If you're in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history. So, this week's Build Your Copywriting Business podcast episode … [Read more...]
Episode 279: Burned Out Healthcare Worker to Healthcare Copywriter – Molly’s Story
Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you're first starting out. But what if you have an entire career in an industry? You can—and should—absolutely use that experience to your advantage. CCA student and former healthcare worker Molly is sharing how she did exactly that on this … [Read more...]
Episode 277: Would You Send a $120K Proposal? She Did. – Victoria’s Story
Talking on the phone feels a little old school, don't you think? ☎️ But guess what? It's still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria's career. Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too. As she … [Read more...]
Episode 276: Here’s Exactly What I’d Say on a Discovery Call
OK first things first so we're on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project. But what does that look like? And how do you move forward with the project? In this podcast episode, I'm sharing exactly what … [Read more...]
Episode 275: Freelance Copywriter Turned Nonprofit Comms Manager – Catching Up with Jen
Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there … [Read more...]
Episode 273: In-House Copywriter to Agency Copywriter – Catching Up with Kelsey
If you heard our first conversation with Kelsey then you already know she's a bada** human. If you missed that conversation, I can't even sum up all the insights she shares (so definitely check it out if you haven't already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency. Since then, Kelsey has been … [Read more...]
Episode 270: How to Write Inclusive Copy
Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over … [Read more...]
Episode 268: Mistaking “Ease” For “Security”
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a … [Read more...]
Episode 267: Beyond Translation: Truly Connecting with Hispanic Audiences – Ceci’s Story
Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.And Ceci's story is incredibly inspiring, too.As a Latina … [Read more...]
Episode 266: How to Trust Your Copywriting Gut
When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition.That's why learning to tell the difference is so important—in life ... and, in this case, copywriting.So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut.We're talking about how to trust your instincts both when you're writing copy and when … [Read more...]