: Don't … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
How to Deal with Feedback and Criticism from Copywriting Clients
Advertising and marketing (and, therefore, copywriting and design) are very collaborative fields. You put your best foot forward with great copy, but the team you work with is always going to have added insight and opinions based on their own expertise. But it's not always so easy to listen to feedback and criticism of your work, especially since what's up for review is your … [Read more...]
5 Easy Steps to Overcoming Feeling Overwhelmed (Really)
With all due respect to Nike, sometimes "Just Do It" is easier said than done. Often (and more often than I'd like to admit) when I'm facing a big project, my gut reaction is to shut down, stare into space and deeply, deeply panic. Not so useful. Years ago, when I moved into my first condo, my Mom came out to help me get moved in. I signed the papers, the movers brought the … [Read more...]