The title of this episode should really be "copywriting secrets from my best friend" ... who just happens to be the creative director at one o the country's (if not the world's!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a … [Read more...]
Episode 254: Using Copywriting as a Launchpad to Consultancy – Catching Up with Adele
I don't like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My … [Read more...]
Episode 252: President of the Slow Turtle Club – Elyse’s Story
I need to get one thing out of the way:Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it'd be president of the Really-Cool Canadian Copywriters Club™.In all seriousness, if you've ever felt like everyone else is speeding ahead while you’re still like, "where do I even start?!" then, Elyse is going to be your new favorite … [Read more...]
Episode 251: Lessons from Nicki’s New Freelance Client
You may have heard me say that I only verrrrrry occasionally take on freelance clients.(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)So, when I tell you this one was too good to pass up you know it's goooood. On this episode of the Build Your Copywriting Business podcast, I'm telling you all about it. And I’ll be honest: even after 20+ years in … [Read more...]
Episode 250: A Major Midlife Shakeup from Teaching to Copywriting – Vikki’s Story
Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.Exhausting doesn't even begin to cover it. That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki … [Read more...]
Episode 247: Are You Missing the Most Important Part of the “Let Them” Theory?
You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library's waitlist—trust us, there's a waitlist for good reason!) Let them underestimate you.Let them judge.Let them do their thing. It’s a powerful mindset shift—but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving … [Read more...]
Episode 245 – The Cost of Holding On: Escaping the Sunk Cost Trap
"But I’ve already spent so much time and energy on this..." Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywriting Business podcast, … [Read more...]
Episode 243 – Checklist for Taking Your Copy to the Next Level
You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
Episode 242: From Almost Giving Up on Copywriting to Being Booked 6 Months Out – Bart’s Story
Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here’s what may surprise you…...he did it without social media.On this episode of the … [Read more...]
Episode 240: Moving from the Wine Industry in California to Copywriting in North Carolina – Avalon’s Story
Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine … [Read more...]